Recognizing the need for smaller thinner lighter portable ... OEM Presentation EDF 2010.pdf ·...

Recognizing the need for smaller thinner lighter portable Recognizing the need for smaller thinner lighter portable Recognizing the need for smaller thinner lighter portable Recognizing the need for smaller thinner lighter portable Recognizing the need for smaller, thinner, lighter portable Recognizing the need for smaller, thinner, lighter portable power solutions, Energizer recently launched the power solutions, Energizer recently launched the

Energizer® Max® AAAA premium alkaline batteryEnergizer® Max® AAAA premium alkaline battery

Recognizing the need for smaller, thinner, lighter portable Recognizing the need for smaller, thinner, lighter portable power solutions, Energizer recently launched the power solutions, Energizer recently launched the

Energizer® Max® AAAA premium alkaline batteryEnergizer® Max® AAAA premium alkaline batteryg p yg p yg p yg p y

• Targeting Bluetooth headsets, flash audio players, remote controls noise canceling headsetsremote controls, noise canceling headsets

•Key OEM benefits

•8 mm diameter - thinner than AA, AAA

•Significantly better performance than lithium coin

•Low cost solution

• Pricing Estimateg

•OEM: Less than AAA Alkaline

•Retail: $1.75 per battery

Energizer’s OEM Strategic Alliance TeamExploring the future, building the brand!

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AAAA Product BenefitsAAAA Product BenefitsAAAA Product BenefitsAAAA Product Benefits


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Energizer AAAA Alkaline vs. CR2032 Lithium CoinEnergizer AAAA Alkaline vs. CR2032 Lithium CoinEnergizer AAAA Alkaline vs. CR2032 Lithium CoinEnergizer AAAA Alkaline vs. CR2032 Lithium Coin

Advantages of Alkaline AAAA vs. CR2032Higher capacityg p yWorks at higher continuous drain ratesBetter peak power capabilitySimilar OEM costEliminates disposal concerns – lithium coin contains perchloratesEliminates safety concern regarding swallowing lithium coin


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Energizer AAAA Alkaline battery delivers much more Energizer AAAA Alkaline battery delivers much more Energizer AAAA Alkaline battery delivers much more Energizer AAAA Alkaline battery delivers much more g yg yenergy, particularly at higher drainsenergy, particularly at higher drains

g yg yenergy, particularly at higher drainsenergy, particularly at higher drains


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Pulse capability of the Energizer AAAA Alkaline is Pulse capability of the Energizer AAAA Alkaline is ff

Pulse capability of the Energizer AAAA Alkaline is Pulse capability of the Energizer AAAA Alkaline is ffsignificantly better as wellsignificantly better as wellsignificantly better as wellsignificantly better as well


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AAAA v AAAAAAA v AAAAAAA v AAAAAAA v AAA

Bose Quiet Comfort 15 Acoustic Noise

Performance ComparisonsPerformance ComparisonsPerformance ComparisonsPerformance Comparisons

42

30

40

50

urs

Bose Quiet Comfort 15 Acoustic Noise Canceling Headset (1 AAA)

Comparison to AAA Alkaline21

0

10

20

30

Hou

Alkaline AAAA21 hours of runtime vs. 42 hours with AAA

AAA Alkaline AAAA Alkaline 43% lighter @ 6.5 grams42% smaller volume @ 2.2 cc’s20% thinner diameter @ 8mm

~30 mW average to 0.9 volt cut


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AAAA Retail DistributionAAAA Retail DistributionAAAA Retail DistributionAAAA Retail Distribution


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Energizer is Working with our OEM and Retail Energizer is Working with our OEM and Retail Energizer is Working with our OEM and Retail Energizer is Working with our OEM and Retail Energizer is Working with our OEM and Retail Energizer is Working with our OEM and Retail Partners Globally to Increase AAAA DistributionPartners Globally to Increase AAAA Distribution

Energizer is Working with our OEM and Retail Energizer is Working with our OEM and Retail Partners Globally to Increase AAAA DistributionPartners Globally to Increase AAAA Distribution

AAAA is readily available for consumers in ythe US, and leading markets in Europe, Asia and Latin AmericaRetail distribution is increasing as new AAAA powered devices come to market

O G lOur Goal

Make the AAAA relatively easy for consumers to find and it is happening!


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and it is happening!

AAAA Global Retail DistributionAAAA Global Retail DistributionAAAA Global Retail DistributionAAAA Global Retail DistributionUSAce, Lowe’s, Walgreens, Supervalu, Fred Meyer/Kroger, Target, Best Buy, Tru Value, HEB, Menards, Meijer, Fry’s, Cabelas

UKSingapore

Challenger, *NTUC, CheeUKTesco, Halfords and MaplinElectronics

FranceFNAC, Auchan, Boulanger,

g , ,Khiang, Home-Fix, Mustafa

TaiwanKwang Hwa MartPC Home (On Line)

Th il d, , g ,Conforama, Sonepar and Cora

IberiaCarrefour

Italy

ThailandCarrefourBig Camera

South AfricaFotolensy

Media World, Unieuro, Bricolageand various Independent stores.

China*Carrefour ( re-list soon )

GermanyBauhaus, Media, Globus, Alphatech, Corporate Express, Euronics, and LyrecoAvailable in over 800 stores

FotolensAudio City*Pharmacy

KoreaDong Yang Electronic

New Zealand*Dick Smith, *Mitre, Pro Pharma, *Park n’ Save, *Repco

AustraliaBunnings Danks

Available in over 800 storesAll European Countries

Top 3 Office Product customers with marketing efforts to include AAAA

Dong Yang ElectronicSamSin Telecom

JapanYodabashiBIC


Bunnings, Danks

*Not in all locations 9

AAAA OnAAAA On--Line DistributionLine DistributionAAAA OnAAAA On--Line DistributionLine DistributionI h AAAA ll li l b llInternet searches on AAAA pull up many on-line sources globally

Thi it hi This site ships batteries throughout Europe

http://www.icson.com/products/102559.html

China

US

Europehttp://www.needbatteries.co.uk/energizer-ultra-aaaa-....

UShttp://www.radioshack.com/product/index.jsp?productId=3882047http://www.bestbuy.com/site/Energizer+-+AAAA+Batteries+(2-Pack)/...http://www.amazon.com/gp/product/B002WHPIIS/ref=pd_lpo_k2_dp_sr_3...http://www.hellodirect.com/hellodirect/Shop?DSP=30102&PCR=1:1:5:25:28


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AAAA Powered DevicesAAAA Powered DevicesAAAA Powered DevicesAAAA Powered Devices


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Existing AAAA Devices

Energizer originally launched the AAAA

Desktop Drawing Tablet

Energizer originally launched the AAAA alkaline battery in 1991There are many existing devices designed to use it

Emergency CPR Coach

gUntil recently, limited retail distribution has limited OEM adoption

Light Magnifier

M lti di

SmartPen

Walkie Talkie Multimedia Recorder

Impact Driver Remote


12Glucose Meter

Impact Driver RemoteSound Recorder

Energizer is Working with our OEM Partners Energizer is Working with our OEM Partners Energizer is Working with our OEM Partners Energizer is Working with our OEM Partners g gg gGlobally to Introduce AAAA Powered DevicesGlobally to Introduce AAAA Powered Devices

g gg gGlobally to Introduce AAAA Powered DevicesGlobally to Introduce AAAA Powered Devices

Targeting OEM’s globally on a broad basisEnergizer has met with hundreds of designers globallyAlso conducting a global PR campaign – tradeshows, conferences, press g g p g , , pbriefings, technical articlesOEM interest is strong across a variety of devicesFlash audio players Bluetooth headsets Medical devicesToys Remote controls Audio headsetsPortable test meters Cosmetic applicators LightsPortable Speakers Dosimeters Noise Cancelling Headsets

Similar to AA and AAA, the AAAA is becoming a general purpose solution used in a variety of portable electronic devices


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Energizer and MicrochipEnergizer and MicrochipEnergizer and MicrochipEnergizer and MicrochipggWorking together to provide new solutions for Working together to provide new solutions for

device designersdevice designers

ggWorking together to provide new solutions for Working together to provide new solutions for

device designersdevice designers

One of the first solutions is the Microchip MCP1640 Single Cell Boost Converter powered by the Energizer AAAA Alkaline powered by the Energizer AAAA Alkaline batteryOperates with a single battery reducing PCB space and costspAchieves 96% efficiency while runningExtends battery lifeOffers low currents in shutdown mode


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New AAAA Devices are Driving Retail New AAAA Devices are Driving Retail New AAAA Devices are Driving Retail New AAAA Devices are Driving Retail ggDistribution GainsDistribution Gains

ggDistribution GainsDistribution Gains

New Solutions Remote Control

SVI Hearing Aid RemoteBrightstar Safety Light

New Solutions Remote ControlHisense Media Networks Remote ControlMechanix Wear Glove Mounted Work LightOtymotic Noise DosimeterStreamlight Penlight

Frost Industries LED Light AccessoryAudiovox Noise Canceling HeadsetMorgan Touch Computer PenEnergizer PenlightA t i Bl d Gl M it

UEI Zapper Remote ControlJabra Bluetooth HeadsetSiemens Hearing Aid Remote ControlPelican PenlightUpBeat Audio Headset Amplifier Agamatrix Blood Glucose Monitor

AceCad Computer PenOpCom Laser PointerSunlite PenlightEagle Tech Penlight

UpBeat Audio Headset AmplifierV3 Bluetooth HeadsetFreestyle Blood Glucose Meter

g g


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S R t M k t I t d tiS R t M k t I t d tiS R t M k t I t d tiS R t M k t I t d tiSome Recent Market IntroductionsSome Recent Market IntroductionsNew AAAA Powered DevicesNew AAAA Powered Devices

Some Recent Market IntroductionsSome Recent Market IntroductionsNew AAAA Powered DevicesNew AAAA Powered Devices


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OEM PartnersOEM PartnersOEM PartnersOEM PartnersOEM PartnersOEM PartnersSunliteSunlite Slim Jr. LED Pen LightSlim Jr. LED Pen Light

OEM PartnersOEM PartnersSunliteSunlite Slim Jr. LED Pen LightSlim Jr. LED Pen Light

Powered by 3 Energizer AAAA batteries

Recessed glass lens to prevent scratch and yellowing

Push button on-off switch with momentary and constant illumination features

Anodized aluminum alloy housing, also functions as heat sink


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OEM PartnersOEM PartnersOEM PartnersSiemens Hearing Aid Remote Controls

EPen and ProPocket

OEM PartnersSiemens Hearing Aid Remote Controls

EPen and ProPocket

Powered by Energizer AAAA batteries

EPen and ProPocketEPen and ProPocket

batteries

Used to control hearing aid volume and clarity


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OEM PartnersOEM PartnersOEM PartnersOEM PartnersOEM PartnersOEM PartnersAcoustic Research Noise Canceling HeadsetAcoustic Research Noise Canceling Headset

OEM PartnersOEM PartnersAcoustic Research Noise Canceling HeadsetAcoustic Research Noise Canceling Headset

Powered by one Energizer AAAA battery

Detailed, accurate high performance sound

Noise canceling reduces ambient noises for a richer sound experience

Comfortable custom fit in ear design earbuds


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OEM PartnersOEM PartnersOEM PartnersOEM PartnersOEM PartnersOEM PartnersEnergizer High Tech LED Pen LightEnergizer High Tech LED Pen Light

OEM PartnersOEM PartnersEnergizer High Tech LED Pen LightEnergizer High Tech LED Pen Light

Powered by 3 Energizer AAAA batteries

Extremely tough rigid constructionExtremely tough, rigid construction

“Tool” quality, Chemically resistant and easily cleaned.

Two Light modes

Non-conductive


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Other AAAA DevicesOther AAAA DevicesOther AAAA DevicesOther AAAA DevicesOther AAAA DevicesOther AAAA DevicesEtymoticEtymotic Research ERResearch ER--200 Personal Noise Dosimeter200 Personal Noise Dosimeter

Other AAAA DevicesOther AAAA DevicesEtymoticEtymotic Research ERResearch ER--200 Personal Noise Dosimeter200 Personal Noise Dosimeter

Powered by 3 AAAA batteries

Measures ambient noise and alerts the user to over Measures ambient noise and alerts the user to over exposure


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Design AssistanceDesign AssistanceDesign AssistanceDesign Assistance


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Technical SupportTechnical Support

Provide technical support to aid in the design and

ppppAAAA Device DesignAAAA Device Design

Provide technical support to aid in the design and development of AAAA powered devices.

Battery Compartment Design GuidelinesDevice AnalysisBattery Testing and EvaluationPerformance Claim DevelopmentIndustry Standards and Environmental Requirements

F t h i l t d t l For technical support or product samples contact:

Joe Kelling, Application [email protected]

AAAA Battery Holders – available now• All dimensions in millimeters.• Reversal protection at (+) terminal holder position(440) 835-8696 • Reversal protection at (+) terminal holder position• Ribbon allows for easy battery extraction from holder.• Accommodates “AAAA” batteries from current known manufacturers.


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Th E gi ® M ® AAAA i lk li Th E gi ® M ® AAAA i lk li The Energizer® Max® AAAA premium alkaline battery!

The Energizer® Max® AAAA premium alkaline battery!

Meeting the need for smaller, lighter and affordable portable

power solutions


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Recognizing the need for smaller thinner lighter portable ... OEM Presentation EDF 2010.pdf ·...

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