MARKET MONITOR

THE VOICE OF PROPERTY ON THE SUNSHINE COAST

Ray White Maroochydore1/ 4-8 Duporth Avenue

Maroochydore07 5443 2000

raywhitemaroochydore.com.au

Ray White Buderim4/72 Burnett Street

Buderim07 5445 6088

raywhitebuderim.com.au

Ray White Mooloolaba13 Brisbane Road

Mooloolaba07 5444 3455

raywhitemooloolaba.com.au

Ray White Mountain Creek1b/158-170 Karawatha Drive

Mountain Creek07 5477 7600

raywhitemountaincreek.com.au

Unparalleled in our local market

Welcome to the first edition of the Ray White Market Monitor reporting the last quarter of 2012.

This document is your window to the industry, revealing detailed statistics our offices collect on everything from auctions through to property

management. The quality, depth and timeliness of this data reporting is unparalleled in our local market place. Quite simply, nobody is producing

insights like this.

The fresh air of change that is synonymous with Spring saw a characteristic influx in both buyers and sellers. This lift was seen best in December

2012 with a notable increase in not only auctions but also pre-auction offers. The majority of 2012 was considered a flat market in favour of

the buyer. We believe the market has now moved past its low point; the results of the previous quarter suggest we are now moving into a more

positive cycle and a prosperous 2013.

Inside these pages you will find a rich array of our collective data and results along with a selection of our auction success stories from the quarter.

We have highlighted our Property Management statistics and finally, our involvement in the communities we call home.

Auction Reports

NOVEMBER 2012 DECEMBER 2012

Total Auctions 24 Total Auctions 33

Total Withdrawn 1 Total Withdrawn 2

Clearance % 33% Clearance % 30%

Active Bidders 19 Active Bidders 32

% Discounting from Reserve -5.34% % Discounting from Reserve -4.54%

Total Sold 12 Total Sold 21

Success (%) 52.17% Success (%) 67.74%

Days on Market 46 Days on Market 46

Pre Auction Offers 8 Pre Auction Offers 16

% Lift from Highest

Pre-Auction Offer to Sale 3.70%

% Lift from Highest

Pre-Auction Offer to Sale 4.72%

OCTOBER 2012

Total Auctions 24

Total Withdrawn 0

Clearance % 21%

Active Bidders 26

% Discounting from Reserve -2.3%

Total Sold 18

Success (%) 75%

Days on Market 53

Pre Auction Offers 8

% Lift from Highest

Pre-Auction Offer to Sale 6.60%

Quarter at a Glance

What the figures show ...

• 2in3propertiestakentoauctionsold

• 1in3propertiessoldonorbeforeauctionday

• Wehadasurplusof13buyersthatwerebiddingatauction, but didn’t buy

• Onaveragebuyerswerepayingmoreatauctionthenthesellerswerediscounting

• Buyersappetiteformakingoffersincreased–doubledinthespaceoftwo months

• There was a significantly strong lift in December 2012

QUARTER COMBINED

(Oct-Dec 2012)

Total Auctions 81

Total Withdrawn 3

Clearance % 28%

Active Bidders 53

% Discounting from Reserve -4.06%

Total Sold 51

Success (%) 65.38%

Days on Market 48.3

Pre Auction Offers 30

% Lift from Highest

Pre-Auction Offer to Sale 5.0%

Auction Success Stories

9 Seahorse Drive, Twin Waters

Agent: Simon Thomas - Ray White Maroochydore

Inspections: 23

Auctioneer: Dan Sowden

Number of Offers: 2

Date: January 19, 2013

Sale Price: $635,000

This was the happy ending for one couple’s property search ...

After selling property and renting while they began their pursuit for the best block of land to build on, they stumbled upon this home. All of the boxes were ticked and the plan to build was suddenly on the backburner.

Prior to auction day there was nerves a-plenty from the couple as they prepared for their first auction. There were two offers made prior to the day on this waterfront gem, but the couple walked away the winners on the day when the vendor accepted the top bid of $635,000.

Auction day was full of emotion for the sellers of this property.This was a family home in every sense of the word, as one of only four free-standing properties in Regents Landing with views extending to Mount Coolum.

The property presented beautifully with 25 inspections leading to two very interested bidders.Bothbiddersknewtheirlimitsandbidboldly.Itwasthewinningbuyer’sfirstauction, he had fallen in love with the size of the property after his first inspection. The gavel fell at $294,000, a fantastic result for the seller.

This Property hit the market with a bang ...with 14 groups through the first open home and numerous mid week inspections with a final total of 37, leading to two offers prior to auction. It was a case of location, location with majority of bidders actually living within a 300m radius of the property at thetopofBuderim.Thewinningbidderwastheonlynon-localamongstthegroup,who had inspected the property only the day before auction. On auction day the crowd swelled to 60 with a final call of $440,000. As the hype died down many local residents congratulated and welcomed the winning bidder to the street.

55/19 Arwen Street, Maroochydore

Agent: Jason Mills - Ray White Maroochydore

Auctioneer: Dan Sowden

Date: December 19, 2012

11 Priebe Street, Buderim

Agent: Nathan Nicholl - Ray White Buderim

Auctioneer: Brett Graham

Date: December 8, 2012

Advertising Snapshots

“On any given weekend Ray White has over double the auction advertisements of our five closest competitors.”

Pictorial Advertising Quarter CombinedTaken from final week ending in October, November, December.

Auctions Advertised Quarter CombinedTaken from final week ending in October, November, December.

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Private Treaty Sales Reports

OCTOBER 2012

Number on Market 291

30 Day Success (%) 6.87%

Sales $0 - $400,000 17

Sales $600,000 - $900,000 5

Total Sold 20

Average Days on Market 97

Sales $400,000 - $600,000 18

Sales $900,000+ 1

NOVEMBER 2012

Number on Market 290

30 Day Success (%) 9.31%

Sales $0 - $400,000 23

Sales $600,000 - $900,000 7

Total Sold 27

Average Days on Market 81

Sales $400,000 - $600,000 21

Sales $900,000+ 1

DECEMBER 2012

Number on Market 278

30 Day Success (%) 7.91%

Sales $0 - $400,000 21

Sales $600,000 - $900,000 5

Total Sold 22

Average Days on Market 26

Sales $400,000 - $600,000 23

Sales $900,000+ 0

Property Management SnapshotOctober Leasing Factor November Leasing Factor December Leasing Factor

83properties leased

86properties leased

60properties leased

17average days

on market

0.65%Vacancy Rate

18average days

on market

0.75%Vacancy Rate

10average days

on market

0.65%Vacancy Rate

Community Corner

The annual Wishlist Spring Carnival Luncheon was an action

packed start to Spring 2012. 600 of the Sunshine Coast’s

residents glammed up in their finest for a glamorous afternoon

at the Palmer Coolum Resort to help raise over $120,000.

The Wishlist Spring Carnival is one of the Coast’s highest

well-supported events, and this year was no exception.

WiththehelpofhostsNatalieBarrandMarkBeretta,performer

MahaliaBarnesandauctioneerDanSowdentheevent

exceeded all expectations. The goal was to raise the $118,200

requiredtopurchasethemuch-neededProstateBiopsy

Ultrasound for the Coast.

Principal of Ray White Maroochydore, Dan Sowden created

a great energy in the room for the live auction of 12 big-ticket

items. He also added to the entertainment when he asked

‘Beretts’totakeoverproceedingstoauctionoff120bottlesof

wine from Travis Schultz’ private collection. This item went under

the hammer for an impressive $7,000.

© 2012

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