quiq.ly pitch deck july 2014

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Transcript of quiq.ly pitch deck july 2014

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quiq.ly

SO YOU GOT A PROBLEMRESTAURANTS

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You have dinner scheduled, but you wanna know which place has the best menu this week.

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quiq.ly

WELL… YOU COULD

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Ask your friends and drown in all-different opinions

Look up on the web and end up reading sales materials

!

!

Create a web survey and become a dinning geek

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quiq.ly

OR

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GET

!Your results are a top of 3 restaurants. You will find a table even if people's #1

voted place is fully booked. Bingo! !

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Quiq.ly is the first daily assistant app, which truly helps make fast and clear everyday decisions. Just drag and drop to RATE and make TOP charts for just about anything

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We bring the new ranking system for everything. !

Let's face it, all internet users make choices according to likes, charts, rates, but there is no universal app for that. !

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Flexible !Choose from a number of question designs: Yes or No, pick one among several on the list or pick one in a grid of pictures. Also, questions of ordinal scale.

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Easy !Formulate your question and pick the category your question fits best in. 4 steps and you’re ready.

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Clear !Make yourself a cup of tea and voilá... The app delivers swift instant feedback in a visually appealing and easy-to-read quantitative output form - pie, bar or top charts.

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quiq.ly

APP OVERVIEWCURRENT BUILD

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Workflow – quiq.ly is quick

1 2 3 4

State the question State the options Publish your question Get the answer

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Revenue – In-app purchases

Answers from category gurus

Customised question look

Question targeting at people of relevance

1 2 3

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Revenue – Assumptions*

Individual user baseStart with # users 100Growth Rate per week 10%Retention after 90 days 35%Companies baseAcquire every 4 weeks 10Individual conversion rate to customer 0,35Price of the in-app purchase (individuals). They buy it once and it lasts foreveranswer from experts, $ 0,8custom question design, $ 0,8custom target audience, $ 0,8App Store commission (30%) 0,3Price of an in-app purchase (companies). They buy it for one month, twice a year custom question design and target audience, $ 100

*  All assumptions are based on the opinion of VC gurus (e.g. Paul Graham essays) and recent articles on trends and mobile application statistics.

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Costs – one months period

$Programmers / Designers salary 5000

Founders salary 3000

Office&Operations 2000

Marketing, test markets: Latvia and the UK (general and special events) 10000

Total 20000

Total costs growth rate coefficient (per quarter) 1,05

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Forecast – 8 quarters

0q 1q 2q 3q 4q 5q 6q 7q 8qDirty user base’ 28571 57143 114286 228571 571429 1000000 1428571 2285714

User Base Individuals 10000 30000 70000 150000 350000 700000 1200000 2000000

User base Companies 50 150 350 750 1750 3500 6000 10000

Number of customers individuals 3500 10500 24500 52500 122500 245000 420000 700000

Number of customers companies 50 150 350 750 1750 3500 6000 10000

Revenue from individuals 1960 3920 7840 15680 39200 68600 98000 156800

Revenue from companies 5000 10000 20000 40000 100000 175000 250000 400000

CostsProgrammers/Designers salary -15000

Founders salary -9000

Office&Operations -6000

Marketing (general) -15000

Marketing (special events) -15000

Total Costs -60000 -63000 -66150 -69458 -72930 -76577 -80406 -84426 -88647

Total costs growth coefficient (per quarter) 1,05

EBITDA -60000 -56040 -52230 -41618 -17250 62623 163194 263574 468153

IRR 29%

Additional customer individual 7000 14000 28000 70000 122500 175000 280000

Additional customer company 100 200 400 1000 1750 2500 4000

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Checklist – Progress to - date and immediate goals

Pilot project to test the initial hypothesis First prototype built at Garage48 hackathon

Runner-up award at Garage48 Core team formed SIME Stockholm and DLD Munich

attended

What we achieved in 2013/2014 !

What we will achieve in 2014 !

Launch of the MVP Seed round raised Mentoring committee set up Launch of ordinal scale questions Pivot towards top charts app via ordinal scale 60k users by the year-end

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Timeline – Milestones of development

2013 The inception of quiq.ly

GARAGE 48 runner-up / First prototype

Launch of MVP / UI tests

Ordinal scale questions (top charts) introduced

The app pivots for top chart only approach

DONE

June

November

August

September

November

UK Ltd company registration June 2014

2013

June 2014

2014

2014

2014

2015January 60k users

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People – quiq.ly team

3yrs Kirils Strukovs London Business School, financial derivatives (JP Morgan)

Project management and finance

Communication and marketing

Jegors Ivanovs Stockholm School of Economics in Riga, digital project management, client service in advertising

Andrejs Adamovics University of Latvia, 15+ years of professional software design and development experience

Kristers Jursevskis iOS developer, 4+ years of experience

Kristaps Cirulis Information Systems Management Institute, creative direction and strategy in advertising

Product development and programming

3yrs

10yrs

4yrs

15yrs

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Thanks! !We are keen to hear from you [email protected] / +371 2 9808 100