Raise Funds Faster than

Apple Sells iPads

Bridget L. Brandt

Sage Nonprofit Solutions

6.3M 6.3M customers

2

32,000 nonprofits

3

Business intelligence

for my industry

Solutions

End-to-End business solutions

Manufacturing

E-marketing

mobile access

ERP

CRM Accounting

Billing

Nonprofit Distribution

Making nonprofit life easier

YOU!

7 Ideas to Innovate

"There's an old Wayne Gretzky quote that I love," Steve

Jobs said in 2007. "‘I skate to where the puck is going to be,

not where it has been.' And we've always tried to do that at

Apple. Since the very, very beginning. And we always will."

1. Be cool

• It’s exclusive

• Appealing

− Visually

− Youth

• Easy to use

2. Be Fun

Think fun

− Online

− Events

− Even in your office

3. Be Social

-Encourage your staff to be

social and get your name out

there.

http://sagewords.net/2012/04/12/sage-

nonprofit-insights-social-media-infographic/

4. Be Shareable

5. Tell a Good Story

http://vimeo.com/charitywater/thestoryofch

aritywater

6.Be Addictive

7. Invest in Marketing

$730 billion in total annual U.S. marketing

expenditures

$7.6 estimate of annual nonprofit sector

In 2005 Save the Children (one of the

larger charity advertisers) spent about $6.4

million on advertising. The Walt Disney

Company — or Entertain the Children

spent about $2.4 billion — 359 times more

— about the equivalent of the difference in

height between the Sears Tower and a 4

year-old child.

It's a testament to the dearth of advertising

in the sector that the I.R.S. Form 990

doesn't even have a specific line item for

reporting it.

*Data from 2009

Mind Map

Q & A

Contact me:

• My blogs:

• http://customerexperience101.blogspot.com

• http://donorexperience101.wordpress.com

• Twitter: bridgetlbrandt

• Email: bridget.brandt@sage.com