Quid - Digital Innovation Summit NYC
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D ATA I S G R O W I N G FA S T E R T H A N T H E A B I L I T Y F O R H U M A N S T O E X T R A C T I N S I G H T
P R O B L E M : ∆D ATA > ∆C O M P R E H E N S I O N
N O O N E H A S T H E T I M E T O C O N S U M E A L L O F T H E I N F O R M AT I O N
1st Result
2nd Result
3rd Result
4th Result
5th Result
Percent Click for Google Organic Search
0% 15% 30% 45% 60%
53% click on first link
Only 13% get beyond first 5 links
David Brooks
“What Data Can’t Do”
Op-ed. February 13th, 2013
“ B I G D ATA H A S T R O U B L E W I T H B I G P R O B L E M S ”
“ B I G D ATA H A S T R O U B L E W I T H B I G P R O B L E M S ”
1. Data struggles with the social
2. Data struggles with context
3. Data obscures values
T H E W E AT H E R M A N I S R I G H T… . R E A L LY ?
+ 25% accuracy of
precipitation forecast
+ 10% accuracy of
temperature forecast
2 . O R G A N I Z E = C O N T E X T
M A K I N G T H E M A R R I A G E W O R K
1 . C O L L E C T = C O N S U M E
3 . T H I N K = I N S I G H T S
QUID MIMICS HOW YOUR BRAIN F INDS PATTERNS, AT MASS IVE SCALE
< >< >
< >
Keywords extracted from text, creating a semantic
signature
Links established based on shared language
Network map visualizes relationships at large
scale
QUID: INTERFACE TO EXPLORE TRENDS IN LARGE, COMPLEX DATASETS
Climate Change
FDA / TobaccoObesity
Patient Trials
Macroeconomy
Heart Disease
GMOs
Sugary Drinks
Diabetes
Earnings
QUID: EXPLORING THE LANDSCAPE AND TRENDS
Sugary Drinks
Food & DrinkEvents
Soda & Cancer Risk
Quarterly Results
St. Patrick’s Day Events
Burger King Drops Soda
Giving Up Sodafor Lent
Shares / Stock Price
Soda Stream
QUID: LANDSCAPE SENTIMENT ANALYS IS
Sugary Drinks
Food & DrinkEvents
Soda & Cancer Risk
Quarterly Results
St. Patrick’s Day Events
Burger King Drops Soda
Giving Up Sodafor Lent
Shares / Stock Price
Soda Stream
QUID: BRAND POSIT ION AND SENTIMENT
Sugary Drinks
Food & DrinkEvents
Soda & Cancer Risk
Quarterly Results
St. Patrick’s Day Events
Burger King Drops Soda
Giving Up Sodafor Lent
Shares / Stock Price
Soda Stream
QUID: BRAND POSIT ION AND SENTIMENT
Sugary Drinks
Food & DrinkEvents
Soda & Cancer Risk
Quarterly Results
St. Patrick’s Day Events
Burger King Drops Soda
Giving Up Sodafor Lent
Shares / Stock Price
Soda Stream
QUID: TOPIC POSIT ION AND SENTIMENT
Sugary Drinks
Food & DrinkEvents
Soda & Cancer Risk
Quarterly Results
St. Patrick’s Day Events
Burger King Drops Soda
Giving Up Sodafor Lent
Shares / Stock Price
Soda Stream
M A K I N G T H E M A R R I A G E W O R K
1 . C O L L E C T = C O N S U M E
2 . O R G A N I Z E = C O N T E X T
3 . T H I N K = I N S I G H T S
W I L L C O N C E R N S O F P E R S O N A L D ATA S E C U R I T Y H AV E A M E A N I N G F U L I M PA C T O N U S E R ’ S B U S I N E S S ?
W H AT I M PA C T W I L L U B I Q U I T O U S S E N S O R S H AV E O N T H E F U T U R E O F R E TA I L ?
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