Research Square Powerpoint Template

Reaching your target audience after publicationLaura Stemmle, PhDProduct Manager Research Square

Effective Research Communication is importantDeveloping a strong reputation among international peersCitationsInvitations to presentTenure and promotionForging new collaborations across fields Communicating impact to fundersSharing findings with the public and policy makersAttracting students and postdocs

*The STM Report, 4th Edition, March 2015literature volume is huge29,000 peer reviewed, English language journals

2.5 Million articles per year

Growing annually by 3%

Browse has become search

Researchers are using Google to find literature*August 2015 researcher survey, 1555 responses (collaboration between NPG and Research Square)

optimizing discoverability

Structure your paper for searchUse keywords effectivelySelect keywords based on who you want to find your workUse these keywords throughout the abstractUse key phrases (think in search terms)Avoid repetition use synonyms

Structure your paper for searchOptimize the titleLead with keywords (first 65 characters)Include acronyms Explicitly express the finding

Example: Instead of: The influence of dietary status on the cognitive performance of children

Try: Cognitive performance and diet in children: evidence that low glycaemic loads are beneficial

Structure your paper for searchUse headers throughout the paperCreate vector-based images, tables, and graphs

AFTER PUBLICATION:Add links to your article (especially from .edu sites)

Select the best journal (beyond Impact factor)Open access or non-restrictive licensingIndexed widelySupports authors in promoting articlesHas a mobile-responsive site

Create new contentShort descriptive titleWritten summary for a general audienceShort video explaining the key findingsBlogs

Add your article DOI to any new content Reference the funding information (funder and amount)

Create new contentShort descriptive titleWritten summary for a general audienceShort video explaining the key findingsBlogs

Add your article DOI to any new content Reference the funding information (funder and amount)

videos

Michael Dickey Lab

Chemical and Biomedical Engineering

NC State University

>800,000 views

videosOther formatsAuthor on camera, giving a short talk about the paperInterview Slide show captured on video software (Camtasia)Video footage and/or animation with narration

Videos: research SquareTrial with Nature Publishing Group (NPG)30 articles from 8 NPG journals~3 minute video summaries of the articles for a general audiencePosted on YouTube and linked to articleTagged with keywords in YouTubeShared with authors for further dissemination

Videos: research SquareGoals:To develop the video summary service and get feedbackTo understand the operational processes and costTo determine the effect of video content on article metrics

Videos (Nature trial example)

Nature trial resultsOn average, articles with videos had:

67% more article views 531% higher Altmetric scores

than matched papers without videos*

*papers from the same journal and issue treated similarly by NPG press site

Dissemination of article-related content

Professional network sites

How do researchers share their work?*August 2015 researcher survey, 1555 responses (collaboration between NPG and Research Square)

Lab or institutional website

Consider designing your own page

Keep content updatedRecent publicationsUpcoming talksNews

Link to your publications and other resources

PressSources of Press Releases:

Your university or research institute (Press Information Officer or PIO)Wants to highlight work being done at the institutionWorks with the author to write an accurate press releaseHas personal contacts at media outlets and knows where to send the story

The journal (or publisher) that will be publishing your paper

Your funder

Important: a press release requires the press officer to know about the finding before it is published.

ExplainShareMeasure

Downloads were 19% higher for articles explained and shared using the Kudos toolkit*

*From a 2013 pilot

Scholarly content discovery and promotion platform

We recommend list of related papers on journal article pages

Reaches over 8 million unique scholarly readers per month

87% increase in median article views at 6 weeks

Guarantees at least 100 additional article views in 1 month or less

SummaryYou can be proactive about getting your published articles discovered:

Structure your article for search optimization

Create new content related to the article

Look for ways beyond the journal to share your storyWith your professional networkOn your lab and institutional websitesIn collaboration with the press

Consider third party services that help promote your workGrowKudosTrendMD

Thank youContact: laura.stemmle@researchsquare.comResearch Square Booth is #226

www.aje.comwww.researchsquare.com

Video summaries: https://www.youtube.com/researchsquare