Raising Malawi Presentation
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Transcript of Raising Malawi Presentation
Specializing in Socially Conscious Cause Marketing
C : aus e Marketing Campaign
Benefits
• Raise Funds – No Up-Front Costs
• Give Back to the Community
• Empower Children
• Promote Your Brands
• Align with your Mission/Values
H ow it WorksA unique version of the children’s book “My Beloved Child, Dream Big” will be created.
• New Front and Back Cover• Key Message of Non-Profit• Business Logo, tagline and URL• Children’s Artwork
A bout the Book
S p o n s o r’ s L o g o
H e r ew w w . s p o n s o r
. c o m
B ook Benefits
Timeless Message
Published Illustrators
Fundraising Opportunity
Longevity
N : ational Impact Caus e Marketing Campaign
Social Mediainteractive web app andpromotion to over 350,000 ppl
Printchildren’s books promotional
Public Relationssocial responsibility = great pr
WOM“word of mouth” advertising withschools, email, posts and tweets
Guerilla Marketingpassion + volunteers = promotion
S oc ial Media Web ApplicationSocial media is a popular marketing tool that actively engages people with your brand through user generated content.
Upload Illustrations
Interactive Voting
Storefront
S oc ial Media Web Application
Custom Branding
Real Time Reporting
Monitoring Capabilities
C aus e Marketing
: Campaign Summary
• Raise Money (No up-front costs)
• Storefront (18% of proceeds)
• Customized Fundraising
• Empower Children
• PR
• Longevity
“Thank you for the book. I like the pictures that the students drew and the meaning of the book. My dad and I read it all the time.”
Alexis Roundy, Age 8
“I absolutely love your book. I think it is everything that every parent wants to say to their children but can't put into words. I can't wait to share it with every parent I know.”
Amy Elkind, Mother & PTA President
“Dream Beloved Child is THE children’s book that lays the foundation for a child to be a lifelong dreamer… and believe in the power of his amazing imagination.”
Tami Walsh, M.A., President, Teen Wisdom Inc.
"This book is a gift to our children, our talented illustrators and future leaders. We hope it will inspire children everywhere to follow their dreams and discover the beauty and purpose that lies within.”
Lara Eisenberg, School Counselor at King Chavez Arts Academy
Tes timonials