Radio in the car: What does the consumer really want?
-
Upload
worlddab -
Category
Technology
-
view
886 -
download
1
Transcript of Radio in the car: What does the consumer really want?
![Page 1: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/1.jpg)
Radio in car: What does the consumer
really want?Laurence Harrison, Director, Digital Radio UK
![Page 2: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/2.jpg)
Digital Radio UK
![Page 4: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/4.jpg)
Source: RAJAR Midas Spring 2016
Radio: Relevant and robust
![Page 5: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/5.jpg)
93% of drivers listen every week23% of radio listening is in-car
![Page 6: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/6.jpg)
Source: Radioplayer research / Proteus research 2016
![Page 7: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/7.jpg)
Source: Radioplayer research / Proteus research 2016
![Page 8: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/8.jpg)
So radio is important
in the car
![Page 9: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/9.jpg)
And digital is the future
of radio
![Page 10: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/10.jpg)
SOURCE: CAP/SMMT Q1 2016
UK: DAB standard in 82% of new cars
![Page 11: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/11.jpg)
![Page 12: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/12.jpg)
![Page 13: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/13.jpg)
UK 1000 Mile road test: Findings
DAB Three O2
Signal dropouts Miles
DAB (BBC & D1) 10 5
Three 59 140
O2 98 250
![Page 14: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/14.jpg)
DAB/FM + IP = Hybrid
![Page 15: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/15.jpg)
Automaticstation-following
Visuals and personalisation
Single station-list
![Page 16: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/16.jpg)
![Page 17: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/17.jpg)
![Page 18: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/18.jpg)
• WorldDAB User Experience Group• Aim: Assist in improving the UX for in-car digital radios• Collaboration between broadcasters and OEMs• Outputs:– Best practice UX design / Best practice library– Support hybrid, broadcast data collection and sharing– Collaborative consumer research
Developing a great radio experience in-car
![Page 19: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/19.jpg)
Ambition to build better radios
Design centred on the listener
Hardware to power experience
Metadata to make it smart
![Page 20: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/20.jpg)
What does the consumer really want
This is hybrid radio with DAB/DAB+ and IP
• A car with broadcast digital radio• A car radio with a simple, easy-to-use UX• An app-like radio experience that is safe
![Page 21: Radio in the car: What does the consumer really want?](https://reader035.fdocuments.us/reader035/viewer/2022081520/58798c341a28ab95318b496f/html5/thumbnails/21.jpg)
Laurence Harrison, Director, Digital Radio [email protected]