•To introduce a new internet radio

application along with the features

present in normal music players

present in the market.

•To introduce a new internet radio

application along with the features

present in normal music players

present in the market.

•Provide users an app with a much

better recommendation engine.

•To introduce a new internet radio

application along with the features

present in normal music players

present in the market.

•Provide users an app with a much

better recommendation engine.

•Save time of the users demanded by

the on-demand music streaming

apps.

•Target users mainly in the

social media at the initial stage.

•Gather feedback.

•Extend to other potential users

by specific marketing strategy

for youngsters (organizing

relevant events at college

campuses and shopping malls).

•Although there are a number of internet radio apps available in

international market, but none of them available in India actually

has a tailor-made recommendation engine.

•Use and popularity of music apps have increased by a

considerable amount in the last few years.

•School students and

college students.

•Adult young music

lovers.

•Mostly men and

women aged 15-35.

•Lack of a all in one internet radio

music app with all the features of a

quality online music player and a

good recommendation engine.

•People’s urge to connect and interact

with music lovers of similar taste from

all over the world.

Music lovers from

all over the world

eager to

experiment

•Our mission is to offer an ultimate

music experience to all with a supreme

quality recommendation engine. We

aim to bring all the music lovers from

around the world to the same platform

and offer them an experience like never

before.

•To reach out to

1,000,000 downloads

after launching in India

within 1 year.

•Expand in other

markets viz. US,

Canada, European

United Nations,

South Asian

countries by end of

2nd year.

•After discussing the goal and analyzing the

situation, lets lay down the strategy for the

company’s marketing plan.

•Our strategy focuses on

launching the app country wise

starting with India.

•Staying in regular contact with

customers via different online

methods like social media and

email.

•Further planning to launch in

other parts of the world viz. US,

China, European Countries.

•Service (POPs and PODs)

•Price

•Incentives

•Communication Channel

•Distribution Channel

•There a number of apps offering values

similar to what we are offering. The following

are the Points Of Parity (POPs) and Points Of

Difference (PODs) with the other available

music apps in the market:

•Play online music by genre, artist, or movie.

•Share a song on Facebook, Twitter or other

social networking sites.

•Build a radio station for yourself.

•See the lyrics of the song which is being played.

•Find other listeners from all over the world

listening to same type of music.

•Build a radio station for yourself or even for a

friend to let them know how much you know

them.

• State-of-the-art recommendation engine which will

enable user to build a station by choosing only one

song.

•Design of a tailor-made algorithm based on musical

traits that are entered by music experts.

•Play online music by genre, artist, or movie.

•Visit profile/station of users containing the song

which is being played and build a radio station for

yourself.

•Provide a one stop solution for adding new music

to the library manually or automatically.

•Adds will be present.

•Share a song on Facebook, Twitter or other

social networking sites.

•Get unlimited suggestions only by reacting to

one song depending on the n number of attributes

present in it.

•Rate each song individually.

•See the lyrics of the song which is being played.

•Find other listeners from all over the world listening to

same type of music.

•Find the top users having the most similar taste. Make

new friends with same taste of music.

•Rate and comment on the profile/station of other

users.

•Find other listeners from all over the world listening to

same type of music.

•No adds will be present.

• 4.99 USD for a month.

•54.89 USD for a year.

•Customers can choose whether to opt for the

premium version for a month and if they are

impressed they can go for the long term plan.

So the price is near to what other music app

competitors charge. And thus it is a suitable price for

accessing the premium services and benefits.

•The first time user needs to provide a referral of

some existing user for which both of them get

some of the premium services for a limited time

period for free.

•The first time user needs to provide a referral of

some existing user for which both of them get

some of the premium services for a limited time

period for free.

•Top 5 premium users with highest credibility

(response on interactive platform) will be provided

premium services at half rates for a month.

•The first time user needs to provide a referral of

some existing user for which both of them get

some of the premium services for a limited time

period for free.

•Top 5 premium users with highest credibility

(response on interactive platform) will be provided

premium services at half rates for a month.

•On reaching a milestone like 1000 referrals each

member wins a gift voucher & all the premium

services free for a month.

•Android app

•Website

•Word of mouth

•Visiting

Prospective

colleges

•Organizing events

at shopping malls

•Email marketing

•Facebook fan page

•Twitter handle

•The app release

video to be spread to

all potential customers

via several viral videos

network.

Analyzing factors exhibiting

successful implementation of the

service and look for similar

approaches for further growth.

Created By:

Shayantan Roy

Jadavpur

University

Guided By:

Prof. Sameer

Mathur

IIM Lucknow