Appnation Cross Platform Summit NYC 2013 Sponsorship Guide

FOR MORE INFORMATION, PLEASE EMAIL JOHANNA SHALHOUB, VP BUSINESS DEVELOPMENT

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MAY 21-22, 2013 - 82 MERCER - NEW YORK CITY WWW.APPNATIONCONFERENCE.COM


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Global mobile advertising in 2011 totaled

more than $5.3B. US Mobile advertising

crossed the $1.7B mark in 2012 on its way

to $2.5B in 2014

Typical mobile device contains 18 apps

Consumers spend 94 minutes per day in

mobile apps vs. 72 per day on the Internet

Consumers spend 23% of their media

time in apps, but advertisers spend

only 1% of their budget in this medium

10% of adult cell phone users have

downloaded an app within the past week.

THE APP ECONOMY IS CHANGING THE WORLD!

THE APP ECONOMY

APPNATION delivers the ideas that frame the new app economy through provocative and thoughtful presentations from the leading minds and dominant figures in the market.

programs dive deep into core drivers for the emerging app universe:

• Platform Fragmentation

• Mobile App Investment

• How Real Is The Power of the App Economy?

• Mobile v. Web-based Apps

APPNATION will continue to focus intensely on the critical topics driving the market forward in 2013 and beyond.

Sources: comScore, Alexa, Flurry Analytics, VSS, Mary Meeker (KPCB)

2011 2015

In-App Advertising

App Downloads

Sales Physical Goods & Services

Digital Downloads

Virtual Goods


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0

500

1000

NYC 2011 NYC 2012 NYC 2013 (est.)

325

636 750

35%

17% 17%

11%

15%

5% Developers - 35%

Marketers - 17%

Hardware / Infrastructure- 17%Investors / Analysts - 11%

Media/Content - 15%

Other - 5%

As the only event focused on the business size of the App Revolution, APPNATION attracts not only developers, but also leaders from carriers, brands, platform developers, media, government and commerce. This is the elite of the app world, gathered together in one place to forge the next phase of market expansion.

Our stage has been home to some of the world's leading app visionaries and emerging players who are defining the business. We attract the most targeted group of media, advertising, entertainment and commerce executives along with developers and mobile entrepreneurs, investors, analysts and press.

We anticipate a highly qualified, senior-level

prominent experts who are redefining application and platform development and delivery across the media, content, and advertising industries.

APPNATION AUDIENCE

THE ENTIRE APP UNIVERSE WILL BE THERE! WILL YOU?


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PRESS

APPNATION conferences attract intense coverage before, during and after the shows, from media outlets across the world.


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PREMIER SPONSORSHIPS

APPNATION offers Premier Sponsorships that make leading companies true partners in our events. merely offering exhibit space or common informational options, we work with our partners to create custom, unique spaces, activities, presentations and events under the APPNATION umbrella.

PARTNERSHIPS

http://66.147.244.84/~appnatio/an4/sponsors/session-m/

http://66.147.244.84/~appnatio/an4/sponsors/quixey/

http://66.147.244.84/~appnatio/an4/sponsors/gree/

http://66.147.244.84/~appnatio/an4/sponsors/adfonic/


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EXCLUSIVE TITANIUM SPONSORSHIP

This exclusive and singular Titanium sponsor becomes a full partner in the development, promotion and presentation of APPNATION. The Titanium sponsor has a presence in the conference and all surrounding activities that puts them foremost in the APPNATION universe.

MINIMUM BENEFITS INCLUDE:

• Guaranteed Main Stage speaking opportunity for key company executive(s)

• Anchor exhibit space in high traffic expo floor area

• Opportunity to bring developers / partners / clients into expo of demonstration pods

• Dedicated main stage announcement of the and distribution of a white-paper

or other thought leadership piece

• Front inside cover ad in the conference event guide

• Dedicated email blasts • Event ticket package, including All Access

passes and invitations Reception

• Opportunity to distribute branded item in conference tote

• Highlighted recognition in all pre-event, on-site, and post-event marketing materials

• Logo placement on keynote stage, on-site signage and multi-media logo loop on the keynote stage, plus all high‐profile locations


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DIAMOND & PLATINUM SPONSORSHIPS

Diamond and Platinum Sponsors achieve prominent presence and benefits from their special association with APPNATION and enjoy leading positioning in all APPNATION marketing, event activities, and networking opportunities.

DIAMOND BENEFITS INCLUDE:

• Guaranteed speaking opportunity for key company executive during general session

•

area of expo floor with an opportunity to bring up to developers / partners / clients into

expo under

• Dedicated email blast

• Full page ad in conference event guide

• Opportunity to distribute branded item in conference tote bag

• Distribution of a white-paper or other thought leadership piece

PLATINUM BENEFITS INCLUDE:

•

area of expo floor, with an opportunity to bring up to developers / partners / clients into

aegis

• Dedicated email blast

• Half-page ad in conference event guide

• Branded item in conference tote bag


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GOLD & SILVER SPONSORSHIPS

Gold and Silver sponsors get high profile exposure throughout APPNATION designed for standout presence across the conference.

GOLD:

• Showcase exhibit space

• Quarter-page ad in event guide

• Branded item in tote bag

SILVER:

• Exhibit Space

• Listing in event guide

BOTH PACKAGES INCLUDE:

• Full Conference and Expo-Only passes

•

• Highlighted recognition in all pre-event, on-site, and post-event marketing materials.

• On-site signage and multi-media logo loop on the keynote stage, plus all high‐profile locations.


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INNOVATOR PACKAGES

APPNATION welcomes all developers and innovative companies to showcase their products and services via a range of custom, affordable

exposure on the demo floor, access to all keynotes, workshops and breakouts.

INNOVATOR PREMIUM PACKAGE (Super Pod) • Super Pod on the show floor • Full Conference Passes and Expo Passes • Invitation Reception

• 25-word company description in event guide

• Applicable on-site signage and multi-media logo loop on the keynote stage, plus all high‐profile locations at registration, delegate walkways, tradeshow, and delegate lunch area.


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Content sponsors get superior brand exposure to APPNATION attendees through main stage signage, high-level sponsor billing in all marketing materials and exhibit space throughout the conference

CONTENT SPONSORSHIPS

GENERAL SESSION Presence includes permanent, highly visible on-stage signage, logo presence on all on-site directional and informational signage, logo presence on all online and offline collaterals, and an opportunity to distribute collateral directly or via a seat drop in the keynote room (first-come-first‐served for collateral chair drops and on‐stage logo location.

LUNCH There will be one private, dedicated lunch open to full-conference ticket holders on each day. A sponsor will have an opportunity to address the attendees at the lunch and in an email blast to registered attendees pre- or post show. Includes on‐site directional signage and mentions in all online, offline, onsite marketing collaterals and event promotional materials.

CLOSING KEYNOTE & HAPPY HOUR An APPNATION tradition: a peek at the future over some good conversation from an eclectic and experienced group of industry visionaries who serve up "Postcards" happy-hour-style and invite the audience to have a beer on us and debate as we all do a bit of future-casting. Includes beer and wine, on-stage logo projection, on-stage mention by conference chair, recognition in all show marketing materials, and event guide page logo placement,

ASK US ABOUT ADS IN OUR EVENT GUIDE! FULL-, HALF-, QUARTER-PAGE & CUSTOM-SIZED ADS ARE AVAILABLE!


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Our most popular content sponsorship option offers superior brand exposure to APPNATION attendees through a dedicated content session and high-level sponsor billing.

BOOTCAMP SPONSORSHIPS

BOOTCAMPS There will be several dedicated bootcamp workshops per day (morning and afternoon). The bootcamps are a unique opportunity to present a 45-minute content session to a captive APPANTION audience on the subject of the

Each sponsorship includes on‐site directional signage to the workshops and mentions of the bootcamps in all online, offline, onsite marketing collaterals and event promotional materials,

registered attendees and a dedicated listing in the event guide. LUNCH BOOTCAMP Includes all Bootcamp deliverables, plus lunch served.


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DELEGATE LOUNGE

The Delegate Lounge is the largest and most visible exhibit floor sponsorship opportunity, allowing for tremendous brand exposure and virtually unlimited creative opportunities to build a haven for all show attendees to network, recharge and chill amidst the bustling expo floor. This exclusive, PLATINUM-level sponsorship of the APPNATION Delegate Lounge includes logo presence throughout the event, hanging signage above the area, floor signage inside the lounge, directional signage around the conference, a full page ad in the event guide, one dedicated pre-show email to all attendees inviting them to

EXPO FLOOR OPPORTUNITIES

If you have a unique sponsorship idea

PRIVATE MEETING ROOMS Adjacent to the Delegate Lounge and located outside of the hustle and bustle of the expo floor, several meeting rooms are available for sponsors to clients and colleagues throughout the two days of the show. Includes signage inside and outside the room, opportunity for collateral distribution, meeting room furniture, electricity, and refreshments.


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EXHIBIT SPACE IS AVAILABLE in sizes from

life yourself or let us do the work via a turn-key package solution, ranging from full living room set-ups with branded backdrops, to simple cocktail rounds, to everything in between.

Ecosystems offer a unique opportunity to showcase partners in an anchored exhibit space, centrally located on the expo floor. Email us for pricing and package details!

•

•

•

• Super Pods

EXHIBIT SPACES


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APPNATION is pleased to add a special section to our Expo Floor, dedicated to apps, technologies, and companies that are playing specifically in the Connected TV / Second Screen TV App space. All networks, app/mobile product and technology companies and vendors, as well as all second screen app companies are invited to take advantage of these custom sponsorship packages that guarantee exposure on the demo floor, access to all keynotes, workshops and breakouts.

SUPER POD EXHIBIT PACKAGE • Super Pod Exhibit Space • Conference passes • • 1/4 page Event Guide Ad • Silver-level sponsor billing in all conference

and marketing materials

PREMIUM TVNext BOOTH EXHIBIT PACKAGE • x

(includes 1 table, 2 chairs, electricity and WiFi) • Conference Passes • • 1/2 page Event Guide Ad • Gold-level sponsor billing

TVNext


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APPNATION is excited to partner once again with APPLab on the expo floor

at the APPNATION NYC Cross Platform Summit.

APPLab will feature innovative apps, technologies, and products and services from: • cutting-edge developers • mobile entrepreneurs • established brands, agencies, and media

companies that highlight emerging ad-monetization and marketing solutions across emerging connected devices.

EXPO PACKAGE (Super Pod) • Super Pod on the show floor • Full Conference Passes and Expo Passes • Invitation Reception • 25-word company description in event guide • On-site signage and multi-media logo loop on the

keynote stage, plus all high‐profile locations at registration, delegate walkways, expo floor, event guide and all marketing communications.

Overarching sponsorship opportunities available.


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APPNATION is pleased to bring back this unique opportunity to showcase your apps in The Garage @ APPNATION Cross Platform Summit on MAY 21-22, 2013 during NYC INTERNET WEEK.

Back by popular demand, The Garage @ APPNATION Cross Platform Summit will be a dedicated zone in our exhibit area that exclusively features young, emerging developers and mobile entrepreneurs from leading incubators, accelerators, and universities from across the country.

Our team and advisory board will select the winning up-and-coming developers and mobile entrepreneurs involved in developing apps across all key native mobile platforms, the mobile web / HTML5, social platforms, connected TV platforms, and the Enterprise.

APPLICATION DEADLINE: APRIL 20, 2013 Companies selected for The Garage will receive a tabletop expo spot and an all-access full conference pass to APPNATION NYC at no cost!

The primary qualification rule is that your company has received no more than $500K in total funding to-date. Companies who have previously exhibited at an APPNATION NYC Garage are NOT eligible.


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PREMIUM SPONSORSHIPS

REGISTRATION SPONSORSHIP Sponsorship of the delegate registration area. Includes high-visibility signage surrounding the registration desks and a hanging branded banner at the entrance.

BADGE SPONSORSHIP Exclusive branding opportunity offers logo placement on the top-front of all conference badges.

LANYARD SPONSORSHIP Exclusive sponsorship offers logo exposure on the official conference lanyard for all attendees.

BADGE + LANYARD COMBO This unique branding opportunity includes exclusive sponsorship of the conferences badges and lanyards for all attendees at a discount.

APP SPONSORSHIP

application-focused event without offering our own app! Position your company as the host of this valuable tool through logo placement and company links within the application.

LIVECAST VIDEO SPONSORSHIP Logo placement on livecast of main stage presentations, all applicable marketing materials and the show guide.

TOTE BAG Logo will appear on all attendee tote bags distributed at registration.


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PREMIUM SPONSORSHIPS

SPEAKER / PRESS LOUNGE

Dedicated sponsor signage inside and outside the room and the opportunity for collateral distribution.

EXCLUSIVE Wi-Fi SPONSORSHIP Exclusive wireless sponsor of the entire APPNATION Conference and Exposition. Branded home screen. Full page ad in event guide. Includes dedicated signs in the keynote room, all breakout rooms, registration area, and high traffic delegate walkways.

CHARGING STATIONS

Device charging stations will be available in several locations throughout the show in strategic, high-traffic areas of the expo floor. Sponsorship includes prominent logo placement on applicable signage and conference materials before and during the conference. Several additional ticket package options and opportunities are available.

-AT-AT-GLANCE SIGNAGE

Prominent logo placement on 3 giant meter boards showcasing the show agenda, the event

pre-registered attendees.

IF YOU HAVE A UNIQUE SPONSORSHIP IDEA

WORK!


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RECEPTION SPONSORSHIPS

RECEPTION Hosted on the eve of each conference by APPNATION Founder and Event Chairman, Drew Ianni, the invite-only, VIP

will include cocktails and networking. Benefits includes logo placement on all on-site signage, within the conference agenda page hosted on the official website, and on a dedicated page in the show guide.

Also see Content Sponsorships for Day 2 Closing Happy Hour

OFFICIAL APPNATION PARTY The official party for APPNATION events is held at the end of the first day and is open to all full-conference ticket holders. Sponsorship includes logo placement on on-site signage and cocktail napkins, as well as the opportunity to design a custom-branded cocktail for the party (with accompanying on-bar signage). APPNATION will publicly recognize the closing party sponsor(s) during the event. Sponsorship also includes a full page ad in the event guide.


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VENTURE / ANGEL SPONSOR PRICING BASED ON NUMBER OF PORTFOLIO COMPANIES

Specifically designed for qualified venture capital firms and active angel groups and incubators to provide their portfolio companies with a subsidized, value-added exposure at APPNATION while also providing strategic branding benefits for the venture firm, angel group, or incubator.

PORTFOLIO COMPANY BENEFITS:

• An exhibit / demo pod in the expo area on the show floor

• Full Conference Pass

• Listing as a Partner Sponsor in pre‐event, on‐site, and post-event marketing materials including all offline and online communications

• Additional discounted passes to extend to clients and prospects

VENTURE FIRM / ANGEL BENEFITS:

• Listing as a Silver Sponsor in all pre-event, on‐site, and post‐event marketing materials including all offline and online communications.

• Full Conference Passes

•

• Option to add an exhibit / demo pod, which can be

companies on the floor. This essentially creates a

angel group.

• Additional discounted passes to extend to clients and prospects

Appnation Cross Platform Summit NYC 2013 Sponsorship Guide

Technology

Transcript of Appnation Cross Platform Summit NYC 2013 Sponsorship Guide