Race Donations for Aut2Run by Sharon Francis
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DONATIONS & FUNDRAISING CASE STUDY: Autism Society Ventura County & Ventura Marathon Partnership Presenter: Sharon M. Francis, Aut2Run Race Director
Transcript of Race Donations for Aut2Run by Sharon Francis
DONATIONS & FUNDRAISING
CASE STUDY:Autism Society Ventura County
& Ventura Marathon PartnershipPresenter: Sharon M. Francis, Aut2Run Race Director
PRESENTATION OVERVIEW
* Benefits of Charity Partnering
* Charity Race Examples
* Fundraising – Online/Offline- RunSignUp Donation Platform- The Power of Teams
* Q&A in group
Autism Society Mission:Improving the lives of all affected by autism
In the United StatesAutism now effects* 1 in every 68 children (80% boys, 30% seizures)* 3.5 million in U.S.* $250 billion per year in services
www.Autism-Society.org
As a nonprofit, is it better to start your own race or partner?
The origins of
Event Wish List:250+ people in timed raceFundraise $50,000Huge Autism Resource FairFamily-Friendly (9am 5K start) & Competitive (10K Trail, 15K)Unique scenic course
Perks:Collector’s medal seriesT-Shirt design contestAnnual autism awards recognitionArt Exhibit featuring local artistsRecruit new board membersGreater community involvement & awareness of autism spectrum
Inaugural Aut2Run 5K/10K 2013
https://www.youtube.com/watch?v=GVUz5hrnhok
As an independent race, could your event benefit from
some more passion?
Benefits of Charity Partnering
Benefits of Charity Partnering* Impact on Races *
Wider marketing reach - increases registrations of runners and volunteers
Positive race reputation increased in community (reason for public to be more patient with street closures and traffic)
Increased sponsorship possibilities -may be able to receive donations of essential race services or supplies
Legacy Club- Fundraisers feel supported by donors and are more likely to return each year to support the cause, even if they don’t like course
Benefits of Charity Partnering* Impact on Charity *
Wider reach to race participants & supporters to increase knowledge and support of cause and $$$
Public recognition opp. for sponsors, large donors and fundraisers
Fun event for members and supporters to connect, remember & celebrate
Donors feel more actively involved in support of cause, runner, and team
Benefits of Charity Partnering* Impact on Runners *
Personal satisfaction that doing what they love doing (running) is also making a difference to others; higher tolerance for race fees
Cause-focused running goal = good motivator for new runners
Good vibes - Fundraisers feel supported by donors. Runners enjoy the energized volunteersand course support.
Opportunity to share love of running with friends & family (shorter races, walkers and strollers allowed)
Find a Partner
Aut2Run 5K/10K for ASVC (April) Races: 10K Trail Race, 5K Run/Walk, 15K Hero Run & Kids Fun-K
Feedback from some runners:“Why don’t you do a Half Or a full marathon?”
Partner: Ventura Marathon (September)ASVC is 1 of 7 recognized charities. Runners can make donations or become fundraisers. In 2014 this raised $2000 for ASVC + free Expo booth to pitch April race. (Race Director Josh is our timer )
Online Tutorials
Customized Pages
Set Custom Donation Levels
Online Fundraising Encourages Competition
Race Director can enter offline donations too!
Fundraising Page Example
Offline Fundraising – Give Tools!
Donors vs. SponsorsDONORS SPONSORS
WHY THEY GIVE OR PARTNER
Inspired by peopleHope for changeBelieve in org. mission
MarketingFoot trafficCommunity Service
EXPECT IN RETURN
NothingGood feelingReceipt/Thank you (IRS)
Product/Logo recognitionPatronage
RunSignUp hasgreatly supported the
volunteer management ofAut2Run
Let’s review our growth…
Aut2Run Success
Year/Race Registrants Donations & Sponsorships
Gross Profit
2013 Aut2Run 1163 RunnersSOLD OUT
185 Volunteers
$23,000(30% of gross)
$78,000
2014 Aut2Run 2157 RunnersSOLD OUT
320 Volunteers
$38,000(35% of gross)
$110,000
2015 Aut2Run 2500 RunnersSOLD OUT
220 Volunteers
$48,000(37% of gross) $130,000
Race PartnersYear/Race Registrants Donations &
SponsorshipsGross Profit
2013 Aut2Run 1163 Runners185 Volunteers
$23,000 $78,000
2014 Aut2Run 2157 Runners320 Volunteers
$38,000 $110,000
2014 Ventura Marathon Partner
(September)
(+3000 in Marathon, Half, 5K
& Fun Run)
$2000 $2000
2014 Holiday Race Partner (Dec.)
(+2500 in Half,5K & Fun Run)
$500 $500
2015 Aut2Run 2500 Runners220 Volunteers
$48,000 $130,000
Leverage Strategic Partnerships
• Expo Booth Swaps• Email Blasts to Supporters• Goodie Bag Inserts• Officially Recognized Sponsor/Charity• Volunteer Recruitment• Referrals for Race Suppliers – Timers,
T-Shirts, Medals, Awards
Keep ‘em coming back!
Our secret…
“Best Medals in L.A.!”-LA Sports & Fitness Magazine 2015
Super soft race shirts designed by local artists with Autism
Great Food & Sponsors
Unique Course &Inspiring People
