DIGITAL MARKETING

Some Facts on Radio Soundtap History Elevator Pitch Mission Statement Video of business value Proposition Brand Brief Empathy Map KPIs Soundtap Analytics Station Map Segmentation&Targeting Digital Marketing Strategies

Email Marketing UI/UX Social Media Marketing

Content

Radio: between adult ages (18-64) • 2nd most consumed media in USA 23% vs TV 55% • Listened in car 42% vs Home 24% • Traditional terrestrial radio stations riches more audience via

digital (online) streaming • Digital streaming is on the rise nearly up 40% • Fewer barriers to entry to compete online for Internet radio • Independent radio is promotional tool for independent artists

Some Facts on Radio

Source 2014 Nielson Company http://www.newsgeneration.com/broadcast-resources/radio-facts-and-figures/

Soundtap History

http://blog.jammob.com/how-to-get-your-music-played-on-internet-radio/

Founded: 2011 by a 3 roommates in Stanford, CA who love and appreciate independent media. Current Situation: Media monopoly. Majority of US broadcasting media is owned by 7 US corporations Soundtap aims to stand in front of this trend.

Elevator Pitch

“Soundtap is a social and interactive platform as a service on Web and Mobile for creators and consumers of commercial free Live radio stations and radio shows around the world. “

Mission Statement

To preserve the diversity that is college and community radio by delivering and promoting non-commercial, listener supported live radio programming to web and mobile audiences around the world.  

Value Proposition

Soundtap Video https://www.kickstarter.com/projects/1009166616/soundtap-

building-a-future-for-college-and-communi

Commercial Free

Human Powered Radio

Target Market

Brand Brief

Competitive AdvantageValue Proposition

Attributes Key Products &Services

Key Competitors

StakeholderIncrease/Support independent radio creation & listenership

Mission

Web app Mobile Tablet

TuneIn Rdio

iHeart Radio

Free Human Powered Show focused

Social/Interactive

Real-time non main stream music discovery Pulse on the listenership

Events, Donations Show Station Rankings & Tagging

Colleges/Universities Local radio Communities Musicians/Record Labels

Radio Stations & Programmers

Preserve Independent Media

Persona Empathy Map-I

so cool to know what is behind content

can listen in their car and home and mobile

can listen from all around the world

unbiased programming is so cool!

college radio is dying

there are no listeners outside of local area

they dont trust commercial radio

radio programmer

23 yrs old

AMANDA

female

my show just got favorited!

happy someone called in a request

Programmer

can chat with listeners from all around the world

she is supporting independent musicians

i can t believe we are on mobile now!

On the fly access to global gems

Persona Empathy Map-II

so cool our programming reaches ww audience

they give Soundtap shout outs

can listen from all around the world

unbiased programming is loved!

college radio is dying

there are no listeners outside of local area

they dont trust commercial radio

Station Manager

28 yrs old

Ken

Male

they can expand their audience

gauge what radio program is doing well

gauge what radio programmer is on top of it

they add Soundtap to their website as the App

Manager

fearful that medium is under threat

Persona Empathy Map-III

this app recommends me live programs

can listen in their car and home and mobilecan listen from all around the world

unbiased programming is so cool!

real time chat? unreal!

i get to request a song!

happy to avoid invasive commercials

avid listener

33 yrs old

i can follow my favorite programmers

Male

can donate to their favorite station

all this is for free!

i get notification of my favorite shows

Mark

listener

search and listen by genre

Buy music of interest

KPI’s include maximizing the following:

1. Listener Sign Ups 2. App Downloads - iPhone & Android 3. Play Button 4. Time on Site 5. Stations Sign Ups

Soundtap Analytics

Soundtap Analytics

Soundtap Station Map

Segmentation & Targeting

Ken Station Manager

28 yrs old

Amanda Radio Programmer

23 yrs old

Mark 33 yrs old

Avid listener

Email Marketing

STRATEGY • Setup newsletter

• determine appropriate frequency • Site metrics (weekly trending, staff picks, most popular etc)

• Email Campaign • Welcome Email (signups) • Thank you Email (station suggestions)

• Set up inactivity email • Listeners that have not comeback in a week

STATS: Total number of signups: 10,510 Stations on board: 712 College Radio: ~500 Community Radio: ~200

Email Marketing

UI/UX Strategy

UI/UX Strategy

Soundtap

these implementations will lead to Content strategy => Retention, Referral and

Amplification

UI/UX StrategyTop Page Views

Social Media Marketing

Social Media Marketing

Social Media Marketing

1. Organic user growth (shot outs, voms) 2. Social features implementation 3. Implement Facebook & Twitter news feed 4. Gamification - Madness (listener amplification 100 fold) 5. University and station ambassador

Social Media Marketing

1. News Feed on FB and Twitter 2. Enable signups with FB and Twitter 3. Engage with influencers on FB 1,500 fans and T 1,200 follows 4. Keep G+ profile active and current 5. AngeLList is also of interest for investor and talent outreach..

https://angel.co/soundtap

Soundtap Marketing Strategy