7 Reasons Video Messages Will Transform Customer Engagement
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Transcript of 7 Reasons Video Messages Will Transform Customer Engagement
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7 Reasons Video Messaging Will Transform Customer Engagement
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1. Ultra-empowered Customers.
“To come out on top in this revolution, business leaders must find ways to enable frontline teams to delight customers.”
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
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2. We are drowning in email.
34% of them are commercial. That’s 2x since 2005.Merkle Inc.
We touch 115 emails a day. And rising. Radicati Group
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3. Everyone knows video converts.
52% of consumers who watch online videos say this makes them more confident about purchases.Invodo
Consumers who view product video on Stacksandstacks.com are 144% more likely to add that product to their car. Internet Retailer
Zappos sees up to 30% sales increases for products accompanied by video. Video-Commerce.org
Onlineshoes.com achieved 45% higher conversion rates for products featuring video Liveclicker.com
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4. Video messages also convert.
In an internal A/B test (n=421) vsnap recipients completed a survey 41% more than email recipients who were asked to take the same action.
In two more tests by independent companies, the lift in action rate for vsnap recipients was 33% and 38% respectively. Source: Vsnap customer pilots
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5. And video messages drive social.
When Warby Parker tweets short video responses to customer questions, they generate an 850% increase in Twitter followers. Source: National Retail Federation 2012 Conference & Expo
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6. New Devices = New Behaviors.350M workers with smartphones by 2016.
The majority of tablet owners now watch video on their device at least once a month.
Mobile video viewing is expected to be 70% of mobile data traffic by 2016.
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7. Enterprise buyers.
“This tool aligns perfectly with our commitment to making sure that students feel supported.”
Joseph Gagnon, President
Penn Foster College
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About VsnapVsnap is a simple video messaging system for businesses that want to make customers feel special. We make it easy to record, share and measure short video messages as a more personal alternative to email or other text communication.
You can record vsnaps on Apple & Android devices, or on any computer with a webcam and an internet connection. Vsnap is integrated with Twitter, LinkedIn and Dropbox to expand your capabilities. Sign up for a free account.
Twitter: @VsnapEmail: [email protected]