Ralph Lauren Online Marketing Strategy
10
Transcript of Ralph Lauren Online Marketing Strategy
Goal
To create quality products and stores that advertise the Ralph Lauren
lifestyles and to encourage customers to participate in it.
Challenge
To introduce a younger generation to the timelessness of Ralph Lauren
Introduce the Ralph Lauren lifestyle to a younger generation through their “younger brother” brand Rugby.
Marketing Strategy
Rugby Radio
Campus Style
Online Contests
Discounts
Metrics
E-Commerce TrackingMobile TrackingQR Tracking
Contest Entries
Budget(6 months)
Social Media: $25,000
Blog: $25,000
University Flyers: $150,000
Rugby Radio:$25,000
Online Contests:$5,000