1

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is

A)evaluation.

B)purchase involvement.

C)decision making.

D)postpurchase dissonance.

E)none of the above.

2

Nominal decision making tends to be associated with

A)high levels of purchase involvement.

B)low levels of purchase involvement.

C)intermediate levels of purchase involvement.

D)all of the above.

E)none of the above.

3

Another term for habitual decision making is

A)limited decision making.

B)extended decision making.

C)nominal decision making.

D)automatic decision making.

E)routine decision making.

4

The first stage of the decision process is called the

A)evaluation of alternatives.

B)problem recognition.

C)information search.

D)purchase evaluation.

E)post purchase evaluation.

5

The motivation to resolve a recognized problem depends on

A)the time and effort required.

B)the relative importance of the problem.

C)the magnitude of the discrepancy between the desired and existing states.

D)b and c.

E)a and b.

6

A problem of which a consumer is aware is

A)an affective problem.

B)an active problem.

C)a cognitive problem.

D)a situational problem.

E)none of the above.

7

The uncontrollable factors that affect problem recognition include all of the following EXCEPT

A)household characteristics.

B)individual development.

C)financial expectations.

D)sales force efforts.

E)all of the above are uncontrollables that affect the desired state.

8

Once a consumer problem is identified, the manager may structure the marketing mix to solve the problem. This can involve

A)developing a new product.

B)altering an existing product.

C)modifying channels of distribution.

D)changing pricing policy.

E)all of the above

9

The first stage in the consumer decision process is information search.True

A)

B)False

10

The three types of consumer decision making are nominal, limited, and complex.

A)True

B)False