REACH: Understand The Latino Audience

Marketing & Outreach to the Latino Community

By Lucy Gudiel-Hernandez

Latino Population Over 55 Million (17.4% of the

National Population) Growth Sonoma County Business & Marketing Plan

Marketing Strategies Spending power Multi-Cultural Techniques Development of Sub-markets Tailoring Content & Language

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Marketing Strategies by CAP Sonoma

Value of Trust &

Relationships

Cultural Issues

Traditionalists Demographics Spanish as primary language Mediums of communication Advertisement

Marketing to Second-Gens +

Demographics Bi-cultural approach Branding & Visibility Non-Profits Role Schools Role

Sensitivity Marketing Avoid Stereotypes Language utilized is

key! Focus on:

ValuesWantsNeeds

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GRACIAS!Muchas Gracias!

Lucy Gudiel-HernandezDirector of Operations & Development

CAP Sonoma707-544-6911

www.capsonoma.org

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REACH: Understand The Latino Audience

Marketing

Transcript of REACH: Understand The Latino Audience