Rank Higher – 10 Tips For URL Optimization
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10 Tips For URL Optimization Nowadays, marketers are doing everything what they can do to achieve the website rankings in search engine result pages. Some businesses just focus on social media or content marketing and avoid technical considerations which is very important part of effective SEO. Make it sure that your website is semantic and accessible to search engines. Here are 10 tips about url optimization: 1. Keep your URL'S short : Google hates long url's. If you write a post with long title just change it and write down small url with main words. Also, do not use underscore because Google do not understand it. Use spaces in your words. 2. Optimization of page speed : If you want a good ranking in your website than take a look on your website load time. 3. Javascript optimization : Javascript oftenly blocks search engines from crawling the important links. Search engines found difficulty to crawl and navigate the websites that are encoded with javascript. So, if your website is full with javascript functionality, make sure you are coding it in an unobstructed way. 4. Do not use capital letters : Do you know url's are case-sensitive? So, do not write capital letters in your url. Make your website user friendly and google friendly. 5. Usage of 301 redirects : If you have made changes to your website than tell it to google so that you don not lose your rankings.
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Transcript of Rank Higher – 10 Tips For URL Optimization
10 Tips For URL Optimization
Nowadays, marketers are doing everything what they can do to achieve the website rankings in
search engine result pages. Some businesses just focus on social media or content marketing and
avoid technical considerations which is very important part of effective SEO. Make it sure that your
website is semantic and accessible to search engines. Here are 10 tips about url optimization:
1. Keep your URL'S short : Google hates long url's. If you write a post with long title just change
it and write down small url with main words. Also, do not use underscore because Google do not
understand it. Use spaces in your words.
2. Optimization of page speed : If you want a good ranking in your website than take a look on
your website load time.
3. Javascript optimization : Javascript oftenly blocks search engines from crawling the important
links. Search engines found difficulty to crawl and navigate the websites that are encoded with
javascript. So, if your website is full with javascript functionality, make sure you are coding it in an
unobstructed way.
4. Do not use capital letters : Do you know url's are case-sensitive? So, do not write capital letters
in your url. Make your website user friendly and google friendly.
5. Usage of 301 redirects : If you have made changes to your website than tell it to google so that
you don not lose your rankings.
6. Optimization of schema mark-up : In 2011, Google, Bing and Yahoo created html code in
order to understand the web properly. There are various types of schemas you can implement to
your website so that google know more about your products and services.
7. Avoid stop words : Do not include stop words like a, an, it, the etc in your url. People and
google can understand the meaning of your page without these words.
8. Unique Url : Make sure that each page of your website has unique url. Content management is a
key factor in website success.
9. Upload a favicon : What is favicon? It is a tiny icon next to your url in a browser. It has many
benefits like Favicons stand out in browser bookmarks, which helps in building trust and brand
recognition.
10. Usage of canonical url's : Dynamic pages can sometimes create duplicate content. To avoid it
use canonical urls. For this add rel="canonical" to the head of your page.
