Measuring Brand Equity and Brand Equity Scale
Transcript of Measuring Brand Equity and Brand Equity Scale
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7/26/2019 Measuring Brand Equity and Brand Equity Scale
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asuring brand equity: An evaluation of a consumer-based brand equity scaleth H Washburn; Richard E Plankrnal of Marketing Theory and Practice; Winter 2002; 10, 1; ABI/INFORM Global46
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7/26/2019 Measuring Brand Equity and Brand Equity Scale
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