Quick-start Guide to Social Media
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Quick-start Guide to Social Media Anol Bhattacharya
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Transcript of Quick-start Guide to Social Media
Quick-start Guide to Social Media
Anol Bhattacharya
HELLO!
I AM ANOL
I AM NOT A“SOCIAL MEDIA GURU”
GETIT COMMSwww.getitcomms.com
WE PROVIDE INNOVATIVE MARKETING & COMMUNICATION SOLUTIONSFOR HI-TECH & TELCO COMPANIES USING INTERACTIVE DIGITAL MEDIA (IDM) AND SOCIAL MEDIA
www.B2Bento.com
PAID MEDIA PRAYED MEDIA EARNED MEDIA
MARKETS ARE
CONVERSATIONS
CONSUMERS HAVE NEVER BEEN SO
CONNECTEDeven in B2B!
CONVERSATIONS ARE HAPPENING
be a part of itWITH OR WITHOUT YOU
BE REMARKABLEIGNITE CONVERSATIONSremarkable |riˈmärkəbəl|adjectiveworthy of attention; striking
IT’S ABOUT
CONTEXTCONTENTENGAGEMENT
Social Media Bandwagon
Marketers
I can has Fans?Blah Blah Blah Blah
Blah
Social Media Douche-bag Expert
Cha-Ching!
Few months later....
4 Followers
•Mom•Dad•Neighbor's dog
Where is love?!
Brand Awareness?Demand Generation?Lead nurturing?Customer retention?
Outbound Analysis
Inbound Analysis
Who are talking about your product(s)?
Who are talking about your product category?
What your competitors doing?
Who are talking about your competitors?
Who are talking about your product(s)?
Who are talking about your product category?
What your competitors doing?
Who are talking about your competitors?
Who owns which part of SM?
Ignite conversations
CONTENT WRITING TIPS #1
USE LANGUAGE OF BUYERS / PROSPECTS
AVOID GOBBLEDYGOOKS“next generation,” “flexible,” “robust,” “world class,” “scalable,” “easy to use,” “cutting edge,” “mission critical,” “market leading,” “industry standard,” “turnkey,” “groundbreaking,” “interoperable,” “best of breed,” “user friendly,” etc.
CONTENT WRITING TIPS #2
USE HUMAN LANGUAGE
IT’S ABOUT ‘THEIR’ BUSINESS CONTEXTNOT YOUR PRODUCT
CONTENT WRITING TIPS #3
RIDER - THE RATIONAL
ELEPHANT - THE EMOTIONAL
DATA, ROI, LIST POST
STORIES, CASE STUDY
REACH# BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER# FANS ON FACEBOOK
REACH# BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER# FANS ON FACEBOOK
BUZZ# OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST)# CONVERSATIONS @ THE BLOGPAGE HIT ANALYTICS
REACH# BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER# FANS ON FACEBOOK
BUZZ# OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST)# CONVERSATIONS @ THE BLOGPAGE HIT ANALYTICS
SENTIMENT
REACH# BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER# FANS ON FACEBOOK
BUZZ# OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST)# CONVERSATIONS @ THE BLOGPAGE HIT ANALYTICS
SENTIMENT
ENGAGEMENT
Response workflowEscalation process
SOCIAL MEDIA DOES NOT REPLACE YOUR
MARKETING STRATEGY
IT'S EARNED MEDIANOT PAID MEDIA
TO ERR IS HUMAN,TO ARR IS PIRATEpirates are cool!
BE INTERESTEDTO BE INTERESTING
BE INTERESTEDTO BE INTERESTING
BE INTERESTEDTO BE INTERESTING
IT’S ABOUTBEING SOCIAL
Quick-start Guide to Social Media
