Radio & Digital A Dymanic Duo
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Transcript of Radio & Digital A Dymanic Duo
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Radio & DigitalA Dynamic Duo
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Let’s see the internet do this!
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The Original Wireless
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Evolution of technology
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Sustains
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Radio Boosts SEM
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Radio Gives Voice to Social Media
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Digital Even Adapted to Radio
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“Radio is greatly under monetized.Look at the time people spend with
Radio versus the money currently being
spent to advertise on Radio –it’s out of whack.”
- Eric Schmidt, Google CEO - USA Today
Google’s CEO knows:Radio is highly undervalued
Eric Schmidt
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55%than will go to Google
- The Neilson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.
Radio in a week
in a month in the U.S.
more peoplewill use
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What does this mean forYOU and YOUR BUSINESS?
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SalesConversion
Awareness
Action
ConsiderationData Capture
Lead Gen
WebsiteSocial Media
Events &Experiential
DigitalRadio
TerrestrialRadio
SalesSales
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Typical Ad Campaign
TerrestrialTerrestrialRadioRadio
Different Media...Different Vendors...No Audience Link
OnlineOnlineAdvertisingAdvertising Direct Direct MailMail
TerrestrialTerrestrialRadioRadio
PermissionPermissionE-MailE-Mail
MarketingMarketing
Internet RadioInternet Radioand Onlineand OnlineAdvertisingAdvertising
Ad CampaignIntegrated Media...One Vendor...Connected Audience
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Local Online Advertising growth
+12%
+46%
+5%
The Past:5-Year CAGR/
46.5%
The Future:5-YearCAGR2.9%
Compound Annual Growth Rate (CAGR)
© 2009 Borrell Associates Inc.
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Portland 2009-10 Digital Spend
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Internet Radio Forecast
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Mobile Advertising
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The Dynamic Duo at Work
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The client
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The Traditional Spot…
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…can be heard many places.
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The message gets a piggyback ride
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Radio & DigitalA Dynamic Duo