Raising Seed Capital

Steve Schlafman@schlaf

@schlaf

• Est. January 2010• Based in Soho• Active seed fund• 125+ companies• Internet-enabled services,

apps and devices• Consumer + B2B• Value-add advisors• Entrepreneur friendly

B2b Consumer

Investment Focus

Types of FundingDebt / Credit Cards Family & Friends Venture Capital

Crowdfunding Customers Grants

Choosing The Right Investor(s)Location Expertise / Focus Partners

Brand Relationships Strategy

Accelerators

Incubators

Chis DixonHunch / Ebay

Rick WebbBarbarian

Group

Kal VepuriTrisiras Group

Ben SunLaunchTime

Mike LazerowBuddy Media

David LernerColumbia

David RoseNY Angels

Esther DysonAngel

Notable Angels in NYC

Gary VanyerchukVanyermedia

Joanne WilsonThe Gotham Gal

Jeff Pulver140 Conference

Josh StylmanReprise Media

Peter HershbergReprise Media

David TischTechStars

Jerry NeumannRoot Markets

Fabrice GrindaOLX

Notable Angels in NYC

NYC Seed Funds

NYC VC Funds

NYC Strategic VCs

How to Connect w/ VCsEvents + Classes AngelList Twitter + Blogs

Your Network Accelerators Founders

Our Investment ProcessWarm Intro Review Product +

PlanFirst Meeting

Negotiate / Close Partner Meeting Diligence

1 2

3

45

What We Look ForKick Ass Team Compelling Story Big Markets

Differentiated Product Traction + Data Distribution

Things We ValueAction Not Analysis Strong Culture Customer

Obsession

Data Driven Hustle / Hacking Great Design

How To PrepareSpeak w/ Founders Polish + Refine Deck Nail Product Demo

Know Thy Customer Define Brand Questions

Advice from FoundersKnow Thy Gatekeeper Don’t Have All Answers Show Traction

Market Expertise Understand CAC / LTV Land Anchor

The Pitch Deck (1 of 2)Title Problem Vision / Mission

Market Customer Acq. Product / Solution

Confidential – Do Not Distribute

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The Pitch Deck (2 of 2)Revenue Roadmap Traction + Milestones

Projections / Metrics

FundingTeam / Advisors

Confidential – Do Not Distribute

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After The PitchGet Feedback Follow Up Review Notes

Tweak Product Debrief w/ Advisors Stay Positive

Not Easy, But Rewarding