Raising the game: The IBM Business Tech Trends Study
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Transcript of Raising the game: The IBM Business Tech Trends Study
© 2014 IBM Corporation
August 2014
Raising the game The 2014 IBM Business Tech Trends Study
© 2014 IBM Corporation
IBM Business Tech Trends 2014 – Executive Summary
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Big data & analytics, cloud, mobile and social are now mainstream Each is deployed by 7 in 10 enterprises
But some companies are achieving more tangible business outcomes from these technologies
With everyone jumping into the fray, how are Pacesetters staying at the forefront?
Partnering is in their DNA
Pacesetters team up with less-traditional partners (e.g. startups, clients, academia) to innovate and obtain skills. Almost 80% partner with citizen developers
Analytics is their fuel Armed with mature analytics capabilities and skills, Pacesetters run their enterprises on insight. For nearly 7 in 10, analytical insights are a significant part of decision-making
Integration is their breakaway move Pacesetters integrate the technologies for greater effect. 4-7x more likely to use cloud to deliver mobile, social, and big data & analytics
Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed 1447 IT and line of business decision-makers — spanning 13 countries and 15 industries.
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
Adoption is moving at the speed of light & investment continues at full speed
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Adoption: Moving at the speed of light
All four technologies have shifted toward deployment. Social Business has had the largest gain, with deployment more than doubling. Investment: Continuing at full speed
Over the next two years, 3/4 of enterprises plan to increase investments in Mobile, Big Data and Analytics, and Cloud, and 66% in Social.
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
More leading companies - Pacesetters - are forging ahead and unlocking the potential of these transformative technologies
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Pacesetters view transformational technologies (big data & analytics, cloud, mobile, and social business) as critical to their organization's business success, and they’re outpacing competitors in adopting.
= 10%
Pace
of a
dopt
ion
Strategic importance
Pacesetters are leading the way
Pacesetter ranks have grown by seven points since 2012s
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
… and they’re more likely to achieve their objectives with the technologies
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Moreover, 9 in 10 Pacesetters say they’re gaining major competitive advantage from their initiatives… On an increasingly competitive playing field, what sets Pacesetters apart?
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
The Pacesetters are taking a different approach
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Partnering is in their DNA
Analytics is their fuel
Integration is their breakaway move
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation 7
Partnering to plug the skills gap
Nearly half of Pacesetters significantly rely on partners for technology skills development (vs. 13% of Dabblers) 96% are using professional developers, and 79% are using citizen developers
Partnering to innovate
Pacesetters engage clients, startups and academia to help drive innovation. They are: 1.3x more likely to use clients & 2x more likely to use academia for product development 2.6x more likely to turn to start-ups for help steering their IT direction
Partnering is in their DNA: Pacesetters partner more broadly across the ecosystem and with more non-traditional partners
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation 8
Analytics is their fuel: Pacesetters power their organization’s decision-making with insights
3.6x more than for
Dabblers
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation 9
Integration is their breakaway move: Pacesetters combine social, mobile, and analytics technologies far more than others
Deliver and use Social Business via mobile to a significant degree 36% 11% 55%
Significant use of mobile analytics 31% 9%
30% 10% 57% Significant use of social media analytics
57%
Dabblers Followers Pacesetters
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation 10
For over 50% of Pacesetters, Cloud is a significant part of the use / delivery / application of these other initiatives
They are 4-7x as likely to use cloud to deliver mobile, social, and big data & analytics
….and Pacesetters place cloud at the core of these initiatives
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation 11
Broaden your idea of partnering – who you
engage and when
• Plug skill gaps creatively. Have you considered using academics, start-ups, or clients to train your staff? Are you using crowdsourcing or engaging citizen developers for expertise and speed?
• Treat innovation as a team sport.
What about bringing in clients or academia to help with product development? Have you engaged clients or start-ups when making strategic IT decisions?
• Collaborate better. Are you using social business tools to engage partners? Cloud to scale your collaborations? Analytics to better understand your ecosystem?
Staying on the leading edge demands more than adoption — it requires a strategic, integrated approach
Combine technologies to amplify results
• Engage easily. Are you making
social business capabilities available via mobile (to employees, partners, clients)?
• Make your mobile apps smarter. How can you blend the intelligence of big data and analytics with the convenience of mobile to create innovation for your customers and employees?
• Combine strategically. How can cloud speed and scale your other technology initiatives? Can integrating technologies help you create new products
Act on insight, not instinct
• Get equipped for advanced
analytics. Are you taking the plunge into new data sources like unstructured data (e.g. social media)? Building more sophisticated capabilities (e.g. predictive and prescriptive analytics)?
• Train your team. Does your organization have the right mix of technical and business skills to use your analytical toolset and interpret results?
• Act with insight. Has your organizational culture embraced use of evidence-based insights – rather than gut instinct – for decision making?
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
To learn more about the study, please visit
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ibm.com/ibmcai/biztechtrends (Short URL): ibm.biz/IBMBTT14
© 2014 IBM Corporation 13
Appendix
© 2014 IBM Corporation 14 14
IBM Business Tech Trends: Respondent distribution (Transformational technology decision makers, spanning 13 countries* and 15 industries**)
Role
11% C-level IT
39% LOB VP, Director, Manager
Organization size (# of employees)
Geography
55% Mature
Markets
48% 100-999
28% 1,000-4,999
24% 5,000+
40% IT VP,
Director, Manager
10% C-Level LOB
45% Growth Markets
To smooth possible geographic distortions, responses were weighted based on 2012 GDP data from The World Bank: data.worldbank.org/indicator/NY.GDP.MKTP.CD ** Includes 9 priority industries: Telco, Energy and Utilities, Media & Entertainment, Retail, Government, Healthcare, Financial Markets, Banking, Insurance
For a global understanding of approaches to big data & analytics, cloud, mobile and social, we surveyed 1447 IT and line-of-business (LOB) decision makers
Growth markets surveyed: Brazil, China, India, Mexico, Russia, South Africa Mature markets surveyed: Germany, France, Italy, Japan, Spain, UK, US
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends