quiq.ly pitch deck july 2014
-
Upload
jegors-ivanovs -
Category
Documents
-
view
93 -
download
1
Transcript of quiq.ly pitch deck july 2014
quiq.ly
SO YOU GOT A PROBLEMRESTAURANTS
You have dinner scheduled, but you wanna know which place has the best menu this week.
quiq.ly
WELL… YOU COULD
Ask your friends and drown in all-different opinions
Look up on the web and end up reading sales materials
!
!
Create a web survey and become a dinning geek
quiq.ly
OR
GET
!Your results are a top of 3 restaurants. You will find a table even if people's #1
voted place is fully booked. Bingo! !
Quiq.ly is the first daily assistant app, which truly helps make fast and clear everyday decisions. Just drag and drop to RATE and make TOP charts for just about anything
We bring the new ranking system for everything. !
Let's face it, all internet users make choices according to likes, charts, rates, but there is no universal app for that. !
London / Riga quiq.ly10
Flexible !Choose from a number of question designs: Yes or No, pick one among several on the list or pick one in a grid of pictures. Also, questions of ordinal scale.
London / Riga quiq.ly11
Easy !Formulate your question and pick the category your question fits best in. 4 steps and you’re ready.
London / Riga quiq.ly12
Clear !Make yourself a cup of tea and voilá... The app delivers swift instant feedback in a visually appealing and easy-to-read quantitative output form - pie, bar or top charts.
quiq.ly
APP OVERVIEWCURRENT BUILD
London / Riga quiq.ly14
Workflow – quiq.ly is quick
1 2 3 4
State the question State the options Publish your question Get the answer
Revenue – In-app purchases
Answers from category gurus
Customised question look
Question targeting at people of relevance
1 2 3
London / Riga quiq.ly16
Revenue – Assumptions*
Individual user baseStart with # users 100Growth Rate per week 10%Retention after 90 days 35%Companies baseAcquire every 4 weeks 10Individual conversion rate to customer 0,35Price of the in-app purchase (individuals). They buy it once and it lasts foreveranswer from experts, $ 0,8custom question design, $ 0,8custom target audience, $ 0,8App Store commission (30%) 0,3Price of an in-app purchase (companies). They buy it for one month, twice a year custom question design and target audience, $ 100
* All assumptions are based on the opinion of VC gurus (e.g. Paul Graham essays) and recent articles on trends and mobile application statistics.
London / Riga quiq.ly17
Costs – one months period
$Programmers / Designers salary 5000
Founders salary 3000
Office&Operations 2000
Marketing, test markets: Latvia and the UK (general and special events) 10000
Total 20000
Total costs growth rate coefficient (per quarter) 1,05
London / Riga quiq.ly18
Forecast – 8 quarters
0q 1q 2q 3q 4q 5q 6q 7q 8qDirty user base’ 28571 57143 114286 228571 571429 1000000 1428571 2285714
User Base Individuals 10000 30000 70000 150000 350000 700000 1200000 2000000
User base Companies 50 150 350 750 1750 3500 6000 10000
Number of customers individuals 3500 10500 24500 52500 122500 245000 420000 700000
Number of customers companies 50 150 350 750 1750 3500 6000 10000
Revenue from individuals 1960 3920 7840 15680 39200 68600 98000 156800
Revenue from companies 5000 10000 20000 40000 100000 175000 250000 400000
CostsProgrammers/Designers salary -15000
Founders salary -9000
Office&Operations -6000
Marketing (general) -15000
Marketing (special events) -15000
Total Costs -60000 -63000 -66150 -69458 -72930 -76577 -80406 -84426 -88647
Total costs growth coefficient (per quarter) 1,05
EBITDA -60000 -56040 -52230 -41618 -17250 62623 163194 263574 468153
IRR 29%
Additional customer individual 7000 14000 28000 70000 122500 175000 280000
Additional customer company 100 200 400 1000 1750 2500 4000
London / Riga quiq.ly19
Checklist – Progress to - date and immediate goals
Pilot project to test the initial hypothesis First prototype built at Garage48 hackathon
Runner-up award at Garage48 Core team formed SIME Stockholm and DLD Munich
attended
What we achieved in 2013/2014 !
What we will achieve in 2014 !
Launch of the MVP Seed round raised Mentoring committee set up Launch of ordinal scale questions Pivot towards top charts app via ordinal scale 60k users by the year-end
London / Riga quiq.ly20
Timeline – Milestones of development
2013 The inception of quiq.ly
GARAGE 48 runner-up / First prototype
Launch of MVP / UI tests
Ordinal scale questions (top charts) introduced
The app pivots for top chart only approach
DONE
June
November
August
September
November
UK Ltd company registration June 2014
2013
June 2014
2014
2014
2014
2015January 60k users
London / Riga quiq.ly21
People – quiq.ly team
3yrs Kirils Strukovs London Business School, financial derivatives (JP Morgan)
Project management and finance
Communication and marketing
Jegors Ivanovs Stockholm School of Economics in Riga, digital project management, client service in advertising
Andrejs Adamovics University of Latvia, 15+ years of professional software design and development experience
Kristers Jursevskis iOS developer, 4+ years of experience
Kristaps Cirulis Information Systems Management Institute, creative direction and strategy in advertising
Product development and programming
3yrs
10yrs
4yrs
15yrs
Thanks! !We are keen to hear from you [email protected] / +371 2 9808 100