Using What You Know About Social Media: How to Create a Pinterest Board for your Organization
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Transcript of Using What You Know About Social Media: How to Create a Pinterest Board for your Organization
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How to Create a Pinterest Board for your Organization
Tracye PooleHealth Communications and Digital Marketing Specialist
Tuesday, April 15, 2014
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Pinterest Recording
Visit the Using What You Know about Social Media webpage for access to full recordings and presentations from the series.
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Objectives
• Pinterest 101• Benefits of Pinterest• How to use Pinterest• Promoting Pinterest• Evaluating Success• Best Practices
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Pinterest 101: Pinterest Activities
• Pins-an image (or video) you add to Pinterest that links back to the website it came from
• Share, like, or comment on a pin
• Repin other pins
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Pinterest 101: How do you pin?
Click “+” at the top of Pinterest to upload an image from your computer or find one from a website
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Pinterest 101: How do you pin?
Click “Pin it” on any Pin you see on Pinterest
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Pinterest 101: How do you pin?
“Pin it” on content outside of Pinterest
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Pinterest 101: How do you pin?
Add the “Pin It” button to your browser to Pin from websites
http://about.pinterest.com/goodies/
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Why Pinterest?
• 70 million + users• Fastest growing sharing
channel• Pinterest now drives
more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined
Source: Mashable, Marketing Land, DMR, Share This,
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Why do people use Pinterest?
• Organize information
• Ideas• Shop• Sell• Social
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Planning for Pinterest
Before you create you first Pinterest board• Setup a Pinterest business account• Set a strategy for developing and
organizing boards• Create specific guidelines for pinning• Set up conventions for naming boards,
captions, and adding inventory• Assign a manager and backup
manager
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Create a Pinterest Board
LET’S TAKE A LOOK
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Pinterest Board Ideas
• Articles and blog posts• Infographics• Pinterviews• Pin Chats• Pin Now, Read Later• Awareness Days• Idea sharing• Questions• Themes: “Pin of the Week”, “Pinnerversary”
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Promote your Boards
Share on other social media
platforms
Mention in articles, blogs,
videos etc…
Add Pinterest boards to your
website
Add “pin it” buttons to
your content
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Measure Pinterest Success
LET’S TAKE A LOOK
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Measure Pinterest Success
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Pinterest Best Practices
• Keep adding new boards and new pins, always keeping the interests of your followers in mind
• Be disciplined about your inventory• Post beautiful pictures• Follow other boards• Don’t over pin (recommend 3-5 each day)• Reference your Pinterest boards on other social media
channels
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Helpful Resources
• The Pinterest Board• http://www.pinterest.com/pinterest/
• Pinterest Blog• http://blog.pinterest.com/
• Social media channels