Ratings, Reviews and the Driving Force Behind Reputation Management- Panel
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Transcript of Ratings, Reviews and the Driving Force Behind Reputation Management- Panel
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Ratings, Reviews and the Driving Force Behind Reputation
ManagementJanuary 31, 2014
1multifamily-social-media.com
![Page 2: Ratings, Reviews and the Driving Force Behind Reputation Management- Panel](https://reader036.fdocuments.us/reader036/viewer/2022083113/58ee6b741a28ab487c8b45c5/html5/thumbnails/2.jpg)
Ratings, Reviews and Reputation Management
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Moderator:Jen Piccotti
SVP Education & ConsultingSatisFacts
Stephanie Haefner
VP Interactive MarketingMadison
Apartment Group
Virginia LoveVP Leasing &
MarketingWaterton
Residential
Carla Sgroie-Marketing
DirectorTrinity Property
Consultants
Melanie StilesVP Marketing &
Training,Milestone
Management
![Page 3: Ratings, Reviews and the Driving Force Behind Reputation Management- Panel](https://reader036.fdocuments.us/reader036/viewer/2022083113/58ee6b741a28ab487c8b45c5/html5/thumbnails/3.jpg)
Ratings, Reviews and Reputation Management
75% of renters base their rental decision on ratings and review information. - For Rent Media Solutions Next Generation Renter Survey, 2013
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![Page 4: Ratings, Reviews and the Driving Force Behind Reputation Management- Panel](https://reader036.fdocuments.us/reader036/viewer/2022083113/58ee6b741a28ab487c8b45c5/html5/thumbnails/4.jpg)
Ratings, Reviews and Reputation Management
What is the feedback your front line is giving regarding the impact of ratings and reviews?
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![Page 5: Ratings, Reviews and the Driving Force Behind Reputation Management- Panel](https://reader036.fdocuments.us/reader036/viewer/2022083113/58ee6b741a28ab487c8b45c5/html5/thumbnails/5.jpg)
Ratings, Reviews and Reputation Management
63% of residents say they would post a positive review if asked, yet only 9% have been asked.- Inside the Head of the Online Renter e-book, SatisFacts and 30Lines, 2012
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![Page 6: Ratings, Reviews and the Driving Force Behind Reputation Management- Panel](https://reader036.fdocuments.us/reader036/viewer/2022083113/58ee6b741a28ab487c8b45c5/html5/thumbnails/6.jpg)
Ratings, Reviews and Reputation Management
Proactive approaches to increase volume of ratings and reviews?
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Ratings, Reviews and Reputation Management
In-house vs. On-siteIn-house expert: emotionally removed from situation to professionally manage a company’s online story. Community manager: able to speak with authority and understanding of their own community.
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Ratings, Reviews and Reputation Management
What is your approach on who responds to reviews and why?
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![Page 9: Ratings, Reviews and the Driving Force Behind Reputation Management- Panel](https://reader036.fdocuments.us/reader036/viewer/2022083113/58ee6b741a28ab487c8b45c5/html5/thumbnails/9.jpg)
Ratings, Reviews and Reputation Management
Half of the top 10% most trafficked properties on ApartmentRatings.com have a “would recommend” score under 50%.- ApartmentRatings.com User Survey, 2013
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![Page 10: Ratings, Reviews and the Driving Force Behind Reputation Management- Panel](https://reader036.fdocuments.us/reader036/viewer/2022083113/58ee6b741a28ab487c8b45c5/html5/thumbnails/10.jpg)
Ratings, Reviews and Reputation Management
What is the positive impact of both positive and negative reviews?
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Ratings, Reviews and Reputation Management
A Virginia court just ruled that Yelp must identify seven anonymous reviewers who left suspected false negative reviews for a carpet-cleaning business.
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Ratings, Reviews and Reputation Management
How might this ruling change things for better or for worse?
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Ratings, Reviews and Reputation Management
Thank you!
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