Rebranding and redesigning of Coca Cola-Coca cola brand logo evolution starting with the history
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Transcript of Rebranding and redesigning of Coca Cola-Coca cola brand logo evolution starting with the history
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Coca-Cola was invented by John S. Pemberton in 1886.
Presentation By: Kartik Mehta (50)
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Coca cola’s Brand identity
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BUT…
Has it been always successful while…
Re-Branding
???
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Reversed Their Horrible Attempt At Rebranding
• New isn't always better when it comes to Coca-Cola.• In what is commonly referred to as the "marketing
blunder of the century" (the 20th century, that is), Coca-Cola tried to replace Coca-Cola Classic with a New Coke in April of 1985.
• At the time, Coke had been hurt by the Pepsi Challenge and thought it would be smart to reformulate for better taste. They thought wrong. Consumers went crazy.
• Protests led by the Society for the Preservation of the Real Thing and Old Cola Drinkers of America.
• One man in San Antonio even drove to a local bottler and bought $1,000 worth of Coca-Cola Classic to stockpile.
• The Company returned to their classic formula, and original branding, in July 1985.
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From then they never looked back…
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Factors behind the Success of
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Coca-Cola’s Brand Identity StrategyPackaging Design. Web Design
Social Applications
Exhibitions
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So what does this all mean?
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Summary
• Coca-Cola constantly convey their company values and execute their mission statements through various mediums.
• Part of the reason The Coca-Cola Company is so successful is because their brand identity invades the mind of their consumers by being bold and unique.
• The look and feel of the brand adopts an energetic and lively tone to reflect the business’s core values.
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TAH
KN YUO