From Door-2-Door To ROIWe brought ra.solar into the digital world and built them a mult-million dollar lead machine with inbound content marketing to drive sales.

SUMMARYImproving their web presence was the foundation of the inbound marketing campaign. We attracted homeowners with search and social campaigns. We mapped out customer journeys for unique buyer personas to drive hyper-targeted conversions. We created a content marketing campaign to convert visitors into quality leads. Then we created lead gen sequences and email workflows to nurture leads into prospects and sales opportunities. Finally we scaled up by automating each funnel.

ROLES

● INBOUND LEAD GEN

● DIGITAL ECOSYSTEM

● SEARCH + SOCIAL

● CUSTOMER JOURNEYS

● CONTENT MARKETING

● MARKETING AUTOMATION

DigitalEcosystemWe took an insight driven approach by infusing technology into every aspect of the digital ecosystem. We gathered intelligence on the visitors as they made it through each touchpoint of the journey. We used these insights to create personalized content offers and LEAD MAGNETS for the individual.

Content MarketingOnce the homeowners are attracted into the funnel from Google or Facebook ads. They are drawn into the funnel with call-to-actions and landing pages. Once they convert, they give up email/contact info in exchange for a “lead magnet” in the top of the funnel. This action converts them into a lead. Then you nurture leads with other pieces of content in the middle of the funnel. This type of content converts leads into prospects and sales opportunities.

TYPES OF CONTENT

● LANDING PAGES

● VIDEOS

● EBOOKS

● WHITEPAPERS

● CHECKLISTS

● WEBINARS

● SPEC SHEETS

● FAQ SHEETS

● CASE STUDIES

FUN FACT: Nurturing leads with content marketing dropped their cost-per-lead from $90 down to $35.

AUTOMATED JOURNEYSWe used marketing software tools to build out lead generation sequences and email workflows to automate the inbound customer journey. We researched and developed unique buyer personas based on psychological profiles and behavior patterns. Armed with those game-changing insights we segment the journey with unique sequences customized for those personas.

● JOURNEY MAPPING

● EMAIL WORKFLOWS

● LEAD SEGMENTATION

● LEAD SCORING

● CUSTOMIZED CONTENT

● AUTOMATION

FUN FACT: Lead segmentation and automation increased increased their sales production by 350%

FOCUSED ONRESULTSWe focus on the results that count. Leads, sales, profits, and ROI. How much is cost to generate a lead? An appointment? How much does it cost to get a sale? All leads are not created equal and the quality will determine your ROI.

STATS

● TRIPLED SALES REVENUE

● LOWERED CPA X 4

● $4M IN QUARTERLY SALES

● 7-TO-1 ROI

“Heist took me from marketing like it was 1999 to marketing like it’s 2016. Our cost-per-sale is 4 times lower than my traditional sales model.”

- Thomas Angley, Founder and CEO