playreal.co.uk

Realvalues through Realfootball.- U K S U M M E R C A M P 2 0 1 3 -

sponsorship proposal

Realvalues through Realfootball.

playreal.co.uk

Sponsorship through corporate and social responsibility is a prime way to get your brand in front of your target audience and generate PR through a great news story.

We are looking for corporate sponsorship from companies to fund a place or places on our summer football camp in order to provide an amazing opportunity for children to learn and experience Real values through our Realmadrid Foundation course.

This worldwide youth product has arrived for the UK market for the very first time and working with each child we look to develop the five key values of Real Madrid, so they better understand how important these qualities are - both on and off the pitch.

We do this using a variety of practical based lessons, which are similar to those used by organisations across the world adapted especially for children.

This is an opportunity for companies to really help childrens’ lives, by providing an experience they might not normally be able to afford. Children graduate from the course having learnt the fundamental principles of leadership, teamwork, self control, effort and respect.

Your sponsorship will enable them to experience a week long residential camp from the world’s leading football club, meaning that by the end of the course, they will not only will they be a better player, but a better person too.

We hope you find this exciting opportunity to strengthen your brand of interest and we look forward to talking to you about any future potential partnership.

Edward Durkin UK Camp Director

Rory Shanks UK Managing Director

contactRichard HenmanHenman Communications

mobile: +44 7810 448782e-mail: rph@henmancom.com

Our sponsorship portfolio is managed by our communication partners, Henman Communications.

Richard Henman would be deligted to discuss any potential partnership with you and can be contacted using the following details.

welcome

We’re not just a course about football. We develop our students using the same five core values used by the players that have helped Real Madrid become the most successful football club in the world.

We aim to inspire our players by using coaches that are fantastic role-models. We believe in this so much that our football coaching staff are flown especially from the famous Real Madrid City to teach our students throughout their stay.

We believe that a great environment helps foster great learning. Which is why we’ve secured the use of the University of Oxford – just about the greatest university in the world – for all of our courses.

from our worldwide director

Here at the Realmadrid Foundation Campus Experience we’re proud that we have one of the most unique summer camps ever.

Thanks to our timetable that looks to develop our students not only as players but as people, you simply won’t find anything like this anywhere else in the world.

This year the Campusexperience of Realmadrid Foundation is coming to England to help British youngsters improve their game in a way that is fresh, unique and innovative.

I am excited. Our coaches are excited. And you should be excited too.

Real Madrid is the most successful club in the world and this has been thanks to a core set of values we stick to.

Every player from the knee-height youngsters in the famous ‘Ciudad Real Madrid’ (Real Madrid City) across to the first-team in the Bernabeau lives and breathes these values when they play in the white shirt.

And this is what we teach at our schools. Using top-flight coaches that we bring over from Spain to ensure you get a truly unique experience that you won’t find anywhere else in the UK.

We guarantee a week long football experience you’ll never forget that will help you become a better player and individual no matter what your current level is.

All in the surroundings of one of the most famous of learning places in the world; the University of Oxford.

We look forward to welcoming you to our camp this Summer.

Joaquim Sagues

Realvalues through Realfootball.

our values

playreal.co.uk

We’re not just a course about football.

Working with our players we look to develop the five key values of Real Madrid so they better understand how important these qualities are both on and off the pitch.

We do this using a variety of practical based lessons, which are similar to those used by organisations across the world but are especially adapted for children.

Meaning our students really do get a full package in self-development, helping them hone skills that will be useful well into their future.

respectforothers

teamwork

leadership

effort

selfcontrol

values framework

skills learnedBy the end of our course, our players would have put the following skills to test across the five values.

Teamwork Leadership Self Control Effort Respect - Problem solving

together - Developing

relationships - Trusting each other

- Loyalty - Commitment - Courage - Discipline - Respect for others - Integrity

- Learning your personality type

- Learning others’ personality types

- Keeping calm when under pressure

- Not giving up - Perseverance under

stress - Working hard as a

team

- Ways to win and keep respect

- Respecting others - Helping to get the

most out of others

Football is a game about feelings and intelligence.- Jose Mourinho, Head Coach

our courseOur timetable as you’ll see below is totally unique.

We use a range of fun activities and tasks as well as on-pitch football training to ensure the children attending our course get full value, but have fun in the process too.

Welfare is also hugely important to us and so we have a number of procedures in place to ensure

children are looked after whilst they are away from home. Each student is given a named welfare tutor who across the week liaises with them to ensure that the course is proceeding in a way that they are happy.

In addition to this, we provide all of our parents with a 24/7 hotline that will be connected to the duty manager who is at the venue, ready to attend to any concerns or issues they may have.

Realvalues through Realfootball.

SUN MON TUE WED THU FRI

Breakfast Breakfast Breakfast Breakfast Breakfast

Lunch Lunch Lunch Lunch Lunch

DinnerDinner Dinner Dinner BBQ Home time

SleepSleep Sleep Sleep Sleep

Rest!

Arrival +Registration

GetReady!

Mor

ning

Afte

rnoo

nEv

enin

g

BOMBdisposal

Footballtraining

Footballtraining

Footballtraining

Footballtraining

Footballtraining

Footballtraining

Footballtraining

Footballtraining

Footballtraining

Footballtraining

Realvaluesleadership

Realvaluesteamwork

CHINESEwater trap

中国

Realvaluesselfcontrol

Realvalueseffort

stretcherrace

Realvaluesrespect for

others

firstaid mourinho’schallenge

PresentationCeremony

CHALLENGETHEwelcome +

icebreakers

The following timetable is a sample of what our children can expect when they attend one of our courses.

If you have any questions about any activities, we’d be delighted to give you more information.

2013 Camp Dates28th July - 2nd August 4th August - 9th August 11th August - 16th August

sample timetable

our coachingAll the coaches at the Realmadrid Foundation Campus Experience are official Realmadrid Foundation staff from Spain who only coach in accordance with the club’s philosophy.

They are fully approved and employed by the Realmadrid Foundation to carry the five cornerstones of the club’s youth development programme to the UK for the very first time.

Many work full-time at the club with the current youth squads. Some have even played for the club.

And all of them are very proud to carry the unique responsibility of the club’s reputation and to bring their special kind of youth coaching to the UK.

playreal.co.uk

the venueEstablished in roughly 1096, the University of Oxford is the oldest university in the English-speaking world.

And with an alumni that includes Prime Ministers, Presidents and even Kings, it is certainly one of the most famous. Currently ranked #2 in the world, Oxford continues to inspire students from across the world in being the best person they can possibly be.

And our children are part of this; learning, sleeping and eating in the exact same facilities as Oxford students themselves.

Lady Margaret Hall - one of Oxford’s 36 colleges - is the UK home to the

Realmadrid Foundation this summer. The college boasts outstanding facilities all set in stunning architecture across numerous beautiful gardens.

Children will be staying in a twin en-suite room shared with another similarly aged student on the course. They will eat three hot meals a day in the college’s typical Oxford dining hall and train on fantastic pitches adjacent to their accommodation.

In addition to this, a fully equipped theatre, social area and other sporting facilities will play host to a fun-packed social programme, meaning they’ll be busy at all times of the day.

lady margaret hall, university of oxford

venue specificationRooms - Twin en-suite

Food - 3 x Hot meals per

day served in the dining

room

Pitches - 2 x Full-sized

and 1 x junior pitch

Security - 24/7 Porter and

university security, gated

entrances and exits

Facilities - Theatre,

student bar, tennis courts,

various common rooms

and 8 mins to city centre

Realvalues through Realfootball.

sponsorship opportunity

This is a great corporate and social responsibility opportunity to help your brand stand-out in a crowded marketplace and align your company with the key values of the Realmadrid Foundation.

We will ensure this partnership is leveraged across all media channels to achieve positive PR for your brand. This sponsorship can be used to:

• Build brand awareness • Educate traditional consumers • Engage with new audiences about your company, services and products• Build relations with key media for future PR campaigns

A brand identity represents your company’s values, services, ideas and personality. A consistent and well-positioned brand can do much of your advertising itself. It can generate loyalty from your customers and make you the envy of your competitors.

Your brand creates associations and expectations and is therefore an essential element for any company to target its desired audience.

By funding a place for a group of children at this summer’s Realmadrid Foundation Campus Experience, we will make sure that your investment counts.

use of our brandWith your sponsorship comes the opportunity to use the Realmadrid Foundation Campus Experience brand in your own promotional material.

We encourage our sponsors to use our brand to demonstrate the support they are providing to our Oxford course and can provide you with official images and logos to assist with this.

We work closely with our collegues in Madrid to ensuring all communications adhere to the club’s guidelines.

playreal.co.uk

branding

Pitch side branding at Lady Margaret Hall

Corporate logos, website link and information displayed on the website - http://www.playreal.co.uk/

Corporate logos, website link and information displayed on the Facebook page

Corporate logos on promotional material

Corporate logos on all press releases distributed to the media

sponsorship activation

Sponsors’ names and key messages will be included in a regular fortnightly press release that will be drafted and circulated across all media channels. This will create PR and commercial opportunities for the sponsors with local and national media.

An individual press release will be circulated announcing the sponsor’s commitment and involvement, including visuals and quotes sent to the media.

Our PR team will co-ordinate all interview opportunities and ensure your brand is well positioned in the media.

This will include the following channels:

• TV and radio broadcast • Online media• Print media• Social media

Releases can be tailored to include specific brand messaging, quotes, high-res images, website links and further information to raise awareness about the sponsor.

To deliver maximum value for the sponsor, specific media distribution lists will be created to target key media relevant for the sponsor’s individual commercial sector and their target audience.

editorial

marketing

The sponsor will have access to the following marketing channels to raise awareness and generate positive PR:

• HTML newsletters • Website blogs – on both sponsor’s website

and playreal.co.uk • Advertorial on website and included in

marketing collateral • Social media marketing• Local advertising - online and with media

partners

Realvalues through Realfootball.

Social media is a key part of our marketing strategy which provides a natural extension to any concurrent sponsorship activity.

• All news stories will be posted onto the Facebook page and leveraged across Twitter

• Opportunities to run competitions on Facebook and Twitter

Social media networks continue to be developed with over 1,000 followers on both Twitter and Facebook in a matter of weeks.

We currently reach over 180,000 people per week across our Facebook page at www.facebook.com/playrealuk.

social media networking eventDuring our courses we will be holding an informal networking event at Lady Margaret Hall that will feature representatives from the Realmadrid Foundation, some of our coaching staff and representatives from the University of Oxford.

This will create another photo opportunity and networking opportunity for the sponsor.

In addition to this, we are able to organise a further bespoke networking event to the sponsor’s specification at Lady Margaret Hall that could feature Realmadrid Foundation branding and theme.

sponsorship costsOur fee structure is flexible to enable companies with all levels of budget to get involved. Packages can be adapted and created to suit budgets and brand marketing objectives.

5 children £4,000 + VAT

10 children £7,500 + VAT

sponsorship activation

playreal.co.uk

just the beginningEstablished in 1901, Real Madrid CF have been at the top of their game for over one hundred years. And so we are in the business of building relationships with our partners for the long term.

This is the very first course run in the UK for the domestic market and our summer course is just the beginning.

Once this has been completed we will be looking to develop other holiday programmes and courses working specifically with schools.

All of which we’re keen to keep any partners we establish in this initial launch as closely involved with as possible.

Therefore you can have confidence that wherever possible, we are absolutely committed to building a network that we can work with in the long-run.

And so we hope to ensure that the support you pledge to children in this initial course will in fact be the start of a relationship with us for years to come.

Sponsorship will be subject to a Heads of Terms agreement outlining rights packages and contractual obligations of both parties.

Confidentiality Statement

This PR and Sponsorship document and the concepts within it are the property of Henman Communications Limited. Copyright is reserved by them.

It is issued on the condition that the document is not copied, reproduced, retained or disclosed to any unauthorized person, either wholly or in part, without the written consent of Henman Communications Limited.

While the information is believed to be accurate, any and all liability for representations, express or implied, contained in or omitted from, this document or for any other written or oral communications transmitted to any interested party in the course of evaluation of the proposal outlined herein is expressly excluded.

The recipient, in consideration for receiving this document, hereby agrees to keep permanently confidential all information contained herein or otherwise provided in the course of negotiations or discussions. This undertaking shall not apply to information already known by the recipient prior to disclosure or to information in the public domain at the time of disclosure or information that enters the public domain after disclosure for any reason not attributable to the recipient.

Copyright © Henman Communications Limited - 2013. All Rights Reserved

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Company’s registered office is: 58 Cambridge Street, London, SW1V 4QQ. UK