Ralph Lauren Ad

10
A Semiotic Analysis of a Magazine Advertisement Zachary Gold

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Transcript of Ralph Lauren Ad

  • 1. A Semiotic Analysis of a Magazine Advertisement
    Zachary Gold

2. The Skydiver
3. The bottle of Cologne
4. What is the significance of the placement of the ad?
5. What is the importance of color in the ad?
6. How does patriotism sell cologne?
7. How does skydiving signify masculinity?
8. A mans man
A mans Woman
9. How do the advertisers connect the two pages of the ad?
10. To sum it up