Rateb (Rock) Shukoor

Multi-Million Dollar Direct Mail Marketing System

Sourcing Deals

Method Pros Cons

Direct mail • Best deals• Super targeted• Pre-sold

• Time consuming• Complex• Capital required for mail pieces and mailing list

Agents • Warm leads• Pocket listings

• Takes time to identify realtor candidates and build relationships

Craigslist • Easy to get started • Lots of junk leads

Signs • Easy to get started• Lots of calls• Economical

• Not legal in all counties• Unqualified leads• Labor intensive

Internet, website • Fast• Easy•Tons of leads

• Expensive• Quality of leads inconsistent

Facts

• Multiple steps or not at all• USPS delivers to 149 million addresses• 15% of consumers receive a catalog• 12% of consumers receive letter or

post cards• 98% bring in mail the day of delivery

– 77% sort mail immediately

Facts

• 38% of people check their email daily• 97% of people check their mailbox

daily• Less than 10% of the advertising email

are opened and read • On average we get

– 200 TV ads per week– 149 radio spots– Only 3 pieces of direct mail

Facts

• The recall rate– 7% from radio– 22% from TV ads– 67% from direct mail

On average you will get 20% ROI

Facts

• Offer something that they cannot resist and sets you apart from you competition:

• Guaranteed Outrageous Offer

Pre Foreclosures

• 7 Steps• Step 1, Post card

Pre Foreclosures

• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000

Pre Foreclosures

• 7 Steps• Step 1, Postcard• Step 2, A check • Step 3, Aspirin

Pre Foreclosures

• 7 Steps• Step 1, Postcard• Step 2, A check• Step 3, Aspirin• Stop 4, Lifesaver

Pre Foreclosures

• 7 Steps• Step 1, Postcard• Step 2, A check • Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist

Pre Foreclosures

• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000• Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist• Step 6, Message in a bottle

Pre Foreclosures

• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000• Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist• Step 6, Message in a bottle• Step 7, Sand timer

Facts

Bankruptcy

5 stepsStep 1, Postcard

Bankruptcy

5 stepsStep 1, PostcardStep 2, Letter 1Check for $1,000

Bankruptcy

5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Aspirin

Bankruptcy

5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Lifesaver

Bankruptcy

5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4Message in a bottle

The Probate

5 stepsStep 1, Postcard

The Probate

5 stepsStep 1, PostcardStep 2, Letter 1

The Probate

5 stepsStep 1, PostcardStep 2, Letter 1Step 3, Letter 2

The Probate

5 stepsStep 1, PostcardStep 2, Letter 1Step 3, Letter 2 Step 4, Letter 3

The Probate

5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4

Vacant / Out of State Owners5 stepsStep 1, Postcard

Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow

Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, Yellow

Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, YellowStep 4, Letter 3,

Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, YellowStep 4, Letter 3 Step 5, Letter 4

Expired Listing

Step 1, Postcard 1

Expired Listing

Step 1, Postcard 1Step 2, Postcard 2

Expired Listing

Step 1, Postcard 1Step 2, Postcard 2Step 3, Postcard 3

Luxury Homes

5 Steps Step 1, Postcard

Luxury Homes

5 Steps Step 1, PostcardStep 2, Letter 1

Luxury Homes

5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2

Luxury Homes

5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2Step 4, Letter 3

Luxury Homes

5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4

Yellow Letters To Homeowners

Yellow Letters To Homeowners

Yellow Letters To Homeowners

Yellow Letters To Homeowners

Yellow letter absentee owners

Cash Private Lenders

Letter to Lenders

Cash Buyers and Lenders

Letter 1 with a flyer

Generic Postcard

Generic Postcard

Postcard Sent To Junkers

Rateb (Rock) Shukoor

Direct Mail Marketing

RockTheInvestor.com RockTheInvestor@gmail.com

404-419-6222