2019 SidelinesMediaKit INTER v2 · such as Barnes & Noble, Dover Saddlery and other local tack...
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Media Kit This Issue! Profile Editorial calendar where to find sidelines who reads sidelines? display ad rates mechanical specs online ad rates contacts Photo by Kristin Lee Photography www.kristinleephotography.com
Transcript of 2019 SidelinesMediaKit INTER v2 · such as Barnes & Noble, Dover Saddlery and other local tack...
Media Kit
This Issue!Profile
Editorial calendar
where to find sidelines
who reads sidelines?
display ad rates
mechanical specs
online ad rates
contacts
Photo by Kristin Lee Photographywww.kristinleephotography.com
Sidelines Magazine understands what it is that makes the horse world exciting: the individuals and stories behind the scoreboards. It’s to the people of the horse world that Sidelines, celebrating its 30th year, continues to be dedicated, exploring all facets and disciplines of the equestrian world.
With each issue, Sidelines brings award-winning stories ranging from inspirational up-and-comers to behind-the-scenes with top professionals to real-life visits with celebrity equestrians. �e Show Time pages goes beyond the scores at top shows with engaging picture collages, while the Ingate column keeps readers up-to-date on social happenings and upcoming events. Regular columnists covering a range of topics give readers the chance to have their questions answered and a monthly charity feature shines the spotlight on worthy causes.
Print circulation of Sidelines includes paid subscriptions, major horse shows and events, nationwide book stores such as Barnes & Noble, Dover Saddlery and other local tack stores, totaling 20,000 across North America. Additionally, Sidelines reaches fans through an ever-growing online presence. �e entire magazine is available for free via web browser or through mobile apps for Apple, Android and Kindle users. �e number of followers on Facebook and Twitter increases every week, allowing Sidelines to reach even the busiest of equestrians.
Sidelines isn’t just for competitors: it’s for trainers, owners, breeders, hobbyists, parents of horse-crazy kids and more — anyone with an interest in the equestrian lifestyle. No matter where they’re from or what their involvement, Sidelines serves to connect and inspire readers by placing them just there: on the sidelines of and involved in the fascinating horse world.
Profile
Photo by Isabel J. Kurek
Beautifully done!
Absolutely stunning!
Beautiful magazine!
Stunning!
Absolutely gorgeous!
Love this!
Awesome!
Editorial CalendarJanuary • Winter CircuitsDistribution includes: AETA Trade Show, PA; Atlanta Winter Classic, GA; Chagrin Valley Farm, OH; Coverage in Wellington, Florida; *HITS Ocala, FL; *Houston Dressage, TX; LA Winter Dressage, CA; Ledges Winter, IL; *Old Salem Farm, NY; *Triangle Farm, NC; and many more.
february • Winter CircuitsDistribution includes: Country Heir Horse Show, OH; *Gold Coast, CA; *Great Southwest Winter Series, TX; *HITS in Florida, Arizona, California and Florida; *Old Salem, NY; *Palm Beach Masters World Cup, FL; Progressive Show Jumping, SC; *The Ridge at Wellington, FL; Triangle Farms, NC; Venice Equestrian Tour, FL; World Equestrian Winter Classic, OH; and many more.
march • Winter CircuitsDistribution includes: *Atlanta Spring Classic, GA; *Blenheim Spring Classic, CA; *Central California CA; *Dressage Classic, TX; Fox Lea Farm, FL; *Gulf Coast Classic, MS; *HITS in Arizona, California and Florida; *Pin Oak Charity, TX; *Santa Barbara Sunshine Classic, CA; *The Ridge at Wellington, FL; World Equestrian Winter Classic, OH; and many more.
april • Spring CircuitsDistribution includes: Flintridge Horse Show, CA; Camden Spring Classic, SC; Fox Lea, FL; *HITS Culpeper, VA; *Jacksonville Spring, FL; *LA Equestrian Festival, CA; *National Reining Breeders Classic, TX; *The Kentucky Three-Day Event, KY; World Equestrian Winter Classic, OH; and many more.
may • Spring CircuitsDistribution includes: *Central California Memorial Day Classic, CA; *Devon Horse Show, PA; *Fiesta Classic USEF National, TX; *HITS on the Hudson, NY; Jersey Fresh, NJ; Kentucky Spring Horse Shows, KY; *Old Salem, NY; Spring Classic Series, IL; *Triangle Farms, NC; and many more.
june • Summer CircuitsDistribution includes: *Atlanta Summer Classic, GA; *Bay Area Summer Festival, CA; *Blenheim June Classic, CA; Fox Lea Farm, FL; *Golden Gate Classic, CA; *HITS, IL; *HITS on the Hudson, NY; *Houston Dressage Society, TX; *Lake Placid, NY; *Old Salem Horse Show, NY; *Princeton Show Jumping, NJ; and many more.
july • Summer CircuitsDistribution includes: Brownland Farm Summer, TN; *Charleston Summer Classic, SC; Delaware Valley Horsemen’s, NJ; *GHHJA Classic Show, TX; *Gold Coast July, CA; *Great Lakes Equestrian Festival, MI; Great Meadow International Eventing, VA; *HITS in Culpeper, VA, and Crete, IL and HITS on the Hudson, NY; *Princeton Show Jumping, NJ; *The Ridge at Riverview, NJ; *Vermont Summer Festival, VT; and many more.
august • Summer CircuitsDistribution includes: Aiken Highfields, SC; *Blenheim Summer Classic, CA; Fox Lea Farm, FL; GHHJA, TX; *Great Lakes Equestrian Festival, MI; Great Meadow Shows, VA; *HITS Culpeper and Crete, IL; *Houston Dressage; TX; *Menlo Charity Horse Show, CA; *Princeton Show Jumping, NJ; *Showpark Summer Classic, CA; *The Hampton Classic, NY; *USEF Pony Finals, KY; *Vermont Summer Festival, VT; World Equestrian Summer Series, OH; and many more.
september • Fall and Indoor CircuitsDistribution includes: *American Gold Cup, NY; *Blenheim Fall Tournament, CA; Brownland Farm, TN; *Colorado Fall Classic, CO; *Devon Horse Show, PA; *Dressage at Devon, PA; Great American Insurance, CA and NY; Great Meadows, VA; *HITS in Culpeper, VA, and Crete, IL and HITS on the Hudson, NY; *Southwest Showdown USEF National, TX: *The Ridge at Riverview, NJ; Tinicum Polo Club, PA; and many more.
october • Fall and Indoor CircuitsDistribution includes: *Britannia Farm USEF National, TX; Brownland Farm Autumn Classic, TN; *Del Mar International Horse Show, CA; *Fair Hill International CCI, MD; Fox Lea Farm, FL; *PA National Horse Show, PA; *Princeton Show Jumping, NJ; *Verduga Hills, CA; *Washington International Horse Show, Washington, D.C.; and many more.
november • Holiday Gift GuideDistribution includes: *Britannia Farm USEF National, TX; Brownland Farm Autumn Classic, TN; *Del Mar International Horse Show, CA; *Fair Hill International CCI, MD; Fox Lea Farm, FL; *PA National Horse Show, PA; *Princeton Show Jumping, NJ; *Verduga Hills, CA; *Washington International Horse Show, Washington, D.C.; and many more.
december • Hot HorsemenDistribution includes: *Fox Lea Farm, FL; *HITS Ocala, FL; *Triangle Farms, NC; and many more.
* Sidelines Magazine is a media partner with these shows** All horseshows receive boxes of Sidelines which are distributed free throughout the show grounds — giving advertisers a bonus as horse show participants plus subscribers have access to read and view ads. Sidelines is also distributed throughout Tryon, NC, and Wellington, FL, all year long.Sidelines is also sold in all Dover Tack Stores, independent tack stores and at Barnes and Noble
• Subject to change at the Editors’ Discretion •
shows where sidelines is presentSHOW Discipline City State SHOW Discipline City State
HJ=Hunter/Jumper DG=Dressage EV=Eventing DR=Driving WS=Western AL=All Breed EN=Endurance PO=Polo PC=Pony Club
AETA AL The Oaks PA
American Gold Cup HJ North Salem NY
Atlanta Winter Classic HJ Alpharetta GA
Azteca Polo Club/BorderCircuit Arena Amateur Cup PO Phoenix AZ
Barracks HJ Charlottesville VA
Blenheim - Del Mar HJ Del Mar CA
Blenheim - San Juan Capistrano HJ San Juan, Capistrano CA
Brownland Farm HJ Franklin TN
Broxton Bridge Plantation EN Ehrhardt SC
Bucks Co. Horse Park Horse Trials EV Revere PA
Capital Challenge HJ Upper Marlboro MD
Carousel Connection Longwood Farm DS Ocala FL
Central California HJ Paso Robles CA
Central Florida Arabian Classic DS New Smyrna Beach FL
Chagrin Valley Farm HJ Chagrin Falls OH
Chicago Hunter Derby HJ Antioch IL
Classic Company - Charleston HJ Charleston SC
Classic Company - Conyers HJ Conyers VA
Classic Company - Gulfport HJ Gulfport MS
Classic Company - Jacksonville HJ Jacksonville FL
Classic Company - Pensacola HJ Pensacola FL
Country Heir Horse Show HJ Wilmington OH
CSDEA Dressage Festivaland Championship DS Lake Elmo MN
December Hunter Classic HJ Owings Mills MD
Delaware Valley Horsemen’s Assoc. HJ, DG, WS, DR Sergeantsville NJ
Desert Classic DS Scottsdale CA
Devon Horse Show HJ, AL Devon PA
Dressage at Devon DS Devon PA
Dressage at Dunmovin DS West Chester PA
Dressage at the Gaits DS Hollister CA
Dressage on the First Coast DS Jacksonville FL
Dressage Under the Oaks DS Weirsdale FL
Duncraven Farm HJ Titusville NJ
East Coast Open PO Greenwich CT
Eastern Circuit Officer’s Cup PO Middleburg VA
Emerald Classic HJ Katy TX
Fair Hill International CCI EV Elkton MD
Fall Dressage Concours I & II DS Venice FL
Fox Lea Farm HJ Venice FL
Franktown Meadow HJ, DS Carson City NV
Full Gallop Farm EV Aiken SC
GMHA Festival of Eventing EV S Woodstock VT
Great American Ins. Group Region 3 DS Wellington FL
Great American Ins. Group Region 7 DS Rancho Murieta CA
Great American Ins. Group Region 9 DS Katy TX
Great American Ins. Group USDF Finals DS Lexington KY
Great American Insurance Group/US Dressage Federation Region 4Dressage ChampionshipsLicensed by USEF and Open Show DS Cumming IA
Great Lakes Equestrian Festival HJ Williamsburg MI
Great Meadow Shows PO, EV, HJ The Plaines VA
Great Plains Dressage Open& Championship Show DS Stillwater OK
Great SW Equestrian Center - Katy H/J Katy TX
HITS - Crete HJ Crete IL
HITS - Culpeper HJ Culpeper VA
HITS - Ocala HJ Ocala FL
HITS - Saugerties HJ Saugerties NY
HITS - Thermal HJ Thermal CA
HITS - Tucson HJ Tucson AZ
IHSA National Championships HJ, WS Lexington KY
Indian Springs Endurance, January EV Las Crues NM
International Gold Cup HJ The Plains VA
Jacksonville Equestrian Center All Jacksonville FL
Jersey Fresh EV Allentown NJ
KDA Fall Classic I & II HJ Lexington KY
KDA Schooling Show DS Prospect KY
KDA Year End Awards Banquet DS Lexington KY
KMSHA Spring Show Breed Lexington KY
Lake Placid HJ Lake Placid NY
Land Rover Kentucky Three-Day Event EV Lexington KY
Langer - Burbank HJ Burbank CA
Langer - Parker HJ Parker CO
Langer - Sylmar HJ Sylmar CA
Langer - Woodside HJ Woodside CA
Los Angeles Winter Dressage DS Burbank CA
Manchester & The Mountains Tues. HJ East Dorset VT
Maydaze Horse Trials EV Lexington KY
Menlo Charity Horse Show Charity Atherton CA
Mid-Winter Dressage Fair DS Burbank CA
Midsouth Pony Club Rallyand Horse Trials PC, EV Lexington KY
Midwest Indoors November II HJ Wilmington OH
Minnesota Fall Harvest HJ St. Paul MN
Monmouth at the Team HJ Gladstone NJ
National Arena Amateur Cup/Orange County PC PO Coto De Coza CA
National Horse Show HJ Lexington KY
National Reining Horse Association Futurity HJ Oklahoma City OK
National Sporting Library & Museum Annual Polo Classic PO The Plaines VA
New England Equitation Championship HJ, WS Springfield MA
New Jersey Horse Park AL Allentown NJ
North Shore Equestrian Center HJ Greenvale NY
Old Salem Farm HJ North Salem NY
Omaha World Cup DG Omaha NB
Ox Ridge HJ Darien CT
PA National Horse Show HJ Harrisburg PA
Palm Beach Masters World Cup HJ Wellington FL
Paradise Farm Horse Trials EV Aiken SC
Paul Frazer Memorial Combined Test & Dressage Competition DG Lexington KY
Pennsylvania Hunt Cup SC Unionville PA
Pin Oak I HJ Katy TX
Princeton Show Jumping HJ Princeton NJ
Progressive Show Jumping - Aiken HJ Aiken SC
Progressive Show Jumping -Camden HJ Camden SC
Queenie Productions HJ Lake St. Louis MO
Radnor Hunt Horse Trials HJ Malvern PA
Raleigh Indoors Holiday Classic HJ Raleigh NC
Rocking Horse Winter HJ Altoona FL
Rocking Horse Winter Horse Trials EV Altoona FL
Rocky Mountain Royal West HJ Calgary, Alberta CAN
Saratoga Springs HJ Saratoga Springs NY
Scenic Spruce Creek Preserve EN New Smyrna Beach FL
SFHJA Annual Charity HJ Wellington FL
Showplace Jumping - Roscoe HJ Roscoe IL
Snowball Series Mounted Games EV Lexington KY
Snowbird Dressage DG Lexington KY
Southbound Show Management - Waco HJ Waco TX
Southbound Show Management - Katy HJ Katy TX
Southbound ShowManagement - Tyler HJ Tyler TX
Southeast Maclay RegionalsFall Classic HJ Tampa FL
Split Rock Jumping Tour HJ Lexington KY
Spring Bay Horse Trials EV Lexington KY
Springtime in Dixie HJ Germantown TN
Spruce Meadows Masters HJ Calgary/Alberta CAN
Swan Lake HJ Littlestown PA
SYH Holiday Western Dressage DG Ocala FL
TN H/J Classic (W TN HJ Assoc.) HJ Germantown TN
Texas Rose Dressage Classic DG Tyler TX
Thanksgiving HJ Waco TX
The Camelot Classic HJ Santa Barbara CA
The Hampton Classic HS HJ Bridgehampton NY
The Las Vegas National, CSI3* - W HJ Las Vegas NV
The Ridge at Riverview HJ Asbury NJ
The Ridge at Wellington HJ Wellington FL
The Summer Event EV Woodside CA
Three Lakes EV Groveland FL
Tinicum Park Polo PO Erwinna PA
Triangle Farm - Raeford HJ Raeford NC
Triangle Farm - Raleigh HJ Raleigh NC
Triangle Farm - Williamston HJ Williamston NC
Tucson Dressage Club Winter Heat DG Tucson AZ
Twice as Nice Dressage DG Newberry FL
Upperville HJ Upperville VA
US Mounted Games Assoc. EV Lexington KY
USEF Pony Finals HJ Lexington KY
USPC Festival 2017 EV Lexington KY
Vermont Summer Festival HJ East Dorset VT
Vero Beach Polo PO Vero Beach FL
Washington Regional Horse Show HJ Upper Marlboro MD
Washington International Horse Show HJ Washington DC
West Palms Event Management - Burbank HJ Burbank CA
West Palms EventManagement - Del Mar HJ Del Mar CA
West Palms EventManagement - Flintridge HJ Flintridge CA
West Palms EventManagement - La Canada Flintridge HJ La Canada Flintridge CA
West Palms EventManagement - Paso Robles HJ Paso Robles CA
West Palms EventManagement - Rancho Murieta HJ Rancho Murieta CA
West Palms EventManagement - Santa Barbara HJ Santa Barbara CA
West TN Harvest Time HJ Germantown TN
Wilmington Winter Horse Show HJ Wilmington OH
World Cup Finals HJ Omaha NE
World Equestrian Center HJ Wilmington OH
shows where sidelines is presentSHOW Discipline City State SHOW Discipline City State
HJ=Hunter/Jumper DG=Dressage EV=Eventing DR=Driving WS=Western AL=All Breed EN=Endurance PO=Polo PC=Pony Club SC=Steeplechase
AETA AL The Oaks PA
American Gold Cup HJ North Salem NY
Atlanta Winter Classic HJ Alpharetta GA
Azteca Polo Club/BorderCircuit Arena Amateur Cup PO Phoenix AZ
Barracks HJ Charlottesville VA
Blenheim - Del Mar HJ Del Mar CA
Blenheim - San Juan Capistrano HJ San Juan, Capistrano CA
Brownland Farm HJ Franklin TN
Broxton Bridge Plantation EN Ehrhardt SC
Bucks Co. Horse Park Horse Trials EV Revere PA
Capital Challenge HJ Upper Marlboro MD
Carousel Connection Longwood Farm DS Ocala FL
Central California HJ Paso Robles CA
Central Florida Arabian Classic DS New Smyrna Beach FL
Chagrin Valley Farm HJ Chagrin Falls OH
Chicago Hunter Derby HJ Antioch IL
Classic Company - Charleston HJ Charleston SC
Classic Company - Conyers HJ Conyers VA
Classic Company - Gulfport HJ Gulfport MS
Classic Company - Jacksonville HJ Jacksonville FL
Classic Company - Pensacola HJ Pensacola FL
Country Heir Horse Show HJ Wilmington OH
CSDEA Dressage Festivaland Championship DS Lake Elmo MN
December Hunter Classic HJ Owings Mills MD
Delaware Valley Horsemen’s Assoc. HJ, DG, WS, DR Sergeantsville NJ
Desert Classic DS Scottsdale CA
Devon Horse Show HJ, AL Devon PA
Dressage at Devon DS Devon PA
Dressage at Dunmovin DS West Chester PA
Dressage at the Gaits DS Hollister CA
Dressage on the First Coast DS Jacksonville FL
Dressage Under the Oaks DS Weirsdale FL
Duncraven Farm HJ Titusville NJ
East Coast Open PO Greenwich CT
Eastern Circuit Officer’s Cup PO Middleburg VA
Emerald Classic HJ Katy TX
Fair Hill International CCI EV Elkton MD
Fall Dressage Concours I & II DS Venice FL
Fox Lea Farm HJ Venice FL
Franktown Meadow HJ, DS Carson City NV
Full Gallop Farm EV Aiken SC
GMHA Festival of Eventing EV S Woodstock VT
Great American Ins. Group Region 3 DS Wellington FL
Great American Ins. Group Region 7 DS Rancho Murieta CA
Great American Ins. Group Region 9 DS Katy TX
Great American Ins. Group USDF Finals DS Lexington KY
Great American Insurance Group/US Dressage Federation Region 4Dressage ChampionshipsLicensed by USEF and Open Show DS Cumming IA
Great Lakes Equestrian Festival HJ Williamsburg MI
Great Meadow Shows PO, EV, HJ The Plaines VA
Great Plains Dressage Open& Championship Show DS Stillwater OK
Great SW Equestrian Center - Katy H/J Katy TX
HITS - Crete HJ Crete IL
HITS - Culpeper HJ Culpeper VA
HITS - Ocala HJ Ocala FL
HITS - Saugerties HJ Saugerties NY
HITS - Thermal HJ Thermal CA
HITS - Tucson HJ Tucson AZ
IHSA National Championships HJ, WS Lexington KY
Indian Springs Endurance, January EV Las Crues NM
International Gold Cup HJ The Plains VA
Jacksonville Equestrian Center All Jacksonville FL
Jersey Fresh EV Allentown NJ
KDA Fall Classic I & II HJ Lexington KY
KDA Schooling Show DS Prospect KY
KDA Year End Awards Banquet DS Lexington KY
KMSHA Spring Show Breed Lexington KY
Lake Placid HJ Lake Placid NY
Land Rover Kentucky Three-Day Event EV Lexington KY
Langer - Burbank HJ Burbank CA
Langer - Parker HJ Parker CO
Langer - Sylmar HJ Sylmar CA
Langer - Woodside HJ Woodside CA
Los Angeles Winter Dressage DS Burbank CA
Manchester & The Mountains Tues. HJ East Dorset VT
Maydaze Horse Trials EV Lexington KY
Menlo Charity Horse Show Charity Atherton CA
Mid-Winter Dressage Fair DS Burbank CA
Midsouth Pony Club Rallyand Horse Trials PC, EV Lexington KY
Midwest Indoors November II HJ Wilmington OH
Minnesota Fall Harvest HJ St. Paul MN
Monmouth at the Team HJ Gladstone NJ
National Arena Amateur Cup/Orange County PC PO Coto De Coza CA
National Horse Show HJ Lexington KY
National Reining Horse Association Futurity HJ Oklahoma City OK
National Sporting Library & Museum Annual Polo Classic PO The Plaines VA
New England Equitation Championship HJ, WS Springfield MA
New Jersey Horse Park AL Allentown NJ
North Shore Equestrian Center HJ Greenvale NY
Old Salem Farm HJ North Salem NY
Omaha World Cup DG Omaha NB
Ox Ridge HJ Darien CT
PA National Horse Show HJ Harrisburg PA
Palm Beach Masters World Cup HJ Wellington FL
Paradise Farm Horse Trials EV Aiken SC
Paul Frazer Memorial Combined Test & Dressage Competition DG Lexington KY
Pennsylvania Hunt Cup SC Unionville PA
Pin Oak I HJ Katy TX
Princeton Show Jumping HJ Princeton NJ
Progressive Show Jumping - Aiken HJ Aiken SC
Progressive Show Jumping -Camden HJ Camden SC
Queenie Productions HJ Lake St. Louis MO
Radnor Hunt Horse Trials HJ Malvern PA
Raleigh Indoors Holiday Classic HJ Raleigh NC
Rocking Horse Winter HJ Altoona FL
Rocking Horse Winter Horse Trials EV Altoona FL
Rocky Mountain Royal West HJ Calgary, Alberta CAN
Saratoga Springs HJ Saratoga Springs NY
Scenic Spruce Creek Preserve EN New Smyrna Beach FL
SFHJA Annual Charity HJ Wellington FL
Showplace Jumping - Roscoe HJ Roscoe IL
Snowball Series Mounted Games EV Lexington KY
Snowbird Dressage DG Lexington KY
Southbound Show Management - Waco HJ Waco TX
Southbound Show Management - Katy HJ Katy TX
Southbound ShowManagement - Tyler HJ Tyler TX
Southeast Maclay RegionalsFall Classic HJ Tampa FL
Split Rock Jumping Tour HJ Lexington KY
Spring Bay Horse Trials EV Lexington KY
Springtime in Dixie HJ Germantown TN
Spruce Meadows Masters HJ Calgary/Alberta CAN
Swan Lake HJ Littlestown PA
SYH Holiday Western Dressage DG Ocala FL
TN H/J Classic (W TN HJ Assoc.) HJ Germantown TN
Texas Rose Dressage Classic DG Tyler TX
Thanksgiving HJ Waco TX
The Camelot Classic HJ Santa Barbara CA
The Hampton Classic HS HJ Bridgehampton NY
The Las Vegas National, CSI3* - W HJ Las Vegas NV
The Ridge at Riverview HJ Asbury NJ
The Ridge at Wellington HJ Wellington FL
The Summer Event EV Woodside CA
Three Lakes EV Groveland FL
Tinicum Park Polo PO Erwinna PA
Triangle Farm - Raeford HJ Raeford NC
Triangle Farm - Raleigh HJ Raleigh NC
Triangle Farm - Williamston HJ Williamston NC
Tucson Dressage Club Winter Heat DG Tucson AZ
Twice as Nice Dressage DG Newberry FL
Upperville HJ Upperville VA
US Mounted Games Assoc. EV Lexington KY
USEF Pony Finals HJ Lexington KY
USPC Festival 2017 EV Lexington KY
Vermont Summer Festival HJ East Dorset VT
Vero Beach Polo PO Vero Beach FL
Washington Regional Horse Show HJ Upper Marlboro MD
Washington International Horse Show HJ Washington DC
West Palms Event Management - Burbank HJ Burbank CA
West Palms EventManagement - Del Mar HJ Del Mar CA
West Palms EventManagement - Flintridge HJ Flintridge CA
West Palms EventManagement - La Canada Flintridge HJ La Canada Flintridge CA
West Palms EventManagement - Paso Robles HJ Paso Robles CA
West Palms EventManagement - Rancho Murieta HJ Rancho Murieta CA
West Palms EventManagement - Santa Barbara HJ Santa Barbara CA
West TN Harvest Time HJ Germantown TN
Wilmington Winter Horse Show HJ Wilmington OH
World Cup Finals HJ Omaha NE
World Equestrian Center HJ Wilmington OH
Oh, this is getting ridiculous - in the places Sidelines is present - in the �nal column on the right - The Rolex Kentucky Three Day Event is now called Land Rover Kentucky Three-Day Event
Who Reads Sidelines?
How to access sidelines
• 92% Female• 60% have a household income over $100,000• 84% are home owners• 24% own 2+ homes• 78% are horse owners• 97% agree that “involvement with horses is one of the most important things in my life”• 77% have been active for over 15 years• 78% of members are owners• 70% are competitors• 80% compete in at least 1 competition per year• 37% graduated from college and 37% have a post graduate education – 74% combined• 89% donate money to non-pro�t organizations• 70% go out to dinner several times a month• 89% donate money to non-pro�t organizations
• Approx. 16,500 website visits per month• Approx. 11,500 unique visitors per month• Approx. 21,000 page views per month• Sidelines has a circulation of 20,000 monthly, primarily in the US, but also in Canada• Also available at book stores (Barnes & Noble, Chapters Canada and various independent bookstores
• 72% visit museums/galleries once a year or more• 70% go to the movies once a year or more• 59% attend professional sporting events/ games once a year or more• 76% have dogs & 52% have cats in their households• 86% are more likely to buy products/services from companies who sponsor equestrian events and provide discounts• 69% spent more than $3,000 on horse care in the past year and 34% spent over $10,000• 66% shop online for horse related products 1x a month or more• About one-third plan to purchase a saddle, car and new home/car insurance policy in next 2 years• 57% of members travel on airplanes several times per year• 42% traveled internationally 1 time per year
Subscriber Demographics
• Available at major horse shows, events as well as polo matches• Facebook, Twitter and Instagram accounts• Digital version available via computer, iPads, iPhone or Androids and the Kindle HD Fire
display aDVERTISING rates
classifiedsPrint and Online
directoriesPrint and Online
inserts
Net (No Commission)
$40 for the �rst 15 words; $1 for each additional word; $20 for photo (NO real estate photos). Prepayment required.Repeat ads:
• 10% o� for 4 consecutive issues • 15% o� for 8 consecutive issues • 20% o� for 12 consecutive issues
Equestrian Services, Farms | Barns | Trainers, Polo Clubs, Real Estate, Tack & Feed$80 per line; Max. 4-5 words / line; 12-month minimum; prepayment required.
Note that photos are not accepted in the Real Estate Directory.
Tipped-in inserts - $225 / 1,000 suppliedFree standing, local distribution only - $200 / 1,000 supplied
Polybagged full circulation - $250/1,000 supplied (weight maximums apply)Bound-In, full circulation only - 4, 8, 12, 16 pages available.
Inquire for price (size & weight maximums apply)
Ad Size 1x - 3x 4x - 7x 8x - 11x 12xFull Page $1,300 $1,235 $1,170 $1,1002/3 Page vertical $1,020 $ 970 $ 915 $ 8601/2 Page horizontal $ 735 $ 700 $ 660 $ 6251/3 Page vertical $ 655 $ 620 $ 590 $ 5401/6 Page vertical $ 445 $ 420 $ 400 $ 3752-Page spread $2,300 $2,185 $2,050 $1,9552-Page spread $2,300 $2,185 $2,050 $1,955Preferred placement is 10% per request in addition to base price
Covers 1x - 3x 4x - 7x 8x - 11x 12xBack $2,500 $2,400 $2,300 $2,100Inside Front $1,900 $1,800 $1,700 $1,600Inside Back $1,650 $1,575 $1,500 $1,425First Right-Hand Page $1,600 $1,500 $1,400 $1,300Opposite “Table of Contents” $1,600 $1,500 $1,400 $1,300Opposite “Masthead” $1,500 $1,425 $1,350 $1,275Opposite “Letters from Editor” $1,500 $1,425 $1,350 $1,275Masthead 1/3 Vertical $ 900 $ 855 $ 800 $ 770
Marketplace 1x - 6x 7x - 12x1/8 Page (horizontal) $250 $200
digital specification300 dpi resolution PDF or TIFF �le. Email to [email protected].
production chargesSidelines will layout an ad meeting the advertiser’s speci�cations at no charge. For ads requiring
special digital e�ects, logo design or high-end graphics please contact a graphic designer.
policiesSidelines will be responsible for errors appearing in ads only to the extent of correcting
the same in the next issue, in space equal to the items involved.
mechanical specificationsfor print ads
Full PageLive Area:7.875” wide x 10.375” high(Also the size of full page, non-bleed ad)
Trim Area: (page size)8.375” wide x 10.875” high
Bleed Area:8.625” wide x 11.125” high
1/3 Page Vertical2.35” wide x 9.87” high
2/3 Page Vertical4.85” wide x 9.87” high
1/2 Page Horizontal7.38” wide x 4.8” high
Masthead 1/3 Vertical2.35” wide x 9.87” high
Marketplace Ad3.5” wide x 2” high
1/6 Page Vertical2.35” wide x 4.8” high
2-Page Spread, BleedFull Bleed: 17” wide x 11.125” high
Trim Size: 16.75” wide x 10.875” high
Live Area: 16.25” wide x 10.375” high (with .5” wide area in the middle reserved for the fold)
Exclusive Banners: Top of page (728 x 90 pixels) - $400 / monthHorizontal #1 - (728 x 90 pixels) - $350 / monthHorizontal #2 - (728 x 90 pixels) - $300 / monthHorizontal #3 - (728 x 90 pixels) - $250 / monthHorizontal #4 - (728 x 90 pixels) - $200 / monthLarge (side) #1 (300 x 250 pixels) - $450 / monthLarge (side) #2 (300 x 250 pixels) - $400 / monthLarge (side) #3 (300 x 250 pixels) - $350 / monthLarge (side) #4 (300 x 250 pixels) - $300 / monthLarge (side) #5 (300 x 250 pixels) - $250 / month
Non-Exclusive Banners (up to 4 clients per position):Large (side) #1 (300 x 250 pixels) - $175 / monthLarge (side) #2 (300 x 250 pixels) - $150 / monthLarge (side) #3 (300 x 250 pixels) - $125 / monthLarge (side) #4 (300 x 250 pixels) - $100 / monthLarge (side) #5 (300 x 250 pixels) - $75 / month
Online Advertising Rates & Mechanical specifications
4 consecutive months minimum is required for all web banners.
Blog Sponsorships:$50 / month; 6-month minimum.
Social Media:Customized social media / e-mail sponsorships options available - inquire for pricing.
We accept jpg, png or gif �les.If you have a Flash .swf �le it needs to be exported as an animated gif �lewith recommended size less than 250 kb.
top of page
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Horizontal #2
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Largeside #1
Largeside #3
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publication &closing schedule 2019
Volume Cover Issue ad space close ad material close to printer issue date
3101 Jan. 2019 11/30/2018 12/4/2018 12/12/2018 12/19/20183102 Feb. 2019 1/4/2019 1/8/2019 1/16/2019 1/23/20193103 Mar. 2019 2/1/2019 2/5/2019 2/13/2019 2/20/20193104 Apr. 2019 3/1/2019 3/5/2019 3/13/2019 3/20/20193105 May 2019 3/29/2019 4/2/2019 4/10/2019 4/17/20193106 Jun. 2019 5/3/2019 5/7/2019 5/15/2019 5/22/20193107 Jul. 2019 5/31/2019 6/4/2019 6/12/2019 6/19/20193108 Aug. 2019 7/5/2019 7/9/2019 7/17/2019 7/24/20193109 Sep. 2019 8/2/2019 8/6/2019 8/14/2019 8/21/20193110 Oct. 2019 9/6/2019 9/10/2019 9/18/2019 9/25/20193111 Nov. 2019 10/4/2019 10/8/2019 10/16/2019 10/23/20193112 Dec. 2019 11/1/2019 11/5/2019 11/13/2019 11/20/20193201 Jan. 2020 11/29/2019 12/3/2019 12/11/2019 12/18/2019
ContactsPresident | Bob [email protected] Advertising Sales & Marketing [email protected] 828-575-3965Editor | Jan [email protected] 828-575-3965Accounting | Alice [email protected] Advertising Sales | Derek [email protected] 610-223-7354 Advertising Sales | Jan [email protected] 828-575-3965Advertising Sales | Jyoti [email protected] 561-635-0253Advertising Sales | Kayce [email protected] 720-988-9965Advertising Sales | Lisa [email protected] 908-310-6248Advertising Sales | Shelly [email protected] 561-797-9199Advertising Sales | Sis [email protected] 561-798-4828Classi�eds Ads Sales | Sis classi�[email protected] 561-798-4828Social Media Director | Mary [email protected] 901-258-0813Art Director/Production | Mark [email protected] Ad Design | Mark [email protected] 859-803-3293Subscriptions [email protected] 818-286-3175Distribution [email protected]
For bookkeepingP.O. Box 1311
Johns Island, SC 29457-1311
For subscriptionsP.O. Box 16525
North Hollywood, CA 91615-6525SMK118
Photos by Shelby Phillips, www.shelbyphillipsphotography.comver2019b
