RAY Senior Presentation
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Transcript of RAY Senior Presentation
![Page 1: RAY Senior Presentation](https://reader038.fdocuments.us/reader038/viewer/2022110108/587f45b11a28ab43318b64d7/html5/thumbnails/1.jpg)
THE ANATOMY OF INFLUENCE:BEST PRACTICES OF COMMUNICATING ON LINKEDINSenior ThesisBy Raynisha Thompson
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THE EVOLUTION OF SOCIAL MEDIA
PERSONAL • Postal Mail Service has its
ups and down but yet they still need social media
• Platforms like YouTube have even sent some straight to the big screen
• Facebook and Twitter have become the go to for news and television • Social Media has
introduced us to the beginning of virtual reality
PROFESSIONAL • Local & National Businesses
have created APPS to display weekly ads, rewards and
coupons.• Educational Institutions have
adopted the style of social media to enhance online
campus communities.• Hiring and recruiting has moved to different styles of
platforms such as video interviews
FREE Promotional Advertising
& Marketing
Space
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THE WORLDS LARGEST PROFESSIONAL NETWORK
OFFERS…
JOB LISTINGSAPPLICATIONS
ONLINE RECRUITING SKILLS ENDORSEMENT PUBLISHING PLATFORMS
INFLUENCERSADVERTISING AND PAY FOR
RESEARCHSECURITY AND TECHNOLOGY
Reid Hoffman founded LinkedIn December 14, 2002 in Mountain View, California.
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PURPOSE…What are the best practices Influencers use to strategically
develop and maintain an online audience?
The purpose of this study is to explore the posts of top LinkedIn performers to seek out winning patterns pertaining to how they post, what they talk about and how they format
their discussion.
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FIGURE 1: UNIQUE VIEWS (FREQUENCY, AVERAGE).
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Figure 2: Likes (Average, Frequency)
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Figure 3: Comments
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Figure 4: Unique Shares (Overall)
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Figure 5: Choice of Day of the Week for Posting.
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Figure 6: Hyperlinks (Frequency, Average)
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(HYPERLINK)
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Figure 7: Pictures in Posts (Frequency, Average).
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Figure 8: Video in Posts.
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CONTENT ANALYZED The following broad themes or content areas were found in
the 111 posts under analysis (in no particular order):• Healthcare and wellness;• Women’s wellness issues and work-related issues;• Marketing, market research, promotion and branding;• Self-promotion, self-branding and careers, career advice, recruitment
and hiring;• Culture – both of social and workplace variety, culture change;• Travel and cultural experiences.
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STEPS TO PLATFORM ENGAGEMENTUnique Views • Market your post !
• Views exceed Likes!
Resonance • Likes are Unpredictable!
Engagement
Amplification SHARE = AUDIENCE INTERESTSHARE = THANK YOU ADVERTISEMENT
•Comments drive conversation, feedback and critiques !•Reach out to your audience to receive the feedback you need to move forward