Recommend.ly
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Transcript of Recommend.ly
Conversation Starters
What is Recommend.ly? Aimed to be a conversation starter on social platforms, Recommend.ly intends to help users build popularity. Recommend.ly evolved from the pain of social media users and brands on the no.1 problem consistent & compelling content that can propel conversations!
OVERVIEW
What is Recommend.ly? DiscoverInteresting and relevant content based on their Interest Graph
ExpressBetter through intelligent matches with Friend Interest Graphs
What is Recommend.ly? Single Click ShareIs easy and across popular platforms: from Email, to SNS & Chat AppsTime AppropriateSchedule posts in advance and never miss an occasion with premium feature PostQ
What’s the pain point?
90% of social media users are inactive
If there is a simple way to create content, there is a chance that many of these inactive users could become active.
User Side
90% of social mediausers are inactive
If there is a simple way to
create content, there is a
chance that many of these inactive users could become
active.
What’s the pain point?
90% of social media users are inactive
If there is a simple way to create content, there is a chance that many of these inactive users could become active.
Brand Side
Content creation on social media by brands is not truly scalable!
What if customers
create content with brand
weaved into it?
Features
Posts relevant content to FacebookTags relevant content in respective updates
Queueing of content for future posting (most notably birthdays users forget)
Single Click Posts to multiple networks (via Facebook, Twitter, LinkedIn, Email, Whatsapp,etc)
Web and Desktop access
Complete API access
What were the results like?
Active Users
84%
73%Increase inPopularity
45%Average Increase
64%Increase in Facebook
Usage
What users have to say?
OVERVIEW
Based on the interest graph of the user and his social graph
No need to go to various sites for great content – professional and personal
Post to Facebook wall in just 1 click
I love when people like my updates @vikramshah
OVERVIEW Thanks from the bottom of my heart @gloriajenner
OVERVIEW Cant live without it@dylanburrell
What experts have to say?
OVERVIEW
Based on the interest graph of the user and his social graph
No need to go to various sites for great content – professional and personal
Post to Facebook wall in just 1 click
Nifty tool! @marismithForbes top 50 social media influencers in the world
OVERVIEW Really neat tool for marketing on social media @michaelstelzner
Where have we beencovered?OVERVIEW
Based on the interest graph of the user and his social graph
No need to go to various sites for great content – professional and personal
Post to Facebook wall in just 1 click
Birthday Cards
Local Events
Local events based on the users location & what-day-is-it-today are pushed to users basis their interest.
Topics
Quotes
Hollywood
Sports
Tech
Fashion
Entertainment
The content is customized for every user based on
his Interest Graph
User also has the ability to search & store his keywords
One click publishing – publish now or post
it later
Friend’s picture can be easily customizable
Happy Birthday to a super person!Shared using Recommend.ly
Editable text
From
User’s photo
Posted via brand’s application
Benefits of Recommend.ly
DiscoverExpressShare
Competition, Revenue & Startup
Flipboard, trap!t, 123 Greetings
vs Recoly
Pricing &Revenue
Team Experience
FREEmium
Partner Licensed content
Personalized content creation & curation
over consumption
Focuses on user popularity over
comprehensiveness
STL: Patent-pending algorithms
500+ digital campaigns
Scalable tech & machine learning;
BENEFITS TO PUBLISHER
• New and Unique Viral Content: Increasing PV / Timespent
• Highly Sharable Experience – bringing in new users
• Hyper targeting via Recommendly’s Patent-pending Algorithms
• Detailed User Profiling
• User Friend Info (Including Birthdays)
• User Interest Graph
Premium Features Possible:
• In App Content Placement + Co-Branding
• Mobile Notifications via App
BENEFITS TO RECOMMEND.LY
• Exposure via Publisher Users –> Sign Ups
• Branding Opportunity
BENEFITS TO USERS
• Customized / Personalized content
• Opportunity to get popular by sharing
• Notification of Important Info
• Multi Device Access (Web, Mobile, Tablet)
• One Touch Sharing
• Content Queuing for their streams
How to overcome thecontent hurdle?OVERVIEW
Ready Conversation Starters
Events: Personalized cards for friends’ birthdays, events like fathers day
Trending content on various topics – quotes, health, sports, entertainment etc.
Trending content from user defined keywords
How to overcome thecontent hurdle?OVERVIEW
Content Suggestions
Based on the interest graph of the user and his social graph
No need to go to various sites for great content – professional and personal
Post to Facebook wall in just 1 click