Rajesh Gomra Ppt on Brands

8/8/2019 Rajesh Gomra Ppt on Brands

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Founded in LONDON in 1973.Founded in LONDON in 1973.Heart and soul by Heart and soul by TpauTpau for brand for brand

advertisement in 1987.advertisement in 1987.Current logo first appeared in 1992.Current logo first appeared in 1992.This brand is enjoying a market This brand is enjoying a market

share of more than 25%.share of more than 25%.Leading player in premium jeansLeading player in premium jeans

and casual wear.and casual wear.



Founded in 1991, valued in 2002.Founded in 1991, valued in 2002.value for money and high onvalue for money and high on

fashion fashion (USP).(USP).

Targeting all age group peopleTargeting all age group people

having different brand name.having different brand name.



Levi Levi straussstrauss & co. founded in& co. founded in

1853.1853.Products are sold under theProducts are sold under the

levis,levis, dockersdockers, levis, levis straussstrauss

signature.signature.



Puma is one cat that keeps onPuma is one cat that keeps on

changing its strips. (logo)changing its strips. (logo)Puma founded in 1948.Puma founded in 1948.

In 1986 puma goes public.In 1986 puma goes public.



Founded in German.Founded in German.The company is largest sports wear The company is largest sports wear

manufacturer in Europe and 2manufacturer in Europe and 2nd nd ininworld.world.

Company registered as adidas AG Company registered as adidas AG on 18on 18 augaug 1949.1949.



Founded in U.K. in 1890.Founded in U.K. in 1890.Brand name came into existence inBrand name came into existence in

1958.1958.In 1982 company start makingIn 1982 company start making

accessories for women.accessories for women.



OBJECTIVES OBJECTIVES To study the respondents awarenessTo study the respondents awareness

toward brands.toward brands.

To study the respondents satisfactionTo study the respondents satisfaction

toward branded jeans.toward branded jeans.

To determine the factor influencingTo determine the factor influencing

respondents to go for a particular brand.respondents to go for a particular brand.To ascertain the problem faced by To ascertain the problem faced by

respondents.respondents.



Research methodology:

Data collection:Data collection:

--Primary:Primary: Questionnaire.Questionnaire.

--SSecondary econdary:: Internet.Internet.

Research designResearch design: Descriptive research: Descriptive research..

Sample size:Sample size: 100 respondents.100 respondents.

Sampling technique:Sampling technique: Convenient Convenient

sampling.sampling.



L IMITATIONS L IMITATIONS Sample size was small.Sample size was small.

Information given by theInformation given by therespondents may be fake.respondents may be fake.

It was time consuming process.It was time consuming process.



LIKING OF BRANDS LIKING OF BRANDS

YE SYE S

NONO

From above graph, it is clear that majority

of respondents(96%) give preference to brand.

96%96%

OPTION OPTION NUMBER OF

RESPONDENTS

PERCENTAGE

YES 96 96%

NO 4 4%

TOTAL 100 100% 4%4%

TABLETABLE--11



WE AR BRAND E D J E ANS WE AR BRAND E D J E ANS

YESYES

NONO

100%100%

From 96% of respondents, all respondents like to wear

branded jeans.

TABLETABLE--22

OPTION OPTION NUMBE R OF NUMBE R OF

RE SPON DE NTSRE SPON DE NTS

P E RC E NTAGE P E RC E NTAGE

YES 96 100%

NO 0 0%

TOTAL 96 100%



M OST PR E F E RR E D BRAND M OST PR E F E RR E D BRAND LEVISLEVIS

KOUTONSKOUTONS

PEPEPEPE

PUMAPUMA

ADIDASADIDAS

REEBOKREEBOK

2323

881010

66 22

From 96 respondents, 23 respondents prefer levis From 96 respondents, 23 respondents prefer levis

whereas only 2 respondents go for Reebok .whereas only 2 respondents go for Reebok .

TABLETABLE--33

77



ITEMS P R E F E RR ED IN SE L ECTED ITEMS P R E F E RR ED IN SE L ECTED

B R AND.B R AND. JEANS JEANS

--S I SS I SOUSE SOUSE S

S I SS I S

LOWE SLOWE S

76%76%

%%

9%9%

2%2%

3%3%

OPTIONOPTION NUMBER OFNUMBER OF

RESPONDENTSRESPONDENTS

PERCENTAGEPERCENTAGE

JEANS JEANS 7373 76%76%

TT--SHIRTSSHIRTS 99 10%10%

TROUSERSTROUSERS 33 3%3%

SHIRTSSHIRTS 99 9%9%

LOWERSLOWERS 22 2%2%

TOTALTOTAL 9696 100%100%

TABLETABLE--66

We analysis that 76% of respondents like jeans in their respective

brand and 2% of respondents preferred lowers.



SEEN ADVE R TISEMENT OF B R ANDSEEN ADVE R TISEMENT OF B R AND

YESYES

81%81%19%19%

From data we analysis that 81% 0f respondents like the brand

advertisements.




YESYES 7878 81%81%

NONO 1818 19%19%

TOTALTOTAL 100100 100%100%

TABLE

TABLE

--7 7



PERFUMESPERFUMES

WATCHESWATCHES

GOGGLESGOGGLES

JEWELLERY JEWELLERY

41%41%43%43%

12%12%

4%4%

43% of respondents are interested to buy goggles of their

brand and 4% are interested to buy jewellary.

OPTIONOPTION NUMBER OF NUMBER OF



PERFUMESPERFUMES 3939 41%41%

WATCHESWATCHES 1212 12%12%

GOGGLESGOGGLES 4141 43%43% JEWELLARY JEWELLARY 44 4%4%


TABLE TABLE --8 8



P R OB L EM F ACEDP R OB L EM F ACED

YESYES

NONO

TABLETABLE--1010




YESYES 6464 67%67%

NONO 3232 33%33%


We analysis that 67% of respondents faced problem.

67%67%

33%33%



TY P E OF P R OB L EM TY P E OF P R OB L EM Sales

FITTINGFITTING

SHRINKAGESHRINKAGE

25%25%

9%9%

5%5%

61%61%




FITTINGFITTING 1616 25%25%

SHRINKAGESHRINKAGE 66 9%9%

COLOR FADINGCOLOR FADING 3939 61%61%

DEFECTDEFECT 33 5%5%


TABLETABLE--1111

The most frequently problem faced by the respondents is ´color

fadingµ by 61% and the least faced ´defectµ problem by 5%



R ECOMMENDATION TO FR IENDS R ECOMMENDATION TO FR IENDS R ECOMMENDATION TO FR IENDS R ECOMMENDATION TO FR IENDS

YESYES

NONO

17%17%

83%83%

OPTI ON OPTI ON NUM BER OF NUM BER OF

RESPONDEN TSRESPONDEN TS

PERCEN TAGEPERCEN TAGE

YES 80 83%

NO 16 17%

TOTAL 96 100%

83% of respondents like to recommend their brand to friends.83% of respondents like to recommend their brand to friends.

TABLETABLE--1212



SHIF TING TOWA R DS OTHE R B R ANDSHIF TING TOWA R DS OTHE R B R AND

YESYES

NONO

44%44%56%56%




YESYES 4242 44%44%

NONO 5454 56%56%


56% of respondents are brand loyal.56% of respondents are brand loyal.

TABLETABLE--1313



From

the surv

ey we find the f ollo

wingr

esul

ts:Table-1 shows 96% respondents like brands.

Table-2 shows 100% respondents like to wear

branded jeans.

Table-3 reflect the view of respondents regardingpreference of brand.Respondents have most keen

interest in ́ levisµ.

Table-4 represents 58% of respondents select

brand for comfort reason.

Table-5 shows the preferred location for buying

decision of respondents. 71% liked to purchase

from showrooms.



Table-6 shows 76% of respondents have been

attracted most by the jeans in their favourite brandTable-7 shows 81% respondents ´feel goodµ while

watching their brand on T.V.

Table-8 gave result of respondents interest of buying

other accessories of their brand. 43% responses

favored the goggles.

Table-9 shows 90% of respondents not only have

interest in brands but also in their communities.Table-10 shows 67% of respondents faced problems.

Table-11 gave result that 61% respondents faced

´color fadingµ problem



Table-12 reflect result that 83% of respondents like to

suggest their brand to friends.Table-13 shows result that 44% of respondents switch

over to other brand(56% loyal ).

Table-14 gave result 59% of respondents gave second

preference to ́ levisµ.



CONC LU SION :CONC LU SION :FromFrom thethe studystudy wewe concludeconclude thatthat majoritymajority of of respondentsrespondents likedliked toto wearwear brandbrand andand maximummaximumresponsesresponses towardstowards likingliking jeans jeans of of theirtheir favouritefavouritebrandbrand.. WeWe foundfound inin ourour studystudy thatthat-- highesthighestnumbernumber of of respondentsrespondents gavegave preferencepreference toto´LEVISµ´LEVISµ brandedbranded wearwear andand maximummaximum respondentsrespondentswerewere brandbrand loyalloyal.. SomeSome respondentsrespondents alsoalso facedfacedproblemsproblems inin brandedbranded wearwear.. WeWe alsoalso foundfound thatthat

maximummaximum numbernumber of of respondentsrespondents likedliked toto adoptadoptotherother accessoriesaccessories of of theirtheir brand(brand( goggles,goggles, watcheswatchesetc)etc) AtAt lastlast wewe cancan saysay thatthat if if aa brandbrand wantswants toto staystayinin aa marketmarket withwith goodgood reputation,reputation, theythey shouldshould

havehave toto maintainmaintain thethe qualityquality of of thethe productproduct..



RECOMMENDATIONS:RECOMMENDATIONS:

The brand manufacturer shouldThe brand manufacturer should

maintain the quality of brand.maintain the quality of brand.

Accessories of various brand should beAccessories of various brand should be

manufactured.manufactured.



http://us.levi.com/en-GB/index

http://www.koutonsparivar.com/

http://www.pepejeans.com

http://www.puma.com.an/http://en.wikipedia.org/wiki/adidas

http://www.reebok.com/



Q: 1 Do you like brands?Q: 1 Do you like brands?

AnsAns: a. YES [ ] b. NO [ ]: a. YES [ ] b. NO [ ]Q: 2 Do you wear branded jeans?Q: 2 Do you wear branded jeans?

AnsAns: a. YES [ ] b. NO [ ]: a. YES [ ] b. NO [ ]

Q: 3 Which brand you preferred?Q: 3 Which brand you preferred?

AnsAns: a. Levis [ ] b.: a. Levis [ ] b. KoutonsKoutons [ ][ ]

c.c. PepePepe [ ] d. Puma [ ][ ] d. Puma [ ]

e. Adidas [ ] e. Reebok [ ]e. Adidas [ ] e. Reebok [ ]

Q: 4 Why you selected this brand?Q: 4 Why you selected this brand?

AnsAns: a. Comfort [ ] b. Stylish [ ]: a. Comfort [ ] b. Stylish [ ]

c. Price [ ] d. Q uality [ ]c. Price [ ] d. Q uality [ ]

e. Other write here.............e. Other write here.............

Q: 5 Your preferred location for buying?Q: 5 Your preferred location for buying?

AnsAns: a. Mall [ ] b. Showrooms [ ]: a. Mall [ ] b. Showrooms [ ]

c. Mega Mart [ ] d. Factory outlet [ ]c. Mega Mart [ ] d. Factory outlet [ ]



Q Q:: 66 WhatWhat youyou likelike mostmost inin youryour brand?brand?

AnsAns:: aa.. JeansJeans [[ ]] bb.. TT--shirtsshirts [[ ]]

cc.. TrousersTrousers [[ ]] dd.. ShirtsShirts [[ ]]

ee.. LowersLowers [[ ]]

Q Q:: 77 DoDo youyou likelike toto watchwatch youryour brandbrand advertisementadvertisement onon television?television?

AnsAns:: aa.. YESYES [[ ]] bb.. NONO [[ ]]

Q Q:: 88 If If youryour brandbrand launcheslaunches newnew accessories,accessories, whichwhich of of thethe followingfollowing

accessoryaccessory dodo youyou wantwant toto buy?buy?

AnsAns:: aa.. PerfumesPerfumes [[ ]] bb.. WatchesWatches [[ ]]

cc.. GogglesGoggles [[ ]] dd.. JewelleryJewellery [[ ]]

Q Q:: 99 WouldWould youyou likelike toto join join thethe communitycommunity of of youryour brand?brand?


Q Q::1010 DoDo youyou facedfaced anyany problemproblem inin youryour brand?brand?


Q Q :: 1111 WhichWhich typetype of of problemproblem youyou faced?faced?

AnsAns:: aa.. FittingFitting [[ ]] bb.. ShrinkageShrinkage [[ ]]

cc.. ColourColour fadingfading [[ ]] dd.. DefectDefect [[ ]]

Rajesh Gomra Ppt on Brands

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