How To Ask Customers For Killer Testimonials For Social Proof Marketing
Questions product managers should ask customers
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Transcript of Questions product managers should ask customers
![Page 1: Questions product managers should ask customers](https://reader037.fdocuments.us/reader037/viewer/2022103105/588384b41a28ab07628b4dcb/html5/thumbnails/1.jpg)
Amazing Interviews: Questions Product Managers
Should Ask Customers
Jim Semick @jimsemick@productplan
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A few well-phrased questions can yield fantastic customer
insights.
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What makes a great question?
Open Ended
Uncovers Value, Pain, Motivation
Leads to More Insights
Challenges Your Assumptions
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The answers will guide the features you include on your
product roadmap
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12 Awesome Questions
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“Why?”#1
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“How do you do that today?”
#2
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“How do you know you’ve had a successful (day,
month, year)?”#3
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“How do you feel about…”
#4…your current solution?
…the feature?…the price?
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“What’s the most frustrating thing about…”
#5
…the current solution…a feature…your day
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“What do you wish you could do with (a product, a task, a feature) that you can’t do
today?”
#6
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“How would your (day, job, task) be different if
you had this?”#7
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“If you solve that problem, how much
money will you save or make?”
#8
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“Can you give me an example?”
#9
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“If this were available today would you
buy/use it?”
#10
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“Why would you
recommend our solution to
others?”
#11
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“Where does solving this problem fall
on your priority list?”
#12
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Interview Tips
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Getting the Interview
It’s not a sales call.What’s in it for them?
Be gracious.
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Making Sense of the InterviewEliminate false
positives
Document quickly
Discuss immediately
Summarize if possible
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Summary
Ask the right questions.
Talk with your customers more.
It’s never enough.
Challenge your assumptions.
Use evidence from customer
interviews to influence your
roadmap.
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@productplan
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