Reaching Out To The MEDIA - Step Up For Students · MEDIA Reaching Out To The Use the Step Up For...
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MEDIA Reaching Out To The Use the Step Up For Students media outreach strategy supplied to drive awareness of your school. Pay special aenon to key dates such as open house, graduaon, etc for coverage ideas Publicize field trip opportunies by inving the media. Send a press release showcasing partnership with community locaon. Example: Field trip to science center/museum. High- light what students are learning outside of the school If you are already using social media be sure to highlight your open houses and other community events and important messages that need to get out in a mely manner Reach out to media outlets for PSA opportunies such as radio, print, interviews, etc. Build relaonships with the neighborhood newspapers Consider Direct Markeng. Though costly, targeted mailings such as postcards present another opportunity to capture your audience’s aenon and promoon your school Consider wring a guest opinion piece for a newspaper If your school is a nonprofit, apply for a Google Adwords Grant. hp:// www.google.com/nonprofits/products/index.html#tab1#tab4 . . . . . .
Transcript of Reaching Out To The MEDIA - Step Up For Students · MEDIA Reaching Out To The Use the Step Up For...
MEDIAReaching Out To The
Use the Step Up For Students media outreach strategy supplied to drive awareness of your school. Pay special attention to key dates such as open house, graduation, etc for coverage ideas Publicize field trip opportunities by inviting the media. Send a press release showcasing partnership withcommunity location. Example: Field trip to science center/museum. High-light what students are learning outside of the school
If you are already using social media be sure to highlight your open houses and other community events and important messages that need to get outin a timely manner
Reach out to media outlets for PSA opportunities such as radio, print,interviews, etc. Build relationships with the neighborhood newspapers
Consider Direct Marketing. Though costly, targeted mailings such as postcards present another opportunity to capture your audience’s attentionand promotion your school
Consider writing a guest opinion piece for a newspaper
If your school is a nonprofit, apply for a Google Adwords Grant. http://www.google.com/nonprofits/products/index.html#tab1#tab4
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