Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0)
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Transcript of Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0)
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Web 2.0 Tools for LibrariesWeb 2.0 Tools for Libraries(Library 2.0)(Library 2.0)
S. L. FAISALS. L. FAISALLibrarian
Kendriya Vidyalaya Pattom (Shift-I)Thiruvananthapuram
PIN-695 004KeralaS. L. FAISAL [email protected]
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“““For many, a realistic start meansFor many, a realistic start means
embracing some inexpensive, even freeembracing some inexpensive, even freenew technologies.”new technologies.”
— — Casey and Savastinuk, LJ, 9-06Casey and Savastinuk, LJ, 9-06
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Presentation Lay out IntroductionWeb 2.0Library 2.0Web 2.0 technologies/toolsWeb 2.0 tools for librariesBlogs, Wikis, RSSSocial NetworksSocial bookmarks Microblogging
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• Blogs, Blogger, Blogosphere• Reach and impact of Blogoshere• Blogs for libraries -applications• Library Blogs - examples• Library Blogs of Kendriya Vidyalaya
Pattom• How to launch a blog ?• What will make your library blog a hit ?• Why a library blog?• Conclusion
d
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Library has changed from
• Store house of books to navigators/facilitators of information in myriad formats.
• Closed access to open/shared environment.
• Information source oriented to participatory service oriented.
• Inviting user to reaching the customer.
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What does it mean to Librarians / Libraries ?
• The information landscape has changed dramatically over the past ten years.
• The WWW has had a major impact on how librarians and library users alike access information.
• New media technologies have moved us from the early web 1.0 to Web 2.0.
S. L. FAISAL [email protected]
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So,
• In the ever changing web environment , it is critical to stay abreast of technical developments, as well as user behaviour and expectations
• The new technologies create new concepts, like Web 2.0 and Library 2.0
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Web 2.0- origin
The concept of "Web 2.0” originated at a conference brainstorming session between O'Reilly and Media Live International in 2004.
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Tim O' Reilly's definition
“ Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences”.
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Simplifying the concept
• The simplest way to think about Web 2.0 is as a collection of “Web-based services—such as social networking sites, wikis, communication tools, and folksonomies [user generated classification systems]—that emphasize online collaboration and sharing among users” (Wikipedia, 2007).
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Let's simplify it again
• Web 2.0 is a second generation of services available on the web that let people collaborate and share information on-line.
• The first generation web was static where as Web 2.0 is interactive.
• Web 2.0 puts the "we" into "web"
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Demystifying Library 2.0Library 2.0 is the application of interactive, collaborative, and multimedia web-based technologies to web-based library services and collections.
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Library 1.0 and Library 2.0
• Library 1.0 is considered as a pull model (acquire / store / lend / find) where as Library 2.0 is a push model (Acquire / store / broadcast / converse).
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Features of Library 2.0• The library available everywhere, anytime • No barriers • Participatory and sharing• Flexible with regard to systems • Encouraging • Human • Aware of users’ humanity • Broad range of options• Information as conversation• Focus on finding the user• User services are core• Mission focus is outcome not output
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Library 1.0 Library 2.0Focus on bringing ‘em in --> Focus on finding the userMission focus is output --> Mission focus is outcomeMonolithic applications --> Flexible, adaptive modulesInformation as commodity --> Information as conversationLimited service options --> Broad range of optionsEasy = dumb users --> Easy = smart systemsPrint newsletter mailed out --> Team-built blog“Read-only” catalog --> Amazon-style commentsWalk-in services --> Globally available servicesPreorganized ILS --> User taggingCollection development --> Library suggestion boxClosed stacks --> Open stacks
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Some websites with Library 2.0 charectoristics
• Flickr• eBay• De.licio.us• Second Life• CiteULike• Librarything• Shelfari
• Connotea• LiveJournal• MySpace• Technorati• Netflix• Diggit• Youtube
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School Library 2.0
• School Library 2.0 is the offshoot of these concepts which supports the existence of a more social, human, participatory and interactive experience resulting in the end user's academic achievement.
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Impact of Web 2.0 on Library 2.0 ?
The Web 2.0 has revolutionized the way content is created and the way users access, use and contribute information. Libraries are increasingly adopting Web 2.0 technologies to design services that allow them to reach users in the virtual space that they could not reach before. This allows librarians to target a segment of users in the population who will never visit the library to use their services, no matter how hard they try. A large part of this population belongs to the generation that grew up with Internet and they are often known as the digital natives . (Foo & Ng, 2008)
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Web 2.0 technologies• "Web 2.0" has been used to label new web
technologies that allow users to create, personalize and share information.
• Examples for new web technologies are,Blogs, Wikis, RSS, Social Networking, Social Bookmarking, Folksonomy/Tagging, Instant Messaging(IM), Text Messaging (SMS), Podcasting,Vodcasting, Microblogging, mesh-ups,etc.
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Web 2.0 technologies/toolsS. L. FAISAL [email protected]
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Web 2.0 tools for Libraries• Blogs• Wikis• Instant Messaging(IM)• RSS• Pod/Vod casting• Social Bookmarking• Social Networking• Microblogging
(Twittering), etc
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• Originating from the Hawaiian term for quick, is an open shared space for collaborative content contribution and editing.• Wikis are basically web sites that anyone can edit.• Contribution to a wiki requires no HTML or programming knowledge.• Unlike protected websites, any information added to a wiki can be changed or deleted by "anyone". Example: wikipedia
Wikis
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How does a wiki works ?Technically, wiki is a combination of a CGI script and a
collection of plain text files that allows users to create Web pages “on the fly.” All it takes is a connection to the Internet and a Web browser.
When you click a wiki page’s “Edit” link, the script sends the raw text file to your browser in an editable form, allowing you to modify the content of the page. Pressing the “Save” button sends themodified text back to the wiki server, which replaces the existing text file with your changed version for all to see.
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When you request a wiki page, the script gathers the corresponding text file,changes its marked-up text into HTML, turns user-selected words into hyperlinks, inserts this information into a page template, and sends the result to your browser.
Simply a wiki is a Web page that can be viewed and modified
by anybody with a Web browser and access to the Internet.
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Wikis for Libraries• LISWiki• Library Instruction Wiki• Library success: a best practices wiki• BookLovers Wiki: by Princeton Public Library (US), a book club for readers where they can post reviews on the wiki.• Free open source wiki engines available to create wikis are, MediaWiki, pbwiki, and seedwiki
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RSS
Short for Really Simple Syndication or Rich Site Summary or RDF Site Summary.
Created by an Indian, Ramanathan V. Guha.RSS is an XML format for syndicating web content.Most often used to provide snippets of information,
which contain short descriptions of web content with a link to the full version of the content.
Syndicated content may include event listings,new arrivals, displays, services, posts, subject guides,comments, etc
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RSS for Library
• RSS allow librarians to publish information about the library as a syndicated feed. Library users subscribe to this feed using aggregators (also known as newsreaders, e.g.Bloglines) which groups together, collates and shows the results of RSS feeds in an easy to read format.
ExampleAustralian National University has a RSS feeds for
new titles
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Social Networking
• Allow people to come together online around shared interests or causes.
• Promotes communication, connections and communities online.
Examples: Facebook, Myspace, Orkut
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To meet the next generation..
• Today's generation uses this as their main channel of communication.
• So, to meet the them at their door steps, the library can become a member of this community.
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Social Bookmarking Social bookmarking is the practice of saving bookmarks to a public Web site and “tagging” them with keywords. Bookmarking,on the other hand, is the practice of saving the address of a Web site you wish to visit in the future on your computer. To create a collection of social bookmarks, you have to register with a social bookmarking site, which lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private.
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Implications• Social bookmarking simplifies the distribution of
reference lists, bibliographies,papers, and other resources among peers or students.
Because social bookmarking services indicate who created each bookmark and provide access to that person’s other bookmarked resources,users can easily make social connections with other individuals interested in just about any topic.
• Eg: De.li.ci.ous
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Social bookmarking for libraries
• The librarian can bookmark the sites those are helpful to students.
• This can be integrated into the library blog and website.
• It will act as an online depository of links to useful websites.
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Folksonomy/Tagging
• Folksonomy means ordinary people's classification management.
• It is the practice of collaborative categorization using freely chosen keywords.
• Since organizers of the information are usually its primary users, folksonomy produces more accurate results.
Examples: de.li.ci.ous, Flickr, CiteUlike
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Instant Messaging (IM)
• IM is a type of communication service that enable you to have realtime text-based conversation with another individual.
• Both parties see each line of text right after it is typed (line-by-line).
Examples for IM servicesYahoo Messenger, Google talk, MSN,
Meebo, Trillion
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IM for libraries• Chat reference
Reference queries are answered instantly via the IM when the librarian is online.
• See how librarykvpattom did it.
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Text Messaging (SMS)
• ShortMessage Service• Mobile to mobile
Library Applications For sending reminders and information
alerts(Library news).
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Digital Reference
• Digital reference service are where patrons can communicate with library personnel via chat, SMS or e-mail/web form. It's no longer necessary to visit the library in person in order .
ExampleBiblioteksvar (Norway)
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Podcasting and Vodcasting
• Podcasting is similar in nature to RSS, it allows users to subsribe to a set of audio feeds from syndicated website contents.
• Eg: last.fm
• Vodcasting is the online delivery of video on demand (VOD)via RSS attachments.
• Eg: YouTube
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Library applications
• Lectures, tours, how-to-guides, book and movie reviews.
• To illustrate what the library has done and to attract the community to attend future programmes.
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• Twitter is a free social networking and micro-blogging service that allows its users to send updates (otherwise known as tweets) which are text-based posts of up to 140 characters in length.
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Library applications
• Information alert service to customers though twitter.
• Information about new books, exhibitions,activities or programmes can be send to customers using twitter.
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Blog, Blogging, BloggerBlogosphere, Biblioblogoshere
Library BlogsHow to launch and maintain a
library Blog?
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History
NCSA's What's New page from back in June 1993 is credited as being one of the earliest blogs. In the library sphere, Jenny Levine's Librarians' Site du Jour is considered the first original library blog.
(Fichter, 2003)
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Defining a Blog
A blog is a frequently updated website consisting of dated entries arranged in reverse chronological order so the most recent post appears first.
-Routedge Encyclopaedia of Narrative Theory,2005
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Weblog to Blog
• The term weblog was coined by John Barger in 1997.
• The first webblogs were called "on-line diaries".
• The term shortened to Blog in two years(1999).
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Google takes all ,• Blog, the easiest way to set up a webpage
on the internet was incorporated by Blogger in 1999.
• Blogger was bought out by Google in 2003.
• Since then a number of other companies have been specializing in blogs and blog-like products. Eg:Wordpress,Typepad,MS Spaces,Livejournal.
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Blogosphere
The Blogosphere is the collective community of all blogs.
Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked.
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How big is the Blogoshere?
According to Technorati, the leading search tool and authority of blogs, as stated in its State of the Blogosphere Report 2008, there are more than133 million blogs currently in the blogosphere with a regular updation of 900,000 posts per day.
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Technorati , State of the Blogoshere Report, 2008S. L. FAISAL [email protected]
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U.S. Bloggers European Bloggers Asian Bloggers (N=550) (N=350) (N=173) Male 57% 73% 73%Age 18-34 years old 42% 48% 73%35+ 58% 52% 27%Single 26% 31% 57%Employed full-time 56% 53% 45%Household income >$75,000 51% 34% 9%College graduate 74% 67% 69%Average blogging tenure (months) 35 33 30Median Annual Investment $80 $15 $30Median Annual Revenue $200 $200 $120% Blogs with advertising 52% 50% 60%Average Monthly Unique Visitors 18,000 24,000 26,000
Demographics
Technorati, State of the Blogosphere Report 2008S. L. FAISAL [email protected]
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Challenge
The future of libraries depends on how well we meet the needs of today's young adults ,
who are far more tech-fluent than most librarians.
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Opportunity• More and more library users are going
digital.• Thay have been utilizing new media
technologies(Blogs, wikis, IM,social networks,etc.) in their day to day life.
• Librarians are in a better position who can understand and incorporate these technologies in their profession.
S. L. FAISAL [email protected]
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New technologies allow libraries to provide a better service to users by offering simple
access to what they want, when they want it and how they want it.
S. L. FAISAL [email protected]
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Now think about Blogs again..• Which is easy to create• Cheap (free)• Easy to maintain• Don't need any HTML skills or technical
background.• Can be produced by one author or many.• Updation is possible at any time-hourly,
daily, weekly or monthly.
S. L. FAISAL [email protected]
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Creating a blog for your library is a free, easy and fast way for you to communicate
information to your users and provide a medium for them to share their ideas or
suggestions in service development.
S. L. FAISAL [email protected]
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a library and information service
As a feedback and evaluation tool
Application of blogs in Libraries
-As a library and information service-As a feedback and an evaluation tool-As an interactive communication medium-As a collaborative learning platform-As a professional development tool
S. L. FAISAL [email protected]
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An Indian ExperienceLibrary Blogs of Kendriya Vidyalaya Pattom
Thiruvananthapuram Kerala
Library @ KVPattom (http://librarykvpattom.wordpress.com)LibZine (http://libzine.wordpress.com)Homeworks and Assignments Online
http://homeworksonline.wordpress.com
S. L. FAISAL [email protected]
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A quick look at KV Pattom Library blog
• Started in September 2007• Platform: Wordpress• More than 2,35000 visitors till date• Current hits/day: >1700• More than 400 comments, 250 e-mails• More than 350 posts• Enlisted in many national and international
Library website/Blog directories.S. L. FAISAL [email protected]
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A quick look at LibZine• Launched in January 2008.• Aims to foster the creative talents of
students and teachers by giving them an opportunity to publish their works online.
• More than 16,000 visitors till date.• Contains poems, short stories, articles,
book reviews, paintings, cartoons, write-ups, etc
• Contributions are received through • E-mail.
S. L. FAISAL [email protected]
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A quick look at “Homeworksonline”
• Launched in September 2008• Aims to help the students to access their
class home works online (at home).• Class and subject-wise homeworks are
given.• E-mail links to all the teachers in the school.• Information about examinations and links to
curriculum information sources are given.• More than 24,000 hits till date.
S. L. FAISAL [email protected]
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Blogs as a library service• List of new books,periodicals or
multimedia as they added to the collection.• Review new titles and link them to relevant
web sites.• Readers can interact with the reviews by
posting comments and opinions.• Online book discussion, links to author
websites.• Promote library services and resources
in order to draw people into the library.
S. L. FAISAL [email protected]
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S. L. FAISAL [email protected]
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Using blogs as a library promotional tool to inform clients of changes and additions to library services and collections, and of news and current events.
Blogs as an information service
S. L. FAISAL [email protected]
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More..• School Library Media Programme• Online catalogue• Library Statistics• Library Resources• “Download” section with e-books, question
papers, study materials, syllabi, etc.• Website of the week• Online web evaluation tools• Literary videos, Fan clubs,Reader's Club• Library jokes, cartoons, etc
S. L. FAISAL [email protected]
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Blogs as a feedback and an evaluation tool
• Blogs encourage valuable feedback from readers via the comments link.
• The users can provide information about the library experiences and guide librarians to improve the future of the library.
• Polls can be conducted.• Feedback from the users by asking
questions in a space they feel safe enough to express themselves.
S. L. FAISAL [email protected]
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Blogs as interactive communication media
• Blogs open-up channels for real-time or instant interactions between the librarian and the user.
• Instant messaging (IM) software (eg. Meebo) helps to start a chat reference service.
• E-mail reference and comment responses also enrich the librarian-user interaction.
S. L. FAISAL [email protected]
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Blogs as a collaborative learning tool
• Blogs can be used for collaborative class works and online learning.
• Students can freely interacts with the teachers at their own space and time and clear doubts.
• Participatory and collaborative learning improve the academic achivement of the students.
S. L. FAISAL [email protected]
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Blogs as a professional awareness tool
• Used as current awareness and professional aids.
• Helps librarians to to stay ahead of changes in technology and in the library profession.
Examples:webjunction, librarystuff,researchbuzz
S. L. FAISAL [email protected]
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What will make your library blog a hit ?
The success of a library blog depends on many factors. They are,Regular updation: the heart of the matterCompact and concise posts: go with relevance and readabilityUser friendly and attractive design: template selection is importantLive links: check it regularly
S. L. FAISAL [email protected]
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Intelligent tagging of the contents: attracts search enginesReply comments and e-mails: instantly if neededConnect to other blogs and websites: link from your institution's website is a mustAwareness of the existence of the blog: publicize it at any cost
S. L. FAISAL [email protected]
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How to start a Blog?• The main blogging programmes are
Blogger (free)Wordpress(free and paid versions)Livejournal(free and paid)Typepad(trial and paid)
To learn about blogs is to dive in and start one.
S. L. FAISAL [email protected]
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Why a Library blog ?
• Cheap or free to produce;• do not require proprietary software to be
installed;• do not require specialist computer skills;• content can be updated and disseminated easily;• readers can get instant notification of new posts
using RSS; and• comments can be posted by anyone, producing
a dialogue between readers and writers.
S. L. FAISAL [email protected]
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Let's conclude..Web 2.0 provides the platform on which a library can pursue for its excellence by effectively utilizing these technologies. The application of blogs and other new media tools helps the library professional to serve the stake holders better and re construct his/her image as a well equipped, pro active, conversant and human entity.
S. L. FAISAL [email protected]
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The new era libraries are the centres of interactive communication and collaborative learning where the users create content. The new technologies should be harnessed relentlessly for the betterment of the users and to reach them where they are. The future of libraries lies there.
S. L. FAISAL [email protected]
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A Librarian's 2.0 ManifestoS. L. FAISAL [email protected]
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Urls of the blogs referred
• http://librarykvpattom.wordpress.com• http://libzine.wordpress.com• http://homeworksonline.wordpress.com• http://librarynext.wordpress.com• http://librarystuff.net• http://schoollibrarylearning2.blogspot.com• http://librarian.net• http://philbradley.typepad.com
S. L. FAISAL [email protected]
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• http://librarianinblack.typepad.com• http://www.theshiftedlibrarian.com• http://bookbreak.blogspot.com • http://loc.gov/blog• http://wordpress.com• http://blogger.com• http://www.typepad.com• http://www.livejournal.com
S. L. FAISAL [email protected]
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ReferenceAtwar-Singer, Meg & Sherril, Kate (2007), Social software, Web 2.0, Library 2.0 & You: A practical guide for using technology @ your library, Indiana Librarian, 26(3).
Boyd, D.M., & Ellison, N.B.(2007), Social Network sites: Definition, History and Scholorship, Computer Mediated Communication, 13(1), p.210-230.
http://plcmcl2-things.blogspot.com
Cohen, S.(2003), Keeping current: Advanced internet strategies to meet librarian and patron needs, Chicago , American Library Association.
Fichter, Darlene (2003), Why and how to use blogs to promote your library's services,Marketing LibraryServices, http://www.infotoday.com/mls/nov03/fichter.shtml#1
Foo, Schubert & Ng, Judy (2008), Library 2.0, Libraries and Library School,
http://www.valaconf.org.au
Fox, Megan (2007), New Technologies in Libraries . http://web.simmons.edu/~fox
S. L. FAISAL [email protected]
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Harris, C.(2005), School Library 2.0: say good-bye to your mother's school library. School Library Journal, http://www.schoollibraryjurnal.com/article/CA6330755.html
O'Dochartaigh, Niall(2007), Internet Research skills, London, Sage
O’Reilly, T. (2005), Web 2.0: Compact definition.
http://radar.oreilly.com/archives/2005/10/web-20-compact-definition.html
Maness, J. M.(2006), Library 2.0 Theory: Web 2.0 and its implication for libraries. http://www.webology.ir/2006/v3n2/a25.html
Nslund, Jo-Anne & Giustini, Dean (2008), Towards School Library 2.0: An intoduction to Social software tools for teacher librarians, School Libraries Worldwide,14(2), 55-67.
Solomon, G., & Schrum L. (2007), Web 2.0: New Tools, New Schools. Eugene, Oregon: International Society for Technology in Education.
Technorati, State of the Blogosphere 2008 Report, http://www.technorati.com
(accessed on 02/01/2009).
S. L. FAISAL [email protected]