Raising Malawi Presentation

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Specializing in Socially Conscious Cause Marketing

Transcript of Raising Malawi Presentation

Page 1: Raising Malawi Presentation

Specializing in Socially Conscious Cause Marketing

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C : aus e Marketing Campaign

Benefits

• Raise Funds – No Up-Front Costs

• Give Back to the Community

• Empower Children

• Promote Your Brands

• Align with your Mission/Values

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H ow it WorksA unique version of the children’s book “My Beloved Child, Dream Big” will be created.

• New Front and Back Cover• Key Message of Non-Profit• Business Logo, tagline and URL• Children’s Artwork

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A bout the Book

S p o n s o r’ s L o g o

H e r ew w w . s p o n s o r

. c o m

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B ook Benefits

Timeless Message

Published Illustrators

Fundraising Opportunity

Longevity

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N : ational Impact Caus e Marketing Campaign

Social Mediainteractive web app andpromotion to over 350,000 ppl

Printchildren’s books promotional

Public Relationssocial responsibility = great pr

WOM“word of mouth” advertising withschools, email, posts and tweets

Guerilla Marketingpassion + volunteers = promotion

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S oc ial Media Web ApplicationSocial media is a popular marketing tool that actively engages people with your brand through user generated content.

Upload Illustrations

Interactive Voting

Storefront

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S oc ial Media Web Application

Custom Branding

Real Time Reporting

Monitoring Capabilities

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C aus e Marketing

: Campaign Summary

• Raise Money (No up-front costs)

• Storefront (18% of proceeds)

• Customized Fundraising

• Empower Children

• PR

• Longevity

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“Thank you for the book. I like the pictures that the students drew and the meaning of the book. My dad and I read it all the time.”

Alexis Roundy, Age 8

“I absolutely love your book. I think it is everything that every parent wants to say to their children but can't put into words. I can't wait to share it with every parent I know.”

Amy Elkind, Mother & PTA President

“Dream Beloved Child is THE children’s book that lays the foundation for a child to be a lifelong dreamer… and believe in the power of his amazing imagination.”

Tami Walsh, M.A., President, Teen Wisdom Inc.

"This book is a gift to our children, our talented illustrators and future leaders. We hope it will inspire children everywhere to follow their dreams and discover the beauty and purpose that lies within.”

Lara Eisenberg, School Counselor at King Chavez Arts Academy

Tes timonials

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858-229-4015

[email protected]

!Thank You