5 Reasons Personalized Content & Local Digital Activation Are A Winning Combination For CPG Brands
Reasons to Use Customer Activation Software
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Transcript of Reasons to Use Customer Activation Software
![Page 1: Reasons to Use Customer Activation Software](https://reader036.fdocuments.us/reader036/viewer/2022082915/5454fa04b1af9f37608b4635/html5/thumbnails/1.jpg)
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Reasons to Focus on Customer Activation
![Page 2: Reasons to Use Customer Activation Software](https://reader036.fdocuments.us/reader036/viewer/2022082915/5454fa04b1af9f37608b4635/html5/thumbnails/2.jpg)
Motivate easily to
spend more
Giving importance inspires more
activity
Opportunity to remodel
business
Offer more relevant incentives
Saves Effort
Why use Customer Activation Software
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Saves a lot of Marketing Effort
Effort & Time taken to
Activate existing customer base
Efforts & Time taken in
Customer Acquisition
Getting back old customers to engage with you and be actively involved in your marketing cycle can reinstate customers’ trust
in your brand and bring many others following their suit
>
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Motivate Easily to Spend More
Motivate your existing customer base through exciting deals and offers to buy higher value products frequently
Have already evaluated you
Usually take an audacious step & make higher value purchases
Already exhibit a level of trust
Existing Customers
Evaluate the brand before they spend more
Usually spend less the first time
Trust Building is an entirely new, slow process
New Customers
Easier to push to buy Difficult to push to buy
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Giving Importance Inspires More Activity
Treat existing customers as dignitaries to initiate word-of-mouth promotion
Recruit referrers from among your customers
Offer incentives and social recognition to inspire more activity
Thank them often when they bring business
They take actions to motivate their acquaintances when
they get respect
Customers love to be treated as valuable
assets
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Opportunity to Remodel BusinessCustomers back from dormancy can offer a bouquet of valuable
information that can save your business from future losses
Activated customers can narrate to your potential
customers that you care and focus on customer
satisfaction
They can offer information on aspects of your
business that you need to improve upon
Approaching dormant customers with great offers & for feedback shows that you value their option &
strive to offer better
Dormant customers have a valid reason to stop
purchasing
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Offer More Relevant Incentives
Once dormant customers can provide knowledge on
the incentives that motivate them the most
You can, thereafter, change the reward options and
focus on the rewards that generate more engagement
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