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Transcript of Re-defining Information Quality and Value- Add in the New Information Environment NFAIS Re-defining...
Re-defining Information Quality and Value-
Add in the New Information Environment
NFAIS
Re-defining Information Quality and Value-Add in the New Information Environment
Stephen Abram
OK, Has anything really changed in user expectations?
They’re still human. They eat, sleep, learn and work. They need
to accomplish things.
The Scary re-wiring of the Millennials and post-Millennials
Principled /
Values
More Friends More Diverse
Respect Intelligence
Optimistic /
Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented
Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
Result: Continuous Partial Attention
EverQuest
Resistance is NOT futile!
The Virtuous TriangleThe Virtuous Triangle
Where am I coming from . . .?
•All Users•Library Users
•Academic•College•Public•School (pre-K-12)•Special, i.e.
•Government•Military•Medical•Corporate
•Global•Non-users
University and CollegesSchools and Public Libraries
Card Holders
Content &e-Resources:
eGov, Programs &
Alliances
Local and Government
Partners
DE Learning &Education
FutureComponent
Community Groups
FutureComponents
CollectionsConnections &
Resources
Emerging Model for Community, Learning and Research Enterprises
Faculties Students
Researchers
Clubs Hobbyists
Credit: adapted from Rick Luce, LANL
Usability
The A frame adopted from
newspaper layout is not what works.
Eyetools
Usability TestsUsability Tests
Normative andMarket Data
Normative andMarket Data
Usability TestsUsability Tests
Normative andMarket Data
Normative andMarket Data
PersonasPersonasUsability TestsUsability Tests
Normative andMarket Data
Normative andMarket Data
PersonasPersonasUsability TestsUsability Tests
The LibraryWorld
The LibraryWorld
Normative DataNormative Data
PersonasPersonasUsability TestsUsability Tests
The LibraryWorld
The LibraryWorld
TheReal
World
TheReal
World
Content Map
Source: AISTI
WEB 2.0
It means achieving the original vision of the web in the next phase – the real transformation rather than
this past period of simple, sssllllooooowww change.
WEB 2.0 – A plethora of tools• RSS – really simple syndication• Wikis• New Programming Tools: AJAX,
API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and Tag
Clouds• Social Networking• Open access, Open Source, Open
Content
• Commentary and comments• Personalization and My
Profiles• Podcasting and MP3 files• Streaming Media – audio
and video• User-driven Reviews • Rankings & User-driven
Ratings• Instant Messaging and
Virtual Reference• Photos (e.g. Flickr, Picasa)• Socially Driven Content• Social Bookmarking
Pandora
Library 2.0
Great Expectations
The future is already here, it’s just not evenly distributed yet.
Expectations 1.0
• Search
• Retrieve
• Link
• Navigate
• Read
• . . .
6 Expectation Areas to Focus on
• Lesson level implementation
• Mandate integration (immersive workflow psychology)
• Support Edgelessness
• Seamless find (OpenURL)
• Social spin (being data-driven)
• Get beyond lists
Lesson level implementation
• Users expect your service and content to be there where and when they need it - context.
• Content services can be built at the consortia, buying group, institution, board, program, course or lesson level.
• The USER experience is at the lesson level the majority of the time and we’re at the opposite end of the user experience!
Mandate integration• What is your content service there to do?
• Does it support an information transaction (click, article delivery, e-book transfer, etc.)?
• Do you support learning, business success, community or cultural experiences, discovery, …?
• How many barriers do you put in the way?
Supporting Edgelessness
• Where is the edge of your content? (scope, language, synchronicity, asymmetry, quality delineations, etc.)
• Is that the edge the user wants?
• Is it just the edge the buyer wants?
• User expectations have changed and they don’t realize it or express it.
Support Seamless Find
• Direct access to the object
• This isn’t just the full-text ‘problem’
• OpenURL resolvers are basically ubiquitous in the academic space now.
• Rapidly moving into the school, college and public library space.
• Users expect direct access from metadata
Social spin (data-driven)• Social networks rule as the primary space
• Adept to socially driven result sets, push, display, recommendations, metadata creation (e.g. FRBR at LibraryThing), etc.
• Collect user behaviour data on a massive scale ethically.
• Users expect that you know more about them than you do. Fix that.
Get beyond lists• Lists are not the only way to display results.
• Visual displays support a wider range of learning styles
• Seek opportunities to widen the range of our results sets
• Examples are Sun Intranet, Stanford Socrates, Queen’s AquaBrowser, NCSU Endeca, etc.
6 Expectation Areas to Focus on
• Lesson level implementation
• Focus on mandate integration
• Support Edgelessness
• Seamless find (Federated / OpenURL)
• Social spin (data-driven)
• Get beyond lists
Expectations 2.0
Understands the power of the Web 2.0 opportunities
Understand the power of the Web 2.0 opportunities.Understand the power of the Web 2.0 opportunities.
Expectations 2.0
Integrates the major tools of Web 2.0 (and Library 2.0) or
‘allows’ this to happen
Expectations 2.0
Seamlessly allows for the integration of e-resources (proprietary, commercial and
free) and print formats and is container and format agnostic.
Expectations 2.0
Supports device independence and delivers to anything from laptops to
smrtphones and PDAs to iPods.
Nano Phones
Web-enabled cards…!?
Expectations 2.0
Interoperates with targeted and broad federated search and is OpenURL standard compliant
everywhere.
Expectations 2.0
Provides fewer hurdles to connecting people, technology
and information in context, including licensing issues.
Expectations 2.0
Supports non-traditional indexing, cataloguing and classification including user-driven tagging, folksonomies and user-driven
content descriptions.
Folksonomies
Tag Clouds
Tags
Expectations 2.0Embraces non-textual information and the power of pictures, moving
images, sight and sound.
Expectations 2.0Understands the ‘long tail’ and leverages the power of old and
new content.
Expectations 2.0
Sees the potential in using content sources like the Open Content
Alliance, Project Alouette, Google Book Search and OpenWorldCat.
Expectations 2.0Connects users to human expertise, expert discussions, conversations and communities of practice and
participates there as well.
Expectations 2.0
Uses and develops advanced social networks to enterprise and
community advantage.
Expectations 2.0Connects with everyone, especially
intermediaries, using their communication mode of choice – telephone, Skype, IM, SMS, e-mail,
virtual reference, etc.
Expectations 2.0Understands the wisdom of crowds and the real roles and impacts of
the blogosphere, web syndicasphere and wikisphere.
(Web 2.0 Blogs)
Expectations 2.0
Understand me - at a deep level – not just as pointers and clickers -
but by their goals and aspirations.
Expectations 2.0
2.0 means to be where the user is, when the user is there.
This is an immersion environment.
Stephen Abram, MLSVP Innovation
Cel: 416-669-4855E-mail: [email protected]
Website: http://www.sirsidynix.com Blog: Stephen’s Lighthouse
Thanks