Recipay.com : Cook, Post, get Paid / General Presentation 12/2013
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THE FIRST CROWDSOURCING PLATFORM THAT REWARDS USERS WITH MONEY AND BRANDS WITH CONTENT & SALES 10/12/2014
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Transcript of Recipay.com : Cook, Post, get Paid / General Presentation 12/2013
THE FIRST CROWDSOURCING PLATFORM THAT REWARDS USERS WITH MONEY AND BRANDS WITH CONTENT & SALES
10/12/2014
Recipay.com is the first multidevice platform rewarding user generated content with cash.
It’s a win-win process : Brands purchase consumer generated content and obtain intellectual property & engagement for their products.
SUMMARY
Our first vertical is food, we started 5 months ago, already making a profit and working with more than 22 brands.
And this is only the beginning!
Thierry BEZIER-MEMBREY 10 years experience advising brands,Worked in Japan for 5 years creating social networks for Dentsu.
Victor de WITT:Serial entrepreneur since 1998, specialized in IT and finance.
TEAM
linkedin.com/in/bezier
linkedin.com/in/victordewitt
There is but little choice for Food brands to communicate with their consumers online: banners, sponsored videos, competitions or pre-rolls have very low transformation rates .
Click rates of 0,01% to 5% are far from efficient considering their investment every year.
Banners do not sell any products.
PROBLEM
Consumers, families, have less and less purchasing power.
What drives their brand preference? It is not the leaflet in their mailbox, nor the TV ad.
There is no passion about choosing a brand, when it’s all about if it’s affordable or not.
A web / phone / tablet platform that allows Brands to ask real consumers to make food recipes with their products.
When users accept the challenge, they can get a coupon to buy the product, make the recipe, post it
and get paid up to 15€ per recipe.
Brands get affordable
content, insight, sales
and preference.
SOLUTION
FIGURES
• NUMBER OF RECEIVED RECIPES
+ 2500
• REGISTERED USERS
+ 5000
• WEEKS N°1 ON FRENCH APPSTORE
2• DOWNLOADS OF THE
SMARTPHONE APP
+ 40 000
• AVERAGE TIME SPENT ON THE APP
8 MIN• OPEN RATE OF THE
NEWSLETTER
17,8%• NUMBER OF CONTACTS
IN OUR OPERA BILLBOARD OPERATION
1200000
• MEDIA COVERAGE
+ 68
• BRANDS USING RECIPAY
+ 23• FACEBOOK FANS
+ 6000
• NEW MEMBERS PER DAY
+100
• MONTHS OLD
5
Customers :
BRANDS
Partners :
How does it work ?
We are a typical Food recipeWebsite
This is an offer page with :- A brief- Coupons- Available offers- Recipes of the community
Your Profile page :- Yes you make money !- Your recipes- Social networks- Shopping list- Reviews
Browse Recipes…
Choose an offer…
And add your recipe !
Brand corner
Android
IOS
Browser
46%
We love Mobile !
43%
11%
Our members are smartphone users
Real community
Real people
IT’ TIME TO MEET US
Victor de [email protected]
+312 661 197 179
Thierry BEZIER-MEMBREY [email protected]
+33 7 88 19 99 77
