How to reach your mobile audience

in 2015

Why should we care?Does mobile internet really even matter?

Let’s take a look

I guess it is a big dealNow that we have that established, let’s dive into how you can reach your mobile audience

Social is mobile!Almost purely. First, define your audience. Second, find out where they hang out. Third, create a social account in that realm and interact.

Create a mobile appMobile addicts● A typical consumer launches apps about 10 times per day on

average.● The super user category of people who launch apps 16 to 60

times per day grew 55% growth and regular users grew 23%.● A mobile addict launches apps more than 60 times per day. The

mobile addict segment grew 123% to 176 million users in March 2014.

● Some take it and hybrid it with a web app

Optimize your SEO plan

Mobile search● Based on Local Corporation and the e-tailing group research,

you need to include mobile search in your marketing plans.● 50% of smartphone owners surveyed believe search result

listings influence their purchase decisions. ● 31% of smartphone owners surveyed believe that mobile results

with local availability influence their purchase decisions.

Mobile Email PlansMobile email makes the business world go round.● 51% of worldwide email opens occur on a mobile device based

on research by ReturnPath.● Almost 75% of smartphone users both check work and personal

email on their phone according to July 2013 Deloitte research. Further, about half of those surveyed check email via a tablet.

● Mobile email delivers $7.14 in mobile email revenues per click versus $3.26 in desktop email revenues per click based on Yesmail research.

Mobile AdsMobile advertisingGlobal mobile advertising spend increased 105.0% to a total of $17.96 billion in 2013, based on eMarketer analysis. 2014 mobile advertising is expected to grow another 75.1% to $31.45 billion, almost a quarter of total digital advertising spend worldwide.

Your WebsiteWhat impression are you giving?● 86% of people that go to a website that isn’t optimized for

mobile will not go back to it on their device● Your website is the face of your company, digitally● Now is a perfect time to redo your website and truly connect

with your mobile audience

Let’s recap● Social Media● Mobile App● SEO● Email● Mobile Ads● Responsive Website

Thank you!I will answer your questions.

I will not catch socks in my mouth.

Got one for later?

ryan@hdwebpros.comjon@hdwebpros.com

www.hdwebpros.com