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Radware 2016 State of the Union: Multi Industry Web Performance (Desktop)
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MULTI-INDUSTRY WEB PERFORMANCE 2016 STATE OF THE UNION (desktop edition) BREAKING IT DOWN BY INDUSTRY NEED FOR SPEED KING OF THE HILL Ecommerce scored the best in median TTI at 3.1 seconds. Even so, 76% of pages tested fell outside the 3-second target, owing to poor image and script optimization. How do you accomplish it? BREAKING NEWS News might be timely, but not for websites delivering it. News & media sites had a median TTI of 4.1 seconds. Culprits include too many images and excessive JavaScript and server requests. GOING LONG Sports websites didn’t hit it out of the ballpark either. Only 6% were under 3 seconds with a median TTI of 5.2 – the longest of any industry tested. Gratuitous requests, redirects and trackers are to blame. BOOKING A DEAL For an industry dependent on online bookings, travel & hospitality sites had a median TTI of 4.1 seconds. Many sites fail to cache static content, resulting in unnecessary server requests. LEARN FROM THE LEADERS It’s not all doom and gloom. Several companies are leaders within their respective industries. The key is optimization. TIME EQUALS MONEY WHEN IT COMES TO WEBSITE PERFORMANCE Websites are trying to do too much, and website owners are failing to optimize. The result is lost revenue, because time equals money when it comes to website performance. We measured the Time to Interact (TTI) – the load time needed before users can take action on a webpage – of the top 50 sites of four industries reliant on websites to grow their businesses: ECOMMERCE, NEWS & MEDIA, SPORTS AND TRAVEL & HOSPITALITY. COMPRESS AND REFORMAT IMAGES Reducing an image’s file size reduces image download times and increases the number of images that can be cached. MINIMIZE REDIRECTS Redirects trigger additional HTTP requests and delay page rendering. Minimize, or avoid, redirects to improve site performance. AVOID PLUGINS Plugins might process special types of content, but they can cause page crashes and security breaches. Web applications now allow content to be handled without them. READ THE FREE REPORT 2016 STATE OF THE UNION REPORT http://www.radware.com/industry-sotu2016/ © 2016 Radware, Ltd. All Rights Reserved. www.radware.com eCOMMERCE Amazon and Ikea set the bar with a TTI of 1.8 seconds. Despite a four-megabyte footprint, their websites are optimized via image compression and script optimization. NEWS & MEDIA Content is the product. Google, ESPN and the Huffington Post all scored well with TTIs ranging from 1.2 to 2.5 seconds by prioritizing website layout (like images) based on how/which content most engages audiences. SPORTS The National Football League’s website was the standout with an impressive TTI of 2.9 seconds despite prominent use of images and videos. The key? Proportion of requests by type across its main website categories. TRAVEL & HOSPITALITY Priceline netted a TTI of 2.4 seconds by minimizing server requests – just 39.
Transcript of Radware 2016 State of the Union: Multi Industry Web Performance (Desktop)
MULTI-INDUSTRY WEB PERFORMANCE2016 STATE OF THE UNION
(desktop edition)
BREAKING IT DOWN BY INDUSTRY
NEED FOR SPEED
KING OF THE HILLEcommerce scored the best in median TTI at 3.1 seconds. Even so, 76% of pages tested fell outside the 3-second target, owing to poor image and script optimization.
How do you accomplish it?
BREAKING NEWSNews might be timely, but not for websites delivering it. News & media sites had a median TTI of 4.1 seconds. Culprits include too many images and excessive JavaScript and server requests.
GOING LONGSports websites didn’t hit it out of the ballpark either. Only 6% were under 3 seconds with a median TTI of 5.2 – the longest of any industry tested. Gratuitous requests, redirects and trackers are to blame.
BOOKING A DEALFor an industry dependent on online bookings, travel & hospitality sites had a median TTI of 4.1 seconds. Many sites fail to cache static content, resulting in unnecessary server requests.
LEARN FROM THE LEADERSIt’s not all doom and gloom. Several companies are leaders within their respective industries. The key is optimization.
TIME EQUALS MONEY WHEN IT COMES TO WEBSITE PERFORMANCEWebsites are trying to do too much, and website owners are failing to optimize. The result is lost revenue, because time equals money when it comes to website performance. We measured the Time to Interact (TTI) – the load time needed before users can take action on a webpage – of the top 50 sites of four industries reliant on websites to grow their businesses: ECOMMERCE, NEWS & MEDIA, SPORTS AND TRAVEL & HOSPITALITY.
COMPRESS ANDREFORMAT IMAGESReducing an image’s file size reduces image download times and increases the number of images that can be cached.
MINIMIZE REDIRECTSRedirects trigger additional HTTP requests and delay page rendering. Minimize, or avoid, redirects to improve site performance.
AVOID PLUGINSPlugins might process special types of content, but they can cause page crashes and security breaches. Web applications now allow content to be handled without them.
READ THEFREE REPORT 2016 STATE OF THE UNION REPORT
http://www.radware.com/industry-sotu2016/
© 2016 Radware, Ltd.All Rights Reserved.
www.radware.com
eCOMMERCEAmazon and Ikea set the bar with a TTI of 1.8 seconds. Despite a four-megabyte footprint, their websites are optimized via image compression and script optimization.
NEWS & MEDIAContent is the product. Google, ESPN and the Huffington Post all scored well with TTIs ranging from 1.2 to 2.5 seconds by prioritizing website layout (like images) based on how/which content most engages audiences.
SPORTSThe National Football League’s website was the standout with an impressive TTI of 2.9 seconds despite prominent use of images and videos. The key? Proportion of requests by type across its main website categories.
TRAVEL & HOSPITALITYPriceline netted a TTI of 2.4 seconds by minimizing server requests – just 39.
