Recommend.ly

27
Conversation Starters

description

Recommendly is a Conversation Start. With a web and android presence, tool is helping 14000 users posts over 30000 cards a month. The tool helps users discover relevant content to share with friends across COMMON Interests.

Transcript of Recommend.ly

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Conversation Starters

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What is Recommend.ly? Aimed to be a conversation starter on social platforms, Recommend.ly intends to help users build popularity. Recommend.ly evolved from the pain of social media users and brands on the no.1 problem consistent & compelling content that can propel conversations!

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OVERVIEW

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What is Recommend.ly? DiscoverInteresting and relevant content based on their Interest Graph

ExpressBetter through intelligent matches with Friend Interest Graphs

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What is Recommend.ly? Single Click ShareIs easy and across popular platforms: from Email, to SNS & Chat AppsTime AppropriateSchedule posts in advance and never miss an occasion with premium feature PostQ

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What’s the pain point?

90% of social media users are inactive

If there is a simple way to create content, there is a chance that many of these inactive users could become active.

User Side

90% of social mediausers are inactive

If there is a simple way to

create content, there is a

chance that many of these inactive users could become

active.

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What’s the pain point?

90% of social media users are inactive

If there is a simple way to create content, there is a chance that many of these inactive users could become active.

Brand Side

Content creation on social media by brands is not truly scalable!

What if customers

create content with brand

weaved into it?

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Features

Posts relevant content to FacebookTags relevant content in respective updates

Queueing of content for future posting (most notably birthdays users forget)

Single Click Posts to multiple networks (via Facebook, Twitter, LinkedIn, Email, Whatsapp,etc)

Web and Desktop access

Complete API access

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What were the results like?

Active Users

84%

73%Increase inPopularity

45%Average Increase

64%Increase in Facebook

Usage

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What users have to say?

OVERVIEW

Based on the interest graph of the user and his social graph

No need to go to various sites for great content – professional and personal

Post to Facebook wall in just 1 click

I love when people like my updates @vikramshah

OVERVIEW Thanks from the bottom of my heart @gloriajenner

OVERVIEW Cant live without it@dylanburrell

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What experts have to say?

OVERVIEW

Based on the interest graph of the user and his social graph

No need to go to various sites for great content – professional and personal

Post to Facebook wall in just 1 click

Nifty tool! @marismithForbes top 50 social media influencers in the world

OVERVIEW Really neat tool for marketing on social media @michaelstelzner

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Where have we beencovered?OVERVIEW

Based on the interest graph of the user and his social graph

No need to go to various sites for great content – professional and personal

Post to Facebook wall in just 1 click

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Birthday Cards

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Local Events

Local events based on the users location & what-day-is-it-today are pushed to users basis their interest.

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Topics

Quotes

Hollywood

Sports

Tech

Fashion

Entertainment

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The content is customized for every user based on

his Interest Graph

User also has the ability to search & store his keywords

One click publishing – publish now or post

it later

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Friend’s picture can be easily customizable

Happy Birthday to a super person!Shared using Recommend.ly

Editable text

From

User’s photo

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Posted via brand’s application

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Benefits of Recommend.ly

DiscoverExpressShare

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Competition, Revenue & Startup

Flipboard, trap!t, 123 Greetings

vs Recoly

Pricing &Revenue

Team Experience

FREEmium

Partner Licensed content

Personalized content creation & curation

over consumption

Focuses on user popularity over

comprehensiveness

STL: Patent-pending algorithms

500+ digital campaigns

Scalable tech & machine learning;

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BENEFITS TO PUBLISHER

• New and Unique Viral Content: Increasing PV / Timespent

• Highly Sharable Experience – bringing in new users

• Hyper targeting via Recommendly’s Patent-pending Algorithms

• Detailed User Profiling

• User Friend Info (Including Birthdays)

• User Interest Graph

Premium Features Possible:

• In App Content Placement + Co-Branding

• Mobile Notifications via App

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BENEFITS TO RECOMMEND.LY

• Exposure via Publisher Users –> Sign Ups

• Branding Opportunity

BENEFITS TO USERS

• Customized / Personalized content

• Opportunity to get popular by sharing

• Notification of Important Info

• Multi Device Access (Web, Mobile, Tablet)

• One Touch Sharing

• Content Queuing for their streams

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How to overcome thecontent hurdle?OVERVIEW

Ready Conversation Starters

Events: Personalized cards for friends’ birthdays, events like fathers day

Trending content on various topics – quotes, health, sports, entertainment etc.

Trending content from user defined keywords

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How to overcome thecontent hurdle?OVERVIEW

Content Suggestions

Based on the interest graph of the user and his social graph

No need to go to various sites for great content – professional and personal

Post to Facebook wall in just 1 click