Rborn_BMD Design Challenge

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    BMDDESIGN

    C H A L L E N G E

    R O S H E L L E B O R N

    0 6 . 0 8 .2009

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    THE

    TOPIve thought, defined, undefined, written, sketched, listened, read, researched, viewed, reviewed, amassed,compiled, dissected and finally selected the most exciting and inspiring

    TEN1-0 [in no particular order]

    THINGSideas, trends, innovations, projects, and institutions

    CHANGINGinspiring, challenging + revolutionizing the major issues facing

    THE WORLDthe present collective circumstances, in which we live,work, grow interact, think, learn, build, move, give + consume, with a

    RIGHThopeful + optimistic focus, and

    NOWa sense of immediacy for what is relevant today [06.08.09], but has even greater implications for our shared future .

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    TRANSPORTATION

    CLIMATE CHANGE

    DISEASE

    EDUCATION

    URBANIZATION

    SUSTAINABILITY

    GLOBAL RECESSION

    POVERTY

    THE ISSUES

    HUNGER

    RENEWABLE ENERGY

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    MIT Professor Tom Malone predicted the internet would change

    the structure of industries,resulting in the fall of large verticallyoriented companies and the emergence of a decentralized

    networked economy.

    Big business keeps getting bigger,and bigger,and bigger,and bigger,and bigger and bigger.

    A

    e

    in

    u

    to

    th

    g

    h

    it

    ita

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    r

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    F

    in

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    SEPT 08

    LATE 80sAmerican companies faltered, resulting in a global

    economic recession. Huge top-down companies

    proved too slow to react, too dependent on debt,

    and unable to adequately control and cater to

    their diversified markets.

    GLOBAL ISSUE: ECONOMIC RECESSION

    ACTION: FLASH FIRMS

    A global economic recession has affected the entire planet, resulting in widespread job losses, poverty

    and hunger. In the face of the recession and collapse of big business we are confronted with a greatopportunity to restructure the organization of industry for the new globalized and digital environment. The

    decentralization of big business into distributed-information networks and Flash Firms will forever change

    the way many of us live, work, interact and move.

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    GLOBAL ISSUE: URBANIZATION

    ACTION: 19.20.21

    19.20.21 is 5 year, multi-media initiative collecting, organizing and better understanding the populations

    effect regarding urban and business planning and its impact on consumers around the world. Subjectsof exploration include health, education, transportation,demographics,energy,water,economics,and culture, to

    name a few. It is my personal hope is that 19.20.21 not only uncovers and quantifies the patterns of

    urban environments, but provides designers, planners and policy-makers with an action plan that enhances

    both individual experiences of urban environments and the environmental impact of urbanization.

    The population...is ill-prepared for

    life in the supercities of tomorrow.

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    GLOBAL ISSUE: EDUCATION

    ACTION: UNIVERSITY OF THE PEOPLE

    Education empowers peoples, resulting in exponential change. The University of the People, in conjunction

    with efforts to bring technology to all corners of the earth, opens the opportunity of free, equal educationto everyone on the planet.

    1998

    David Wiley coins the

    term

    The Open Courseware

    Consortium forms to

    advance education

    through open

    courseware

    The Open

    Courseware

    Consortiumgrows to

    over 200

    contributing

    institutions

    of highereducation.

    2000MIT proposes the open

    courseware Project

    2001

    Creative Commons is

    founded in Massachusetts

    UNESCO

    sponsors a forumand chooses

    to describe their efforts

    to create a universal

    educational resource forall of humanity

    2002 2003

    MIT officially launches

    in October with 500courses

    2002 2008

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    GLOBAL ISSUE: CLIMATE CHANGE

    ACTION: SUN COME UP

    Sun Come Up startles, informs, and inspires people to act now.

    The Carteret Islanders are a community in the Pacific Islands that is losing their homeland due to the

    effects of climate change, becoming the worlds first climate change refugees. Rising sea levels resulting

    from global warming largely the fault of the modern world have flooded their islands,contaminating crops

    and freshwater wells, despite the fact that the islanders live without electricity, cars or running water.

    Sun Come Up is a portrayal of the people faced with the loss of their land,and by extension their identityand way of life. The film raises awareness of this critical moment in history, shedding light on new

    issues of protecting human rights and culture of people displaced by the negligence and injudiciousness

    of other populations. The film inspires people to take action against climate change to prevent future

    transgressions. Last weekend [06.03.2009], the producers screened a short of the film [still a work in

    progress] at the Media that Matters film festival.

    to

    20

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    GLOBAL ISSUE: RENEWABLE ENERGY

    ACTION: THE HYWIND

    Wind power available in the atmosphere is much greater than current world energy consumption. The

    most comprehensive study to date found the potential of wind power on land and near-shore to be 72TW, equivalent to 54,000 MToE (million tons of oil equivalent) per year, or over five times the worlds

    current energy use in all forms. This weekend [06.06-07.2009] the Hywind became worlds first floating

    wind turbine.

    The Hywind, a collaboration between Siemens and Statoil, is 2.3 MWwind turbine that will be tested off the coast of Norway for two years, in

    search of harvesting the stronger and more consistent winds at sea over

    larger areas,all while out of site. The wind turbine draws on knowledge

    of offshore oil and gas technologies,and combines this with current wind

    power technologies used on land or near shore. In addition to testingthe current design of the pilot, Statoils goal is to reduce costs so that

    floating wind power can compete in the power market.

    bec

    firwin

    Offic

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    GLOBAL ISSUE: SUSTAINABILITY

    ACTION: ECOTECT

    Building consume 48% of all energy,76% of all electricity,and make-up 50% of greenhouse gas emissions.

    Ecotect is a building design and environmental analysis tool that covers the full range of simulationand analysis functions required to understand how a building design will operate and perform. It finally

    allows designers to work easily in 3D and apply all the tools necessary for an energy efficient and

    sustainable future. Ecotects allows designers to calculate sustainability data early and often in the design

    process, allowing designers to make changes in the crucial early stages of the project. Ecotect takes

    time, uncertainty, and cost out of the building, changing the way that arcihtects, engineers, and designersworldwide approach the design process. Ecotect will directly and positively impact the physical built

    environment on a worldwide scale.

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    GLOBAL ISSUE: TRANSPORTATION

    ACTION: SUSTAINABLE PERSONAL MOBILITY + MOBILITY-ON-

    DEMAND SYSTEMS (SPM/MoD)

    As cities continue to grow at never seen before rates, populations become increasingly mobile, and theenvironment continues to be exacerbated by fossil fuel emissions, many are looking to urban planner,

    policy makers, vehicle designers, transportation infrastructures and alternative energies to provide integrated

    alternatives to our current predicament. There are various programs all over the world being implemented

    to reduce the worlds dependence on fossil fuels and cater to population and mobility demands, including

    bike sharing,automobile innovation,and high-speed rail, to name a few. SPM/MoD is significant in thatits integrated approach has the potential for immediate application in the United States,where dependence

    on oil and fossil fuel emissions are the greatest and most hazardous levels.

    06.06.2009 the Buckminster Fuller Institute awarded SPM/MoD, an interdisciplinary student team

    represented 8 different countries from MIT, the $100,000 first prize for the 2009 Buckminster Fuller

    Challenge. SPM/MoD plans to use the money towards furthering the research and implementation oftheir proposal.

    C

    4

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    GLOBAL ISSUE: DISEASE

    ACTION: WAKE FOREST INSTITUTE FOR REGENERATIVE

    MEDICINE

    Everyday 17 people in the United States die waiting to receive an organ transplant. Imagine a worldwhere there is no waiting, less uncertainty,and less diseases pervading the lives of families; a world where

    no one is relegated to a group of permanently disabled, but instead people are made continually made

    more able. Regenerative Medicine is on the cusp of eliminating the shortage of organs,and reducing the

    risk of organ rejection. North Carolines Wake Forest Institute for Regenerative Medicine is the largest

    bioengineering firm in the world.

    2006

    The Institute announced it had grown human

    bladders in a lab,had been the first to successfully

    implant the lab-grown organs in people, and

    those people that received them were still healthy

    5 years later.

    Dr. Atala and his team have been able to shock

    cells back to their pluripotent state,which means

    the lab can grow complex organic structures

    from a few human cells, such as skin cells,

    instead of using embryonic stem cells.

    2008 20

    The

    tissue

    poten

    healt

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    GLOBAL ISSUE: HUNGER

    ACTION: THE VERTICAL FARM PROJECT

    By 2050, two thirds of us will be living in cities [see URBANIZATION]. Conservative estimates suggest

    that the human population will increase by 3 billion people. An estimated 109 hectares of new land[about 20% more land than is represented by the country of Brazil] will be needed to grow enough food

    to feed us, if traditional farming practices continue as they are practiced today. At present, throughout the

    world, over 80% of the land that is suitable for raising crops is in use. Historically, some 15% of that

    has been laid waste by poor management practices. Vertical farms offer the promise of urban renewal,

    sustainable production of a safe and varied food supply year-round,and may allow for the eventual repairof ecosystems that have been damaged by reckless practices in horizontal farming.

    Offers

    measur

    improve

    and su

    LDCs.

    Could r

    of arm

    natural

    as wa

    agricult

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    GLOBAL ISSUE: POVERTY

    ACTION:ABDUL LATIF JAMEEL POVERTY ACTION LAB [J-PAL]

    Over three billion people, roughly half the worlds population, live on less than two dollars a day. ThePoverty Action Lab (J-Pal) will positively impact over 100 million of these people in the next three years.

    Traditional policy approaches to alleviate poverty including monetary assistance and increased trade have

    not solved the problem,and in some cases,worsened it. J-PAL realizes that radical change requires taking

    a step back to critically understand of the underlying systems in place in order to move ahead into the

    future. J-PALs goal is to reduce poverty by ensuring that policy is based on scientific evidence. Someof the findings are surprising. Providing textbooks to students does not improve test scores or drop-outrates. Whats in a name? Emily and Greg are more employable than Lakisha and Jamal. Students less likelyto take deworming drugs if they learn about them through their social network.While others are obviousbut mayve failed to get the attention of policy makers. Women are more politically active in village councils

    with a female leader. Recipients of consumer credit retain wage employment and are less impoverished.Thework being done by J-PAL not only changes the lives of millions of people, but also changes the way in

    which people approach issues facing the world today.

    200529 Evaluations Completed

    2008

    30 Million

    Lives Positively Impacted

    2010180 Evaluations Completed

    201

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