Quick view of Brand equity-Apple
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Transcript of Quick view of Brand equity-Apple
![Page 1: Quick view of Brand equity-Apple](https://reader036.fdocuments.us/reader036/viewer/2022082600/58f191991a28abc55d8b4621/html5/thumbnails/1.jpg)
Brand Equity
APPLE- I PHONE
Presented By:
Sonia Grover
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Brand Attributes
A Brand Attribute portrays a company’s brand characteristic.It also signifies the basic nature of a brand.
Brand attributes are a bundle of features that highlight thephysical and personality aspects of the brand.
Attributes are developed through images, actions, orpresumptions. Brand attributes help in creating brand identity
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Status Symbol
Stylish
Innovation
Multitasking
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Unique
Pride, Credible, Exclusive
Confidence, Distinctive feeling,
High status, high-end quality and technology
Passion, accomplished, Innovation, dreams, hopes,
aspiration
Personality
Rewards
Values
Core competence
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Brand Leverage Expansion of iTunes to windows
Launch of Apple watch
Launch of Apple TV
Market Extension in Networking- by the launch of
Apple time capsule
Loyalty
Even Better
GUI
Great user
ExperienceConstant
Innovation
Market pressure
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Brand ArchitectureiPad
iPod
iMac
Apple products with “I” initial
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Without “i” initial
Mac book
SafariTime Capsule
Mac-mini
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Thank you!