Marketing in the 2.0 :: Libraries and the Cluetrain
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Transcript of Marketing in the 2.0 :: Libraries and the Cluetrain
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Marketing in the 2.0exposure :: community :: freedom
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Thesis 1Markets are conversations.
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Thesis 3Conversations among human beings sound human. They are conducted in a human voice.
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+ ( or ) =
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Thesis 4• Whether delivering information,
opinions, perspectives, dissenting arguments or humorous asides,
the human voice is typically open, natural, uncontrived.
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Thesis 6The Internet is enabling
conversations among human beings that were simply not
possible in the era of mass media.
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Thesis 7Hyperlinks subvert hierarchy
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Thesis 11People in networked markets
have figured out that they get far better information and support
from one another than from vendors.
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Thesis 17Companies that assume online markets are the same markets
that used to watch their ads on television are kidding themselves.
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Thesis 41Companies make a religion of security, but this is largely a red herring. Most are protecting less
against competitors than against their own market and workforce.
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ThankYou
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Cheap Commercial Plug
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www.libraryblogging.com
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Jason Griffey
✦Pattern Recognition✦http://www.jasongriffey.net/wp
✦[email protected]✦AIM: utcrefJason✦http://www.twitter.com/griffey✦http://delicious.com/griffey/tennshare08/
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Head of Library Information TechnologyUniversity of Tennessee at Chattanooga