Reaches Hispanic Sports Fans -...

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Reaches Hispanic Sports Fans WHEREVER THEY ARE ESPN Deportes is the only 24/7 Spanish language network dedicated to 100% sports programming. A multimedia brand that celebrates the Hispanic fan and the sports they are passionate about; ESPN Deportes properties engage fans with original content and top programming. DISTRIBUTION 4 million US Hispanic homes and growing 5 million homes by end of 2008 Available in every U.S. market FANS 84% of Spanish-speaking Hispanics consider themselves sports fans Twice as likely to be loyal to sporting event sponsors 1 Hispanic males spend nearly one hour with ESPN media every day 2 CONTENT QUALITY 70% original programming 8 of the top 10 sports on TV for Spanish speakers Mexican League Soccer MLB Action Sports NFL Award-winning studio shows SportsCenter Primera Plana Perfiles NASCAR NBA MLS UEFA Champions League Cronometro NFL Esta Noche Beisbol Esta Noche UNMATCHED MULTIMEDIA ASSETS: 1. Hispanic Sports Poll; 2. Knowledge Networks/SRI ESPN All Day, Everyday, Fall 2006

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Page 1: Reaches Hispanic Sports Fans - espndeportes.espn.comespndeportes.espn.com/2008/mediakit/ESPNDeportes... · Reaches Hispanic Sports Fans WHEREVER THEY ARE ESPN Deportes is the only

Reaches Hispanic

Sports FansWHEREVER THEY ARE

ESPN Deportes is the only 24/7 Spanish language network dedicated to 100%sports programming. A multimedia brand that celebrates the Hispanic fan andthe sports they are passionate about; ESPN Deportes properties engage fanswith original content and top programming.

DISTRIBUTION• 4 million US Hispanic homes and growing

– 5 million homes by end of 2008

• Available in every U.S. market

FANS• 84% of Spanish-speaking Hispanics consider

themselves sports fans• Twice as likely to be loyal to sporting event sponsors1

• Hispanic males spend nearly one hour with ESPNmedia every day2

CONTENT QUALITY• 70% original programming• 8 of the top 10 sports on TV for Spanish speakers

– Mexican League Soccer– MLB– Action Sports– NFL

• Award-winning studio shows– SportsCenter– Primera Plana– Perfiles

– NASCAR– NBA– MLS– UEFA Champions League

– Cronometro– NFL Esta Noche– Beisbol Esta Noche

UNMATCHEDMULTIMEDIAASSETS:

1. Hispanic Sports Poll; 2. Knowledge Networks/SRI ESPN All Day, Everyday, Fall 2006

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FUERA DE JUEGOFuera de Juego is a show which uses the top international football headlines of the day to spark opinionated discussionsdesigned to give insight and context to our viewers.

FUERA DE JUEGO AIRS ON MONDAYS AT 9PM, AND ON FRIDAYS AT 7PM.HOSTED BY FERNANDO PALOMO AND MARIO KEMPES.

Soccer CoverageSCORES BIG WITH FANS YEAR ROUND

FUTBOL PICANTEFútbol Picante is a one-hour roundtable show focused on Mexican Soccer, which uses highlights and opinion discussionsdesigned to entertain, and inform our viewers. The show also seeks to bring the thoughts and views of the biggest namesin Mexican Soccer to viewers through interviews with players, coaches and other prominent figures in studio and onlocation.

FUTBOL PICANTE AIRS SEVEN NIGHTS A WEEK.

MEXICAN LEAGUEESPN Deportes will air LIVE Mexican League Soccer games every matchdate over the Apertura and Clausura seasons,totaling 34 games. In the Apertura (August – November) there will be 11 primetime Friday games, two primetimeWednesday games and four games on Saturday afternoon. The Friday game is the only game played that day, and boththe Wednesday and Friday games will most likely air ONLY on Deportes in the US.

2008 EURO CUPFirst played in 1958, The UEFA European Football Championship is now a global television event — second only to theFIFA World Cup. Competition is among Europe’s national teams (field up to 48). The 2008 Euro will take place fromJune 7 – 29 and all games will air on ESPN Deportes the exclusive Spanish carrier.

UEFA CHAMPIONS LEAGUEUEFA (Union of European Football Associations) is the governing body for Soccer throughout Europe. The ChampionsLeague is the most prestigious club championship on the continent, only 32 top-ranked teams across all the biggestEuropean Leagues qualify. ESPN Deportes will air over 90 leagues games (60 exclusive) and is the exclusive Spanishcarrier.UEFA Champions League Magazine is a weekly half-hour program provided by UEFA and UEFA Champions LeagueHighlights, a one-hour program following each round that will be produced by ESPN and hosted by Jose Hernandez withthe best highlights from the match-day.

MAJOR LEAGUE SOCCERThe premiere pro soccer league in the US comes to ESPN Deportes. During the regular season ESPN Deportes will air aThursday night game of the week. This game will air exclusively in Spanish on ESPN Deportes and simulcast with ESPN2.