MARKETINGIs Marketing Really That

Important?

Manufacturers Create Products

How Do Products Get to Customers?

MARKETING!!!

MARKETING ACTIVITIES ARE FOUND IN EVERY TYPE OF

BUSINESS

MARKETING = process of developing, promoting, & distributing products to satisfy customers’ needs & wants.

Without Marketing….

Products Would Never Leave the Factory!

Customers Would Be Empty Handed

Customers Would Not Get Products

MARKETING Is What Connects

the Product to the Customer

Marketing

Gets Products to the Consumer

Services Need Marketing Too

Marketing Puts Services & Customers Together

Review Questions

1. Where would products be without Marketing? Why?

2. Where would service businesses be without Marketing? Why?

3. Where would customers be without Marketing? Why?

4. How Important is Marketing? Why?