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A Women

MagazinePhotosho

REAL APPEAL

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MEDIA AND WOMENS IMAGE

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Bonespo Pro anna

Size Zero is my hero

Skinny bones

thinspo

TUMBLR

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ONE TRUE STORY

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AN EPIDEMIC

24 million people suffer from an eating disorder

91% of women surveyed on a college campus hadtried to control weight through dieting

86% report onset of eating disorder by age 20

95% of those who have eating disorders are

between the ages of 12 and 26

The body type portrayed in advertising ispossessed naturally by only 5% of Americanwomen

47% of girls in 5th-12thgrade reported wanted to

lose weight because of magazine pictures 81% of 10-year-olds are afraid of being fat

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Verily Magazine Photoshopand Airbrush Free images

Whereas other magazines artificially

alter images in Photoshop to achieve

the so-called ideal body type or leave a

maximum of three wrinkles, Verily

never alters the body or face structure

of the Verily models.

American Eagle Aerie Realcampaign

Time to get real. Time to think

real. No supermodels. Noretouching. Because the real youis sexy.

CURRENT SOLUTIONS

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Create a magazine that reaches a national circulation in print annational recognition online that is known for truthful, positivereporting as well as a dedication to truthful images of the diverfemale persona and physical appearance.

Topics:

INTENTIONS

Health Gender Equality Success Academics Arts Women in Politics Relationships

Family Finances Women in Business College/University Life Sports Current Events Fitness

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The AerieREAL campaign is SO good! This is why I love Aerimuch they make me feel pretty just the way I am. Aerieshopper tweet

Forget stereotypes and societal standards of unrealistic beauty

AerieReal knows whats up. Aerie shopper tweet

Good to see REAL women being given a chance to reveal REAbeauty. All the photoshopped images are stealing our ability toreally see othe rs for who they ar e, and thats a tragedy. Comon Verily news art icle on HuffingtonPost

I want a magazine like this for the over 45 demographic!

Comment on Verily news arti cle on Huff ingtonPost

MARKET ATTITUDE

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18+ Female

You!

CUSTOMER DEMOGRAPHIC

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Market Size

MaleFemale

MARKET SIZE AND COMPETITION

One magazine exists that prto be free of photoshop

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Events Diva Half-Marathon

Fashion Week

Elise Testone Concert

F.L.A.V.O.R.

Quidditch World Cup

MARKET ADOPTION

Partnerships Grand Strand

Magazine

The Sun News

Joe Carr Photography

Brandon Agency Sassee Magazine

Sheriar Press

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Create an international corporation of news publications, bothprint and online, that inform audiences of al l ages, genders, andbackgrounds on advancements, events, and general news relevanvarious demographics and that celebrate real images of people, just females.

Future Publications:

BHAG: BIG, HAIRY, AUDACIOUS GOA

Men Children Sports Politics Fashion Environment Business

Food/Dining Outdoors Adventure College/University Travel Arts Parenting