r u ready? Leveraging New Technologies to Propel Your Business - Greg Verdino
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Social networks, microblogging, mobile technologies, online video, cloud computing, virtual worlds - you've heard the buzz but figure that they're just digital playgrounds for Millennials and geeks. But what if you can tap into the power of these same trends to propel your business into the future? To make every employee more productive, attract more customers and deliver stronger top- and bottom-line results? You can - but only if you're ready to move beyond the old ways you've always don't things, ready to rethink the fundamentals of how business happens, ready to embrace change and ready to take action. You will learn how the "connections economy" will change the way you establish and grow new business relationships, why tomorrow's most successful companies will seamlessly blend work and play, how you can turn "free" into your most powerful revenue generating tool, and how a host of emerging technologies can empower even the smallest of businesses to compete in a fast moving global economy. Presented by Greg Verdino at IMS08 9/8/2008 http://www.InboundMarketingSummit.com
Transcript of r u ready? Leveraging New Technologies to Propel Your Business - Greg Verdino
who is this guy?
i work for crayon
a strategic consultancy that helps its clients achieve positive change and impact by joining
the conversationthe conversation.
“the future is already here...
it’s just not evenly distributed yet.”it s just not evenly distributed yet.- cyberpunk author william gibson
r u ready for a warning?r u ready for a warning?
right? wrong?right? wrong?
right? wrong?right? wrong?
r u ready for the new world of work?r u ready for the new world of work?
what’s wrong with work?what s wrong with work?
well for starters
• politics
well, for starters…
• the commutepolitics• bureaucracy
b d
the commute• clock watching
• boundaries• silos
• meetings• firewalls
• dysfunction• slow to act
• arcane corporate policies• legal controlsslow to act
• slower to changelegal controls
• anti-social behavior
BlurBlur
17
by chance, you happen to be here
building the ‘best of what’s around’ workplacebuilding the best of what s around workplace
a new day is dawning19
a new day is dawning
h i l di it l i t lphysical digital virtual
you’re right where you wanna be
building the workplace of the futurebuilding the workplace of the future
you’re right where you wanna be
building the workplace of the future
a global talent poolworking wherever they happen to bein dynamic deliverable-based teamsin dynamic deliverable-based teams
empowered by collaboration technology
so no more physical offices then?so no more physical offices, then?
‘the mansion’: nasa’s silicon valley outpostthe mansion : nasa s silicon valley outpost
google’s new zurich office: guitar hero anyone?google s new zurich office: guitar hero anyone?
ok dorkok dork
a storm’s a brewin’a storm s a brewin
ok so r u ready to take it outsideok, so r u ready to take it outside
Response + ResponsivenessResponse + Responsiveness
the knowledge economythe knowledge economy
a connections economya connections economy
the buzzing in the hivethe buzzing in the hive
r u ready to bring it on home?r u ready to bring it on home?
ok, so remember this guy?
but most importantly…
this kind of thing helps my company get clientsg p y p y g
r u ready to get started?r u ready to get started?
blog: www.gregverdino.comtwitter @gregverdinotwitter: @gregverdinoemail: [email protected] life: jiggy stardustcompany: www crayonville comcompany: www.crayonville.com
www.crayonvillesecondlife.com
