Senior Product Manager

Ravi Shah

Life Experiences

Hyper-competition as a way of life

Rising from a major set-back

Adapting to a new culture

Excelling in a global workplace and developing a

global mindset

Newton, Einstein as role models

Entrepreneurism

Survival of the fittest

Science and Art should go hand-in-hand

Life without corporate support

From theory to practice

Engineering, Strategy & Product Management

Product launch and bootstrapping a business

Time of lifeTime of life Impact

transformational very high meaningful

through high school

engineering

year of dot-com bust

graduate studies in US

life at IBM

life as an entrepreneur

Professional Growth IBM (2004 – Present)

•Started as Software Engineer. • Wrote low-level software (C,C++,

Assembly) that today powers millions of embedded devices across the world.

• Filed four patents over the years.

• Led multiple cross-division teams , spanning hardware, software and services business units.

• Selected for a one-month International Leadership Development Assignment in China.

•Sponsored by IBM for Executive MBA in Global Management.

•Formulated and executed mobile strategy for a portfolio that brings $1B + annual revenue.

•Launched two new big data and analytics products in first year as Product Manager.

•Currently leading product management for a portfolio that grew 2x this year, and slated to grow by 4X in next 4 years.

Engineering school (1997 – 2001)

Amongst top 0.5% to get into elite engineering school.

InfoBeans (2001 – 2002)

•Managed e-commerce business, launched new products.

•Grew engineering team 5X within an year.

Time

IBM Internship (2003)

Selected by IBM Fellow as an intern for research project during last year of graduate school.

Professional Learning Experience

IBM Collaboration Software Portfolio Matrix, circa 2009

Mar

ket

Gro

wth

Market share

high

low

highlow

Lotus Notes(Email)

Lotus Connections

(Social)

Lotus Sametime

(Messaging)

My job was to define a new Mobile Strategy & increase our market share and growth

Mar

ket

Gro

wth

Market share

high

low

highlow Mobile

On-premise

Cloud

Lotus Notes(Email)

Lotus Connections

(Social)

Lotus Sametime

(Messaging)

My team was faced with multiple market as well as technology challenges

Market Challenges

• Fragmentation

• Feature phones

• Rapid changes

• Differentiation is tough

Technology Challenges

• Native vs Web

• Security

• Keeping up with innovation

•Support

We boiled down our strategy to three core principles

Believe In Simple

Simplicity is the foundation of great solutions

Lotus Notes (Email)

Lotus Connections (Social)

Lotus Sametime

(Messaging)

CustomerIntegrate

Build an integrated suite of collaboration

tools (rather than a mobile

version of products)

Stay Focused

Focus forces you to think hard and do things right

Apple iOS Google Android

RIM Blackberry

MarketChoices

Choose a few platforms that

are most likely to succeed, and make the best

possible solution for those

Nokia Symbian

Microsoft Windows Phone

Palm OS

Let Others Succeed With You

A strong ecosystem is essential for long term business success

Hobbyists Business Partners

Open Source Communities

Lotus Platform Extensibility

Build on open standards and allow others to

extend your solution.

We essentially created three core elements for a unique positioning of our portfolio

Simplicity

Extensibility

Focus

… that distinguished us clearly from our key competitors

Integration

Ext

ensi

bilit

y

… and led to great market success for our products

Product preview at Lotusphere 2011 and other IBM conferences

Analyst briefings and live demos

Product launch and enhancements throughout the year

Thought leadership through industry conferences and executive interviews

Sales enablement and training sessions

Sound strategy + Unique Positioning = Market Success

Our new portfolio is well on its way to market leadership

Mar

ket

Gro

wth

Market share

high

low

highlow

Lotus Notes(Email)

Lotus Connections

(Social)

Lotus Sametime

(Messaging)

IBM Collaboration

Solutions

Thanks!