Ron Drew

Create Your Marketing Plan

Other Presentations:Turn Networking into GetworkingLinkedIN and How To Use ItInterview Skills ..How to Improve Your ChancesIdentity Theft ..How It Happens and What To Do

Ron Drew

About Me IT Executive

SAP, Oracle, FDA, .NET, Project Management, People

Person

Board of Directors Vice Chairman 20 years Financial Institution Non-Profit $300 million Executive Committee (4 members) Finance Committee (Rates, Budget, Compliance) Employee Relations Committee (ICP, Reviews, HR) Data Processing Advisor (Systems Outsourced)

Board of Director on CBIT (Universities Computer Science

Programs)

Member Water Pollution Control Authority for Town of Fairfield

Member Computer Advisory Committee for Town of Fairfield

CDP, CSP and PMP Certified

Ron Drew

AngerAnger

Help Me!!Help Me!!

StressStress

ReliefRelief

New FriendsNew Friends

FoundationFoundation

Onboarding Plan

Get a Job Offer

Networking

Resume

Interview

Layoff/Quit/Fired

Marketing Plan

Transition 101 Model

Are you prepared to do each one of these steps?

No Plan = 2 strikes to No Plan = 2 strikes to startstart

Ron Drew

Why Do I Need A Marketing Plan

So you gave your elevator speech. Now who remembers you?Now who remembers you?

Who remembers what your target companies wherewhat your target companies where?

Networker Walks Away and Comes Back LaterNetworker Walks Away and Comes Back Later document.

If others have a Marketing Plan, you can add their targetsadd their targets to yours. Works both ways....People Helping People

Fellow Networker may get a call from a recruiter and your name may surface based on your Marketing Plan.

ResumeResume to a networker has TOO many pagesTOO many pages, would rather have one page.

Bottom line: Marketing Plan is everything about you and your goals on one page!!Bottom line: Marketing Plan is everything about you and your goals on one page!!

Ron Drew

Marketing Plan Contents

Name and Contact InformationName and Contact Information Brief Summary About YouBrief Summary About You (Like About Us on a Website)

Areas of Expertise Strengths

What You Are Looking For or Search Strategy (Dream Job) Most Recent roles or Professional ExperienceMost Recent roles or Professional Experience (Who you worked for) Education Key Achievements or Accomplishments Target CompaniesTarget Companies

Bottom line: Everything about you and which companies you want to investigate on one page!!

=Mandatory ItemsMandatory Items

Ron Drew

Marketing Plan Contents– Header and Title –

The Header is like your resumefit it on 2 lines to save space. As example:

Ronald A. Drew, CDP CSP PMP 187 Orchard Hill Lane Fairfield, CT 06824 203-613-6743 (Cell) 203-259-3680 (Home) Ron.Drew@Hotmail

The Title is your position you are looking for. As example:

SENIOR IT EXECUTIVE

Ron Drew

Marketing Plan Contents– Profile Summary –

The Profile Summary is a brief paragraph outlining who you are.

It can include your strengths, products and/or applications worked on.

It can include your area of expertise. i.e.Financial Services, CPG etc.

It is like your elevator speech rolled into a paragraphIt is like your elevator speech rolled into a paragraph. Go to www.15secondpitch.com and it will help you put together

the brief paragraph

Ron Drew

Marketing Plan Contents– What I am Looking For –

The “What I am Looking For” section tells the reader what you are looking for in your next position and NOT which companies you are interested in. Your DREAM JOB!!!

This section includes:

The role you would like to get hired for. What Industry do I want to work in. What type of company you would like to work for (not names).

Size Culture

How much travel you are willing to do. What is my geographic restrictions (if any). Etc.......

Give the reader a general idea of your “dream job”, DON’T write a Give the reader a general idea of your “dream job”, DON’T write a book!!book!!

Ron Drew

Marketing Plan Contents– Most Recent Roles –

This section contains the last 3 or 4 companies you have worked for (latest back).

This section includes: Your last title you heldlast title you held at each company

If you only worked for one company list the last 3 job titles if applicable The name of the companyname of the company The department you worked in or items the reader should know One or two sentences about the company.

NOT your jobNOT your job NOT PAR (Problem, Action, Results)NOT PAR (Problem, Action, Results) If reader has questions, give them your resume

Gives the reader a general idea of your past positions/companiesGives the reader a general idea of your past positions/companies

Ron Drew

Marketing Plan Contents– Key Achievements –

Section contains the accomplishments that you made to bring value to your position(s).

This section includes the “R” in PARincludes the “R” in PAR: Percents or values a reader can understand

Do NOT outline the problemDo NOT outline the problem, the reader can figure that out or ask. Do NOT outline the actionsDo NOT outline the actions, that is free consulting and takes too much

space. List at least 2 for each prior position2 for each prior position held DO NOT mention the companyDO NOT mention the company. Reader will ask if they have a question. Use bulletsUse bullets. They are easier to read.

Gives the reader a general idea of your wins and your value!!Gives the reader a general idea of your wins and your value!!

Ron Drew

Marketing Plan Contents– Target Companies –

This section contains the target companies you would like to work for or know more

about. THIS IS THE MOST IMPORTANT PART OF THE MARKETING PLAN!!!THIS IS THE MOST IMPORTANT PART OF THE MARKETING PLAN!!!

You should have at least 6 target companies6 target companies and be able to describe WHY they describe WHY they are a target companyare a target company

Do a goggle on them firstDo a goggle on them first so if a reader asks you about the company you can answer them and not just say “I just thought I’d put it on my Marketing Plan” or “I borrowed this from another person’s Marketing Plan”.

Change the targets every 2 to 4 weeksChange the targets every 2 to 4 weeks as needed. Use targets from other folksUse targets from other folks in transition. This is the best way to find

companies you were not aware of or did not think of. You can add city to the target companies if helpfuladd city to the target companies if helpful

Gives the reader a list of the companies you need contacts forGives the reader a list of the companies you need contacts for

Ron Drew

Marketing Plan

Now Lets Put It All Together

For Network Groups Remember to:For Network Groups Remember to:Make Enough Copies for the attendees!!!!!!Make Enough Copies for the attendees!!!!!!

For Interviews (or networkers):For Interviews (or networkers):Leave a one page Value PropositionLeave a one page Value Proposition

Ron Drew

Ron Drew

Ron Drew

Questions ?????

Thank You…..Ron.Drew@Hotmail.com

And Good Luck !!!!